ASMP — American Society of Media Photographers

All Posts By

Jenna Close

If It’s Good, It’s Good

By Strictly Business Blog

There’s nothing I enjoy more than wandering around photographing the environments of other countries.  While none of the resulting images feature what I shoot for money (solar panels), a few do end up on my website, Facebook, and in some of my portfolios.  Here’s why: 1) It’s about you and only you.  As Colleen Wainwright says (I’m paraphrasing here), you should have an awesome ‘about page’.  Personal projects are part of that ‘about page’.  They…

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Keeping Up With Upgrades

By Strictly Business Blog

Recently I bought a new camera.  Once that happened, I had to upgrade Lightroom in order to read the files.  In order to upgrade Lightroom I had to upgrade my operating system.  Buying a new camera turned into a much larger investment (in dollars and time) than I had first intended.  It would have been easier had I upgraded on a regular basis.

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Hanging with Winners

By Strictly Business Blog

On the last day of SB3 in Chicago, I was standing in the back of the ballroom watching 200+ photographers practice their sales and negotiation skills.  I was enjoying the energy and camaraderie that filled the room when I heard Blake Discher mention ‘hanging with winners’.  The concept should be a familiar one.  If you want to be a stronger photographer (and person), establish meaningful relationships with people you admire. The problem, of course, is…

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The Benefits of a Red Sharpie

By Strictly Business Blog

When reviewing your business plan try not to over estimate one important factor: the number of days a year you are paid to shoot.  On my office calendar I circle each paid shooting day with a red Sharpie.  At the end of the year I can easily flip through the calendar and count how many days of work I had that year.  The red Sharpie helps me keep a realistic perspective on how my business is…

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Cover Yourself From All Angles

By Strictly Business Blog

If you have a multiple page contract, make sure you place a spot for the client’s initials at the bottom of each page.  This way you have a response to the excuse, “I didn’t see that part”.  I have found that this practice is particularly useful on the terms and conditions page.  It encourages the client not to gloss over the text (and not to dispute it after the fact).

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Make Your List and Check it Often

By Strictly Business Blog

For me, time management boils down to organization, and organization means a lot of lists.  I keep a large notepad in the center of my office desk.  On this notepad is a TO DO LONG TERM list.  This includes things like “Update Web Portfolios”, “Prepare Summer Mailers”…things that are less urgent than others. Next to that is a TO DO IMMEDIATELY list.  “Edit Joe Client’s Shoot” or “Finish Joe Client’s Estimate” go here.  This list…

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Let Them Know Your Status

By Strictly Business Blog

I honestly can’t remember why I joined Facebook.  I suspect it was because everyone else was doing it.  For someone who still doesn’t have a TV, iPhone or a GPS,  it was a big step. That was a while back and since then I have found the social media site to be a great business tool.  While I’m not aware of having ever booked a job directly from Facebook, I am continually inspired, educated and…

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The Fridge Account: A Personal Budget Perspective

By Strictly Business Blog

Take your yearly discretionary budget (for this exercise, what you would spend on non-reimbursable food, gas, entertainment etc. Personal stuff). Divide by 365 to give you a daily allowance. Post that number on your fridge.  It’s your Fridge Account. At the end of the day, if you have anything left from your allowance, add that remainder to your Fridge Account.  If you spent more than allowed, subtract the difference.  Watch it grow…or shrink. Now you can…

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New Clients: Get Creative and Go For Quality

By Strictly Business Blog

My client base can be loosely put into two categories: those that help pay the bills and those that push my boundaries, bolster my brand AND help pay the bills.  I think this is an important distinction when considering how to find new clients.  What do you REALLY want to shoot?  Once you answer this question it will be easier to look for new ways to bring in jobs that matter.  Think beyond a 4×6…

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Blog Baby Blog

By Strictly Business Blog

I have had a blog for the past 3 years.  Ok, so it’s a photoblog, but its purpose is similar.  Every week I post a new photo with a few short sentences below it.  If I don’t have anything to share from a job, I shoot a personal piece and post that.  Doing this serves the following purposes: -It’s good for my SEO.  Since the blog is fed through my homepage, it provides dynamic content…

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