ASMP — American Society of Media Photographers

Best of ASMP 2019 Second Place Winner’s Profile – Luke Copping

By January 14, 2020 February 21st, 2020 Best of 2019, Contests

Buffalo, New York
https://www.lukecopping.com/
Image © Luke Copping

Tom Moriarty of Moriarty Meats

Second Place – Editorial

ASMP: What was your inspiration for taking this photo?

Luke Copping: It was part of an assignment for Buffalo Spree – a local blog that covers news, culture, and business profiles in my hometown of Buffalo NY. It had started conceptually as a personal project but quickly turned into an editorial one after I pitched it the editorial staff at BR and they picked it up.

ASMP: What type of setting do you prefer?

LC: It was part of an assignment for Buffalo Spree – a local blog that covers news, culture, and business profiles in my hometown of Buffalo NY. It had started conceptually as a personal project but quickly turned into an editorial one after I pitched it the editorial staff at BR and they picked it up.

ASMP: What type of lighting did you use for this image, series or video?

LC: The key light is a gelled light outside of the shop’s main front window, which was gelled with a CTO and raised to a higher angle to give the impression of the morning sun coming through while also giving it sort of an Edward Hopper-esque vibe. There was also a fill light in the shop with me bouncing off the wall behind me to bring up the levels of the room and balance the image.

ASMP: How long have you been shooting this type of photography?

LC: Over the past few years my work has transitioned from primarily in studio work to encompass more on location environmental portraits like this.

ASMP: What other photographers’ or artists’ work inspires you?

LC: Joe Pugliese, Peter Yang, Clay Cook, Nadav Kander, and many more.

ASMP: When did you join ASMP and what do you find most valuable about your membership?

LC: I’ve been a member since I was a student in college. The business education I got through ASMP was miles ahead of anything I learned academically, and I was able to meet many important mentors who helped me learn how to run a sustainable business in this industry.

ASMP: What kind of gear do you use?

LC: Sony, Mamiya, and Elinchrom

ASMP: What do you know now that you wish you had known when you first started your career as a photographer?

LC: That everyone’s path varies, and that there is no liner recipe for success to make it in photography. You need to be willing to experiment and fail. You also have to approach every aspect of your business with the enthusiasm and creativity that you apply to your photographic work – that includes marketing, business, communications, customer service, branding, and more.

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