ASMP — American Society of Media Photographers

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Pascal Depuhl

Are You Making the Same Mistake 9 out of 10 Small Businesses Make?

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[by Pascal Depuhl] The mistake 94% of small businesses make 94% of small business focus on the wrong priority. It’s a pretty big mistake to make if you want to take your business to the next level, but the vast majority of small businesses are making it today. So was I. I’ve been making this mistake for the past 25 years. At first, I felt pretty bad about that, but then I wanted to see…

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Getting your foot in the door – Hack the market!

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Sure, you can do what everyone else is doing. Or you could try something else. You can market in those tried and true channels, or you can rock the boat. If you’re looking to stand out in a very crowded field, here’s how you get your foot in the door. Start on a firm footing Before we go any further, there is one thing I want to stress: your work must be solid. Your pricing…

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On Wings of Hope -- Documentary

Cut It Short: An Editing Primer

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Shakespeare must have been thinking about video editing when he penned the words “Brevity is the soul of wit“. There’s a reason it’s called the “cutting room floor”. When you’re editing, you’re trimming individual clips, cutting out whole scenes, shortening; and although it seems counterintuitive, the shorter the piece, the longer it’s going to take to edit it. Short takes time. Long goes quick. Blaise Pascal wrote it in 1657 “I have made this (letter)…

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Master Your Productivity with 11 Amazing Tools

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With every passing year, it seems clients are expecting more and more from their photographers. Kat Dalager even foresees a change of the very word photographer in her recent Strictly Business blog post, Predictions for 2016: “The word ‘photographer’ will change. Maybe it will be ‘image maker’ or ‘content maker’ or ‘capturer.’  Whatever it is, it will reflect the expanded capabilities of the role.” I agree. And, I believe that in order to embrace the…

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I Got My Head in the Clouds (Along With All My Data)

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How much more productive would you be, if you could… …automatically answer every online contact request with a branded, personalized email from your company and get an alert to new inquiries via text, email and SMS from the cloud? …enter each business card you’re handed into your cloud based address book and automatically pull in data from the card owner’s LinkedIn profile? …see the last activity you had scheduled with that person, the client account…

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5 Mistakes you can’t afford to make on Instagram

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“Photographers have a huge advantage on Instagram.  You already have the most important thing for great Instagram content: awesome photos!” ~Sue B. Zimmerman Last week I got to interview Sue B Zimmerman (@theinstagramexpert) after listening to her on a webinar put on by productivity guru Steve Dotto (@dottotech). Their discussion made me rethink how much attention I pay to my Instagram account. In case you’ve lived under a rock for the past 5 years, Instagram…

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How to Fix the Biggest Mistake You’re Making on Social Media

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I’ve been on social media platforms for a decade now. Building my LinkedIn profile, updating myFacebook pages, creating photos for Instagram and tweeting a couple tweets a week. We all are. Twitter’s stream is even called a firehose, simply because their are so many tweets streaming through that social media channel, that no one can keep up with reading what everybody has to say. The big question. Here’s the big question for a visual content…

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Embrace a ‘No-Can-Do’ Attitude

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Why a “No-can-do attitude” may be the best thing ever Ahh, the “No-can-do” attitude. It’s your best friend, when it comes to being creative. “Nope, not gonna happen” is music to my ears. “No way! You’re crazy.” I’ll eat up that attitude all day long. “No! That’s a crazy idea.” Love it! However here’s the rub: No-can-do is great as long as it’s not your attitude, but everybody else’s attitude about your idea. They can…

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5 Questions to Answer Before Building Your Team

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There are hundreds of posts written on the importance of creating personal work, testing out new techniques and developing new concepts. Stepping out of your comfort zone is probably the most important part of becoming a better photographer, filmmaker or creative person. This week I know that my fellow ASMP photographers will be writing posts, that are brimming with wisdom about the ins and outs of how to set up tests, who owns the rights to the images, what to…

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How to Fire a Marketing Broadside at Your (Narrow) Target Audience!

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One of the mistakes I’ve made in my career is to rely exclusively on my images to get me booked. That may have worked in the past, but as I get ready to push my business this fall, I know my clients want to see more than just pretty photographs. I’ve quoted this before, but it’s so valuable I’ll mention it again–Heather Elder* (@heathereldersf) creator of Notes From a Rep’s Journal said “The bottom line…

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