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ASMP — American Society of Media Photographers

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Strictly Business Blog

Diversifying Your Portfolio

By Strictly Business Blog

When we hear the word “portfolio” most of us immediately think of our “book” or the body of images that we use to market ourselves as photographers. But the portfolio I’m talking about is the collection of skills and services that you market to your clients. Most of us don’t like to think about this but skills have a life cycle of usefulness and to retain value, we must constantly renew and update the skills…

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Why I Do Not Use Day Rates

By Strictly Business Blog

Like many photographers, I started my professional career by charging a “day rate” for my services. Rather than considering the scope of a project or the use of the images, I simply set a “day rate” or “half day rate” and applied those numbers to each request. I realized quickly this wasn’t working. One day I would be run ragged with a client piling on the number of images they wanted me to generate and…

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My Online Watercooler

By Strictly Business Blog

As an editorial photographer living in Pittsburgh I am not really in the center of the magazine publishing world, but by subscribing and reading Meg Weaver’s weekly newsletter, Wooden Horse Publishing, I feel connected to the who, what, when and where of the publishing world. Like any resource, especially online, I only consider it one source. It is always a good idea to confirm business news and gossip. It seems every week, I learn of…

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Creative Partnering

By Strictly Business Blog

A recent bout with bronchitis got me watching TV for practically the first time since my 2-year-old was born.  In the middle of CSI New York, I was struck by an ad for Verizon featuring a Blackberry Storm being used to access Bank of America’s online banking system.  Verizon, Blackberry & B of A all in one ad.  “Wow”, I thought, “that’s really smart.” In a later commercial break, Duracell ran an ad showcasing the…

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Knowledge is Power in a Negotiation

By Strictly Business Blog

Part of preparing for any negotiation is preparing yourself. Knowing the market, both geographic and specialty, in which you’ll be competing is critically important. A very handy tool right on your desktop is your computer. Mine is always on, always connected to the Internet, and I use it when a new client calls for a quote. As soon as the person identifies the company he or she works for, I can “Google” the company’s name, click on the…

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What can you do today, in this business climate, to get work now?

By Strictly Business Blog

Nothing. I know that sounds harsh, but anything you could do that might possibly bring in business now will, in the long run, hurt your business. Things like lowering your price, offering unlimited rights for the price of a year of web use, or shooting (heaven forbid!) on spec, might possibly get someone in your door today, but when the market turns for the better, you will be known as the place to go to…

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What about paperwork?

By Strictly Business Blog

Today we hear what our photographers have to say about paperwork. (8 min, 10 sec) Proper paperwork, from estimates to invoices, is critical to your business success. We have samples on ASMP.org that can get you started, but first listen to what these guys have to say …

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