All Posts By

Selina Maitreya

Lessons I’ve Learned – 2

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Never underestimate the power of a talented, driven photographer. The world is full of folks who give only half of what they have, give 120% and you will shine. If you wait long enough things will shift completely. What goes around, comes around so be kind and honest and it will return to you in spades. As we grow older the world gets smaller. Kindness is contagious. In the photo business everything has changed yet…

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Summer Books For You!

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As I began my quest to suggest books for this post, I realized that the books Ive  been reading are not photo books but all are indeed still perfect for photographers. Photographic vision and the act of photography are divine gifts….thus my suggestions for you to read this summer are: 25 Lessons I’ve Learned about [Photography] Life! (in Color) by Lorenzo Domínguez and Stephanie Staal A wonderful long essay  on photography as life… The Power…

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Take a Risk!

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Years ago I  was an agent, and repped a  top photographer in Boston.  I was in my game going on 40 portfolio appointments a month.  Early on in the process I got very frustrated as ad’s would quickly look through my talent’s portfolio, flipping pages fast. I was usually in and out in 15 minutes. One day after yet another quick meeting with a prospect that netted little connection and even less attention to the…

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Steps to Building a List That Serves

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Before there was Google and Agency Access, there was one key source: the library. That’s where I hung and that was my main source of information. Whether you are using  a list service or going on your own, here are key steps you need to take to build a list that serves. 1. BEFORE creating your list, determine its purpose. Is it for outreach? (Email and direct-mail) Is it for in-person visits? Is it an…

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Social Marketing

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The best tip I can share with you is to use social media as a marketing tool – not just as place to hang.  It’s an easy  two step process: Build your following with clients (not just friends, other photographers or family). Create sales trails. Building Your Following: Create a profile on Facebook, Twitter and Linked in, then build your following with these three steps. Go through all current clients, and contacts you’ve spoken to…

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Accountability

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Possibly the most important tool you need as you aspire to success at any level in an area of photography is accountability.  Think about it – all plans, every effort, and each action you THINK about needs to be actualized in order for it to reap results.  But, in our universe thinking is not enough.  You need to put muscle behind the idea in order to manifest any results in our physical world. This is…

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We Don’t “Close Deals”

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Ok, lets get right to the point.  In assignment photography we don’t close deals.  Your job is NOT to walk into an office, and walk out with a PO for an assignment.  Anyone who tries to teach you how to “close the deal” simply doesn’t know our industry. You need to cast a wide net to receive assignments from very few clients, and you will receive assignments USUALLY due to several steps you’ve taken over…

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The Client Perspective

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“What DO clients really want?” I hear that question all the time as I work with my photographers helping them build businesses that thrive. It’s remarkable . With all of the changes that we have witnessed and transitioned through, the one thing that has not changed is the answer to that very question. Clients want a photographer they can trust, one who they know will meet the visual needs of their project at hand, and…

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Collaboration, Are You Willing to Work for It?

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Ask any photographer whether they would be happier shooting to layout or collaborating with their client to define the look and feel of a shot and most would reply the latter.  Photographers live to collaborate. During the process they feel alive, excited, creative, productive, useful, valued, and, yes, loved.  The process is exciting. Brainstorming, open conversations, two minds and hearts working toward a common goal, what’s not to love? If collaboration makes the shoot even…

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Habits of Highly Successful Photographers

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After working with photographers for over 30 years I’ve had the opportunity to witness the habits that I see consistently in photographers who are successful. Regardless of where they live, how old they are or what type of photo they shooting these creatives all share these habits in common: They dont take their talent for granted: they constantly shoot,edit,shoot, edit and shoot some more. All the support people they hire are the best at what…

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