First Place – Commercial
ASMP: Can you provide some background on your winning photo?
Teri Campbell: For commercial assignments like this, the agency often dictates the general direction of the image, based on the strategy they have outlined for the brand. The overall tone for this image was dark and rich, full of color. We utilized both a floral and a food stylist for this project.
ASMP: What type of setting inspires you the most?
TC: Back when I used to shoot film, (yes I’m that old), I rarely ventured outside the predictability and comfort of my studio. But now I enjoy the challenges and opportunity location work brings.
ASMP: Is there anything unique about your style or approach?
TC: I think that even though there is no denying the colors in this image, it is the lighting that really brings out the textures, creates a mood, and keeps the color from running away with the show. I place a high value on my ability to light, whether I’m working on a motion or still project, I just love lighting a set.
ASMP: Was there anything unique about the type of lighting you used for this image?
TC: Broncolor strobes.
ASMP: How long have you been shooting this type of photography?
TC: I’ve had my own studio for more than 30 years, but work for NGO’s, non-profits, and socially responsible brands had only been a part of our business for the past decade.
ASMP: What other photographers’ or artists’ work inspires you?
TC: Content is everywhere today, so inspiration is easy to find. I keep a Pinterest board with images that I find appealing, so I can refer back to them. 20 years ago we all had photographers we admired, but honestly today there are just so many people doing great work…
ASMP: When did you join ASMP and what do you find most valuable about your membership?
TC: I joined ASMP in 2003. I enjoy local events like Pints and Pixels, (where I have made some really great friends in just the past year). The connection to my peers and the resources available to me as part of ASMP have always proven worth more than the cost of membership.
ASMP: What kind of gear do you use?
TC: Canon camera – Canon and Zeiss lenses – Red, Canon, Alexa, and Phantom cameras for motion work – DJI Gimbals – Broncolor and Fiilex lighting – Really Right Stuff ball heads, brackets and plates – Tether Toos accessories – Pocket Wizard.
ASMP: What do you know now that you wish you had known when you first started taking photos?
TC: That photography is art, and that I am an artist. I used to view myself as a technician and rejected an artist label, but as I have matured in my career, I realize I was an artist all along. And now that I embrace that reality, my world has opened up.