AI & Photography: A Field Guide for ASMP Members (2025)

What do we mean by “AI” here?

Generative image models (e.g., Midjourney, Stable Diffusion, Firefly) create or transform pictures from prompts, image-to-image, or in-painting.

LLMs (e.g., ChatGPT, Claude) are text systems—great for briefs, treatments, estimates, captions, keywording, and research, but they don’t create photos; they plan and describe.

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