Peter Krogh

A photo collection can have great ongoing value. As photographers, we understand the historical, emotional and commercial value of images. But the long-term maintenance of a photo collection can also be a real liability. If you want to maximize the value and life of your photography, it’s important to do some realistic planning and preparation. In my work as a consultant, I’ve helped people on all sides of this issue – photographers with museum-quality collections…

Building on my last Strictly Business blog post, I’ll elaborate a bit about the different layers that make up my independent publishing stack. You can think of these as the building blocks that we use to create our new media publishing company. There are a lot of different tools and services you can wire up to make your publishing business. First, let’s outline the goal of the venture. Our objective is to actually make money…

Photographers have been able to thrive for nearly 100 years by providing photographic images to the marketplace. At the beginning, the creation of photographic image was so difficult, it required a dedicated specialist. Over that time, production has become easier, and more widespread. Today, photography is a language that is understood, and spoken, by nearly everyone. As photography has become integral to communication, communication must now be integral to your photography business. Creating a value-added…

We all see that the photo business is changing, and that many people will need to adopt new strategies to build or maintain successful businesses. There are many factors to consider when developing this strategy, including skills, talents and what you like to do. I think it’s useful to list these out as you make your plans. It’s also important to add human resources to this list. Just as you may develop a business strategy…

For the first 20 years of my career, I made photographs for clients, delivered those photographs, and sent an invoice. In some rare cases, I would add something beyond photography to the mix, but most of the work was straight photography. During that time I have developed a lot of skill-sets. At times, I’m the director, creating a scene and making sure all the elements are in place to tell the story. At times, I’m…

For the first 20 years of my career, I made photographs for clients, delivered those photographs, and sent an invoice. In some rare cases, I would add something beyond photography to the mix, but most of the work was straight photography. During that time I have developed a lot of skill-sets. At times, I’m the director, creating a scene and making sure all the elements are in place to tell the story. At times, I’m…

As you think about the use of social media to promote your business, it’s helpful to make a distinction between Platforms and Channels. Platforms are foundational. You build upon them, using the tools they offer to implement your communication strategy. A Channel is a means of communication. You need to be much more careful about the services you use as a platforms compared to those which are simply channels. So what does this mean in…

I really enjoyed the ASMP Sustainable Business symposium. It was an excellent opportunity for me listen to some wide-ranging perspectives from industry thought leaders. It was also valuable to sit and quietly think about how to set strategy and tactics for my career. During the last panel discussion, the panel was asked for concrete actions that can be taken tomorrow. Here’s my suggestion. Know your value proposition. In order to develop any effective strategy for…

I really enjoyed the ASMP Sustainable Business symposium. It was an excellent opportunity for me listen to some wide-ranging perspectives from industry thought leaders. It was also valuable to sit and quietly think about how to set strategy and tactics for my career. During the last panel discussion, the panel was asked for concrete actions that can be taken tomorrow. Here’s my suggestion. Know your value proposition. In order to develop any effective strategy for…