ASMP — American Society of Media Photographers

All Posts By

Thomas Werner

Licensing

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It is hard to debate the decline in licensing fees over the past decade. We have seen a number contracts asking for the right to use a photographer’s image on multiple platforms for one flat fee, particularly in the editorial world. This combined with the democratization of our industry and a large number of young professionals not understanding what licensing or re-licensing is, has created an increasingly difficult atmosphere for licensing. When reading the above…

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Remember

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How can you stay inspired? Have fun. There are times when every picture you take begins to feel important and there is a weight to the process that slowly takes the fun out of image making. Take a little time and shoot pictures for yourself, you don’t need to share them, just make them, for you. Remember those landscapes, abstracts, street photos, cat pictures, nude self portraits, that you used to like to take? Remember…

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Personal Archives

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Many of us think of a personal archive as a group of images and/or videos archived with a clear and accessible numbering system that will allow for easy access and identification of the image whether online or in print. If your goal is to build a valuable and enduring archive you need to be aware that this is only the beginning of the process. The long-term commercial viability of an image archive is debatable as…

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Portfolio Reviews

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My first bit of advice regarding portfolio reviews would be to save by taking advantage of the low cost reviews offered as a member benefit by ASMP chapters around the country. New England,Seattle/Northwest, Philadelphia, and San Diego are among the chapters that offer reviews, andNew York offers both a fine art and a commercial review every year, both of which are free to members. ASMP New York will also be bringing back their student portfolio…

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Time and Diversification

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There has been a growing trend toward the diversification in terms of the demands on our time and our businesses. This change has been central to the success of many image makers in both still and motion. We have added new commercial revenue streams, are developing audience in social media, moving into fine art, implementing marketing plans, and so on. At times it feels like all we are doing is running from one responsibility to…

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“I Am Big. It’s the Pictures That Got Small.”

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My “Ah-ha” moment came when I realized that though many of our business models are changing, the underlying structure of our industry has not. We have always been in the business of supply and demand, selling imagery to distributors to attract and/or satisfy a specific audience. Whether it is a magazine, advertisement, blog, or annual report, we are asked to deliver images that are appropriate to the client, and more important the people that engage…

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Local, National, International

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We frequently, if not always, discuss image making in local or national terms. Yet over the past two years it has become apparent that access to multiple channels of international distribution, and a growing demand for socially engaged imagery, will substantively affect the careers of many photographers. As still photographs and motion flow through social, main stream, and new media to an increasingly international audience it will be imperative that image creators have a working…

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Managing a Creative Team

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Building a strong, unified, and reliable team is essential to a photographer’s success. Professional images depend upon a team of experts, each applying their specific skills toward one goal. At its core this team may include; photographer’s assistants, hair and make-up stylists, and a wardrobe stylist. For larger scale shoots you may hire a producer to handle all of the details surrounding shoot preparation, as well as a location scout, prop stylist, digital technician, and…

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My Phone and I

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Yesterday I was looking at my Blackberry, that perfectly well working former symbol of progress and innovation, and discussing whether it was time to purchase a new phone.  The conversation drifted into the effects of technological change in our lives, when the question arose as to whether I thought anyone missed having to call an operator to place a phone call. While considering that it struck me that the conversation we were having really about…

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My Phone and I

By | Strictly Business Blog | No Comments

Yesterday I was looking at my Blackberry, that perfectly well working former symbol of progress and innovation, and discussing whether it was time to purchase a new phone.  The conversation drifted into the effects of technological change in our lives, when the question arose as to whether I thought anyone missed having to call an operator to place a phone call. While considering that it struck me that the conversation we were having really about…

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