All Posts By

Rosh Sillars

Why is your client unhappy?

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So, your client isn’t happy. Why? If you don’t know why, and if you are surprised at your client’s reaction to your images, then maybe you didn’t set up proper expectations. The key to an excellent relationship with a client is communication. Never assume anything. The reality is you can’t please everyone all the time. However, if you lay down the plan and details for your work, photographic process and work flow, the chances of…

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Twitter 10 things photographers do wrong

You Don’t Need to Go Far to Find Something New

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I enjoy discovering helpful pieces to the social media puzzle. There are many tools online that help us do a better job to communicate with our target audience. Some of the tools are within social media platforms you already know. Below are a few helpful tools that are right under your nose, and can help you become more effective with social media. Twitter: Are people actually reading your Tweets? How engaged is your community with…

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Everything Is Normal

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There are more opportunities than ever for the creative image maker today, but the way you earn a living is different from ten, twenty, fifty years ago and it will be different twenty years from now. Take a look at the recently announced Light L16, which places a camera with sixteen lens in your pocket. Is this the DSLR killer? Perhaps. But, does it really matter what tool you use to create images? When Inventor Nicéphore Niépce developed the first photograph, he set in to motion…

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Are You Ready for the Next Social Media Trend?

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Social media is real-time communication and it just got real. Meerkat and Periscope are two hot new social media apps available for iOS devices. The growing trend of video and social sharing in our daily life just took the next step. Both applications deliver streaming real-time video to your Meerkat or Periscope communities. It’s real-life as it happens. What is the difference between these new apps and other video streaming services? It’s much more casual, very easy to use,…

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Saying No to a Better Career

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When I began my photography career at the age of eight-teen, my mantra was YES, I can do it. If I don’t know how, I will figure it out. Soon I discovered that saying yes to everything lead me down a career path of average photography and mad clients. This was a time before the World Wide Web and social media. Some might argue that today it is easier to say yes to everything because how-to do…

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Social Media For The Impatient

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Social media offers business owners many paths to success. Photographers use social media for research, developing relationships, establishing expertise and customer service. Some people don’t have the patience for long-term business development that’s required with most social media strategies. If you can’t wait for them to come to you, go to them. Select ten companies you want to see your work. Next, define the roles of the people you need to know at these companies. Head over to…

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Are Your Policies Focused in the Wrong Direction?

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Policies should make it easy to do business with you. I believe most business owners approach polices wrong. They view their policies as a way to protect themselves and punish people looking to do them harm. After years of cancelled appointments, rights grabs and requests for free photography, I don’t blame photographers for having a lengthy policy list. Unfortunately, a long list of punishing policies makes it harder to do business with you. You are punishing all…

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Create a Theme for Your Career

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Most photographers depend on multiple sources of income to succeed. Unfortunately, some look to sources unrelated to photography rather than apply additional skills to their craft. Veering off course can be as easy as a simple opportunity, familiarity or desperation. When looking for new sources of income, it’s best to keep with a theme that blends with your core business – photography. When I speak, I often ask my audience what is your “and”? What separates you from the…

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What is the Difference Between Online and In-Person Networking?

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I’m often asked what is the difference between attending a networking event and networking using social media. The answer is not much. Yes, it’s true. At the former, you need to dress for success; the latter can be done in your pajamas. Otherwise, it’s all about the same. Whether you are online or offline, remember to be a connector. Keep the conversation about them, not you. Be sure to follow up to keep your network…

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Avoid conflict; set expectations

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In my experience, client conflicts begin when someone knowingly or unknowingly changes the rules or vision of a project after it is underway. Sometimes it’s scope creep – a bunch of little things that add up over time. I’ve seen situations where the client has no idea what to expect, the photographer gets to work with no plan, the client blindly follows the photographer and the client is disappointed with the end result. Setting expectations helps prevent conflict…

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