ASMP — American Society of Media Photographers

All Posts By

Jenna Close

Look Like a Million Bucks

By Strictly Business Blog

The first step in creating an effective marketing plan is to make sure that you are putting your best face forward.  Some monetary investment should go into this, but it doesn’t have to cost you an arm and a leg.  Before contacting anyone, take the time to prepare a few things: a) Create an online presence.  This is an area where having a limited marketing budget can be frustrating, but it can be done.  You…

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Look Like a Million Bucks

By Strictly Business Blog

The first step in creating an effective marketing plan is to make sure that you are putting your best face forward.  Some monetary investment should go into this, but it doesn’t have to cost you an arm and a leg.  Before contacting anyone, take the time to prepare a few things: a) Create an online presence.  This is an area where having a limited marketing budget can be frustrating, but it can be done.  You…

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Taking Care of Business

By Strictly Business Blog

If you are just starting out in the business of photography, do yourself a big favor right from the get go.  Find software like Quickbooks or Quicken and keep track of all your expenses and income from Day 1.  Set up a company bank account that is separate from your personal account.  Figure out what type of business you will be (LLC, Sole Proprietor, Partnership, etc), and how to properly pay yourself through your new…

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Selling What Makes You Different

By Strictly Business Blog

My partner Jon and I shoot photos mainly for the alternative energy market.  This is our niche, and we spend a lot of time following the industry and thinking about how we can better serve the people we want to work for.  Often we are asked to price aerial photography, and often the logistics and cost deter the client in the end.  So we started thinking…how can we help our clients in this area (and…

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Keep Current with Blogs

By Strictly Business Blog

This summer, take the time to delve deeper into the world of blogs.  Subscribe to or bookmark your favorites.  Each morning you can sit down with your cup of coffee and enjoy all the new updates and information you have effortlessly received in your inbox.  Here are a few blogs that I recommend: 1) No Plastic Sleeves: info about digital/print portfolios, marketing pieces and clever marketing ideas, blog.noplasticsleeves.com 2) Burns Auto Parts Super Premium Blog:…

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Diversify

By Strictly Business Blog

How many ways can you make your images work for you?  Boutique stock agencies, print sales for corporate offices, greeting cards, book jackets…look for opportunities to shoot once and sell often.  Additional payments from a variety of sources can help fill in the financial gaps.

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My Road Map to Success

By Strictly Business Blog

6 months after graduating from photography school, I was lucky enough to attend Strictly Business 2 in Los Angeles.  The timing could not have been better, as I was new to the San Diego area and had just begun to think about setting up my business.  At that point I was an ASMP member but had yet to really utilize or become involved with the organization.  Strictly Business 2 provided two major benefits for me…

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Keep Playing

By Strictly Business Blog

Trying out new tools can lead to new discoveries.  Experiment with flashlights, LEDs, toy cameras and different reflective surfaces and objects.  Heck, don’t just experiment…PLAY.  You might find something to add to your bag of tricks.  Take, for example, this behind the scenes video of the Hennessy light painting campaign shot by Atton Conrad.

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