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A Day with Wonderful Machine

May 14, 2022 @ 8:00 am - 5:00 pm



Saturday May 14, 2022

Wonderful Machine is teaming up with ASMP Colorado for a fun and informative virtual event covering the business of photography. You’ll learn about current trends in branding, marketing, social media, SEO, estimating, and shoot production from our photo editors, marketing specialists, and producers!

You must Register On Eventbrite

Registration gets you live access to the entire event, plus recordings of all the presentations.

Registration will end on Friday, May 13th at 5:00 PM.

AMSP members – $35.00
Non-Members- $50.00

Event Schedule

Opening Conversation

10:30-11:00 ET / 8:30-9:00 MT

Rick Souders
Bill-Cramer headshot
Bill Cramer
 Wonderful Machine CEO


As our viewers settle in, moderators Bill Cramer of Wonderful Machine and Rick Souders of Souders Studios share a few of the things they’ve learned in their combined 70 years in the photography business.

Bill Cramer: LinkedIn | Website | Articles

Rick Souders: LinkedIn | Website | Instagram


Building a Compelling Photography Website

11:00-12:00 ET / 9:00-10:00 MT

Honore Brown
Honore Brown
Senior Photo Editor
Deborah Dragon
Deborah Dragon
Senior Photo Editor

Join Senior Photo Editors Honore Brown and Deborah Dragon as they discuss what makes a great photographer’s website and share a few examples of successful sites. They’ll cover how to create a cohesive edit and how photographers can present their pictures effectively online to cater to their target audience.

Honore Brown: LinkedIn | Articles

Deborah Dragon: LinkedIn


Read More…
Expert Advice: Building A Functional Photography Website
Expert Advice: Web Design Basics For Photographers

Self-Published Photo Books

12:00-1:00 ET / 10:00-11:00 MT

Michael-Itkoff Headshot
Michael Itkoff
Senior Creative Consultant
Muhammad Fadli
Tadd Myers

We’ll learn how two photographers turned their self-assigned projects into self-published books – and the impact on their photography business. Joining us will be Jakarta-based Muhammad Fadli who will be talking about his book, The Banda Journal, and Tadd Myers from Grapevine, Texas who will be discussing his latest book, The Lobster Men of Little Cranberry Island. Wonderful Machine Creative Consultant and Daylight Books Cofounder



Michael Itkoff | LinkedIn | Website
Muhammad Fadli | LinkedIn | Website
Tadd Myers | LinkedIn | Website

Creating Memorable Marketing Materials

1:00-2:00 ET / 11:00-12:00 MT

Lindsay Thompson headshot
Lindsay Thompson Senior Designer

Senior Designer Lindsay Thompson provides us with a bird’s eye view of the many ways to share your photographs with prospective clients (including emailers, print promos, print portfolios, promotional gifts, PDF presentations, Adobe Express, stationery & business cards).

Lindsay Thompson: LinkedIn | Website | Articles



Email Marketing for Photographers

2:00-3:00 ET / 12:00-1:00 MT

Nicole Poulin headshot
Nicole Poulin
Senior Project Manager

Join Senior Project Manager Nicole Poulin as she breaks down how to identify your elevator pitch and target clients that match up with your goals (touching on client research, individual emails, email campaigns, and client meetings).

Nicole Poulin | LinkedIn



Read more…
Expert Advice: The Best CRM Apps For Photographers
Expert Advice: Why Photographers Need A CRM
Expert Advice: Email Marketing For Photographers
Expert Advice: Client Types: Brands
Expert Advice: Prospect List Services
DemandScience: Which EU Countries accept B2B Emails post-GDPR?
Komyoon: Liz Miller-Gershfeld, V.P Exec. Art Producer, BBDO on How to Show Your Portfolio

Instagram & TikTok for Photographers

3:00-4:00 ET / 1:00-2:00 MT

Marianne Lee
Marianne Lee
Senior Marketing Specialist
Taylor Brumfield Photographer
Andre Rucker Photographer b&W headshot
Andre Rucker Photographer

Senior Marketing Specialist Marianne Lee moderates a conversation with two photographers who are producing content for (as well as promoting their business with) Instagram and TikTok. Joining us will be Woodbridge, Virginia-based photographer Taylor Brumfield and Philadelphia-based Andre Rucker. Taylor started her portraiture journey after joining a fashion magazine, she now specializes in commercial and beauty product photography. Andre spends his time taking inanimate objects and bringing them to life through photography, set design, and CGI.

Marianne Lee | LinkedIn | Website
Taylor Brumfield | LinkedIn | Website | Instagram
Andre Rucker | LinkedIn | Website | Instagram | TikTok

Read More…
Expert Advice: Instagram For Photographers
Expert Advice: Insight From Instagram Gurus
Tik Tok: Andre Rucker’s Video for Fenty Skin

Top 7 SEO Tips for Photographers!

4:00-5:00 ET / 2:00-3:00 MT

Ashley-Vaught headshot
Ashley Vaught
SEO Specialist

SEO Specialist Ashley Vaught shares his thoughts on best practices for attracting organic web searches. He’ll also show how to track and understand the traffic coming to your site.

Ashley Vaught | LinkedIn | Website | Articles

Read more | Expert Advice: Search Engine Optimization for Photographers | Expert Advice: Google Analytics Setup | Expert Advice: Google Analytics FAQ


Read more…
Expert Advice: Search Engine Optimization for Photographers
Expert Advice: Google Analytics Setup
Expert Advice: Google Analytics FAQ

Pricing & Negotiating Commercial Photography

5:00-6:00 ET / 3:00-4:00 MT

Craig Oppenheimer headshot
Craig Oppenheimer Executive Producer

Executive Producer Craig Oppenheimer explains the basics of creative briefs, estimates, terms & conditions, treatments, and creative calls. He’ll also provide insight on how to negotiate effectively with clients.

Craig Oppenheimer | LinkedIn | Website | Articles



Read more…
aPhotoEditor: Pricing & Negotiating
Expert Advice: Treatments
Expert Advice: Terms & Conditions
Expert Advice: Estimate Worksheet

The Photographer-Producer Relationship

6:00-7:00 ET / 4:00-5:00 MT

Bryan Sheffield Headshot
Bryan Sheffield
Senior Producer
Emily Andrews

Senior Producer Bryan Sheffield will explain his process of producing a big-budget photoshoot including crew, talent, styling, and location needs, how to manage a budget, and put together a comprehensive production book. Bryan will be joined by New York-based photographer Emily Andrews to discuss a recent project they worked on together.

Bryan Sheffield | LinkedIn | Website | Articles
Emily Andrews | LinkedIn | Website


Read More…
Expert Advice: How To Create A Production Book
Expert Advice: Hiring Crew

Parting Thoughts

7:00-7:30 ET / 5:00-5:30 MT

Rick Souders
Bill Cramer

Bill and Rick share highlights from the day’s events and open the discussion up for anyone who wants to jump in!




Important Notes:  

  • Bring water or beverages to your workspace and stay hydrated.
  • Have snacks or power bars nearby.
  • Prepare a lunch so you can watch our programming and nourish.
  • In case of illness or unforeseen speaker circumstance, we reserve the right to change.


May 14, 2022
8:00 am - 5:00 pm
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Virtual Location
CO United States