Rosh Sillars

Policies should make it easy to do business with you. I believe most business owners approach polices wrong. They view their policies as a way to protect themselves and punish people looking to do them harm. After years of cancelled appointments, rights grabs and...

Most photographers depend on multiple sources of income to succeed. Unfortunately, some look to sources unrelated to photography rather than apply additional skills to their craft. Veering off course can be as easy as a simple opportunity, familiarity or desperation....

I’m often asked what is the difference between attending a networking event and networking using social media. The answer is not much. Yes, it’s true. At the former, you need to dress for success; the latter can be done in your pajamas. Otherwise, it’s all about the...

In my experience, client conflicts begin when someone knowingly or unknowingly changes the rules or vision of a project after it is underway. Sometimes it’s scope creep – a bunch of little things that add up over time. I’ve seen situations where the client has no idea...

Marketing your company can be costly.  Half measures will lead to poor results. What can a small business do? You may have heard of the term remarketing, but maybe you’re not sure what it’s all about.  Some people have a negative reflex when they hear the term,...

As photographers, we are familiar with the fact that most anyone can pick up a camera or phone to take a photograph with reasonable success. The reason is technology has made photography easier.  Technology has also made it easier to publish too.  Just like the...