All Posts By

Paul Oemig

Out of Email

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The ongoing influx of email…It never ends. In an effort to simplify the email loop, if that’s even possible, I have found it helpful to try to take communications I regularly have with collaborators and clients out of email, and either 1) get on the phone or 2) switch to dedicated project communication or project management apps. For complex communications, choosing to call over the phone has saved me a lot of time over trying…

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Perceiving Unity

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Irish poet William Butler Yeats once remarked “Talent perceives differences; genius, unity.” It’s true: our talent is enhanced when we collaborate with like-minds that we trust. With time some of these working relationships may become so strong, it’s hard to imagine you ever tried working without them. But unfortunately with time, it also becomes easier to forget to take the time to have honest dialogue together about your relationship and make sure that expectations across…

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25 Marketing Hacks For Creatives

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Did you remember to list your photography business in the Yellow Pages this year? How about the last time you sent out a 4-color direct mail piece or FedEx’d your portfolio to a client? Probably around the same time you faxed that art director your estimate. Today’s content driven marketing is about having your business found on Google, creating a successful social media presence and having a mobile friendly website. But even if you do…

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Editing Authority

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One policy I regularly include in contract terms is defining who has editing authority. The term reads clearly as: EDITING AUTHORITY – The Photographer reserves the right to edit and will be the final authority on the images that will be offered to the client. It might seem like a minor clause, but the reality is that most clients (shy of some select editors and creative directors) do not have the editing sensitivities that you…

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No More Noise

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About a year ago, the rather adamant designer Mike Monteiro blogged about an experienceafter talking to a Quaker near his home in Philadelphia. Not being religious himself, he inquired about how their religious services were conducted. The Quaker told him that during their religious gatherings they simply meet and sit together in silence. No one speaks until they feel moved to. Or as was put in Mike’s post, “They only open their mouths if it…

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The New Networking

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Cocktail parties. Crowded conferences. Brief business card exchanges — the tenets of traditional networking. While all those things certainly have their place, they are seldom a good method by which to build a solid network. Unfortunately, in such environments there is rarely time to form relationships in earnest and of those in attendance, mentalities akin to the hunter are sometimes seen. Like fishermen casting nets, you may even witness some individuals impersonally rushing to collect as many contacts as…

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You Don’t Hire the Work

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There’s a maxim that goes as follows: “You don’t hire the work, you hire the person.” People may initially discover us because they saw striking work, whether in our portfolios or elsewhere, but it’s important to remember when it comes to hiring on a new project, past work is just that: past. You can’t hire “I Love New York,” but you can hire Milton Glaser. Ultimately, it is who we are — our abilities, our disposition, and daring —…

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First, Inspect The Shed

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As creative professionals, we are all farmers. We plan, we labor in cycles, and weather willing, we harvest. To help us tend to our fields, we rely on various tools and the experience of our fellow countrymen to not only help save us effort but to grow better produce. But just like the farmer with his shed of tools, it’s imperative we schedule time to inspect our shed to see whether the tools and methods we are using…

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Your Work Is A Gift

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“Your work is a gift.” Those five words from James Victore make for some of the best business advice I have ever received. At first glance though, that perspective shift may seem rather counterintuitive to business. Consider four reasons why it is anything but: It reminds us of our contribution. That counsel emphasizes the core reason that any individual or business ultimately stands for — to provide people with something truly valuable. For any business to be…

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Free Association

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Suddenly, there it is. After so much time, and thought, and effort working on your project you’ve reached it: the proverbial brick wall. It was half-expected, but never could you have imagined it would be so staggering, or appear so suddenly. Whether it’s a wall of mental fear, or impoverished resources, or muddled communications, feelings of helplessness begin to set in and winded, your momentum is cuffed. Trapped. What now? A common reaction is simply to try harder, to…

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