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ASMP — American Society of Media Photographers

Your Monitor: The Keystone of Your Digital Workflow

By Strictly Business Blog

Take a moment to appreciate your monitor. It sits there quietly on your desk or on your lap, helping you make image corrections, send correspondence with clients and connects you with the world via the Web. Of all the devices in your digital photography workflow, your monitor is the most important. It’s even more important than a fast computer, a sexy new printer or even the latest, greatest camera body. Your monitor is your window…

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Quick Tip Week – Let’s Start With Jamey Stillings

By Strictly Business Blog

This photograph by Jamey Stillings of the Colorado River Bridge appeared in yesterday’s New York Times Magazine. I stubbled upon it over my morning coffee and it changed my day. A beautifully executed image and a fascinating subject coalesced and I craved more. I went to Jamey’s web site and viewed the entire portfolio. I know Jamey, he is an ASMP member living and working in Santa Fe. I asked him how this project happened…

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Interviews

By Strictly Business Blog

Whether you’re doing a multimedia piece or a video you will no doubt be doing interviews.  So this entry will provide you with some tips for getting better interviews. Number one rule of course is that your audio capture must be good.  Make sure your microphone is no more than a foot from your subject.  Make sure you monitor the sound or at least your sound check by wearing headphones.  You might think you are…

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Prepping Images for Multimedia and Video

By Strictly Business Blog

I am often asked the question about the best way to prep still images for a “motion” project. Like anything else there are differences in opinion as to color space, size and type of file. With that said – here is how I prep my still photos in Photoshop. Size images between 2100 and 2600 pixels. Remember everything ends ups as a horizontal on a TV screen. So these dimensions are for images that are…

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Audio is Everything in Video

By Strictly Business Blog

The biggest surprise (not that it should be) when still photographers start to shoot in a video format is how important audio is.  I can’t stress this enough.  Your audience can tolerate a poor visual – but never bad audio.  If they can’t hear and understand what someone is saying – they turn it off. So some tips and thoughts on getting good audio. Always use a camera that has the ability to accept external…

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Using the Right Tool For the Job

By Strictly Business Blog

We are visual communicators.  We should choose the right “tool” for what it is we are trying to communicate. With the new hybrid cameras from Canon and Nikon on the market, still photographers tend to gravitate to them because they are seemingly fit into their comfort level.  Essentially, still cameras that shoot video. Indie filmmakers love these hybrids because they don’t like the traditional “look” of video and want limited depth of field.  So they…

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This Week Gail Mooney Shares Her Insights on Expanding Into Video

By Strictly Business Blog

Video is a medium ideal for collaboration. There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc. With that said, at the same time, technology has made it possible and affordable to create motion projects working individually. But…

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You Can’t Do It All

By Strictly Business Blog

Have you ever noticed how photographers try to do everything themselves? I think more so than any other creative profession, photographers still, today, insist on doing everything they possibly can on their own. Sure, you’ll hire an assistant here and there or maybe get a studio manager if things get really good, but overall, it’s just you doing the books, running errands, booking meetings, reviewing contracts, writing up estimates, banking, negotiating leases on your studios,…

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This DAM Stuff Is Important

By Strictly Business Blog

Managing your digital images can be a daunting task. Imagine a world where you can retrieve a specific image for a client in seconds or pull up everything you photographed on a specific theme instantly. You will not only save time, but you will improve the quality of your customer service, your marketing materials or your next project proposal.  Peter Krogh takes you step-by-step through the process of digital asset management in the latest edition…

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Content is King

By Strictly Business Blog

In the world of search engine optimization, or SEO, content is king.  What we’re talking about is human readable HTML text on your home page. One of the major search engines has stopped considering the “Keyword” META tag because of keyword spamming by website owners in an attempt to manipulate their search rankings.  For example, a photographer might have repeated the word “photographer” or “photography” many times in the tag in their effort to rank…

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