AI & Photography: A Field Guide for ASMP Members (2025)
What do we mean by “AI” here?
Generative image models (e.g., Midjourney, Stable Diffusion, Firefly) create or transform pictures from prompts, image-to-image, or in-painting.
LLMs (e.g., ChatGPT, Claude) are text systems—great for briefs, treatments, estimates, captions, keywording, and research, but they don’t create photos; they plan and describe.