All Posts By

Michael Clark

Breaking through the Noise

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Let’s be honest here, getting noticed no matter how you go about it always starts with the quality of the work you produce. If that isn’t where it needs to be then you can make all the noise in the world and no one is going to give you the time of day. This is ipso defacto, point #1. Create a unique set of images or motion content that sets you apart and the rest…

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You Said Timex But They Heard Rolex

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Let’s be honest here, getting noticed no matter how you go about it always starts with the quality of the work you produce. If that isn’t where it needs to be then you can make all the noise in the world and no one is going to give you the time of day. This is ipso defacto, point #1. Create a unique set of images or motion content that sets you apart and the rest…

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Hasselblad H5D 50c WiFi medium format camera

Zigging While Everyone Else is Zagging

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Over the last year, I have been testing out a wide variety of digital cameras, everything from the latest and greatest mirrorless offerings to top-end DSLRs to high-end, super expensive digital medium format cameras. I don’t see a new camera as something that will revolutionize my photography necessarily, but I was looking to add another option to my existing kit – one that I could use to push my photography to another level. At the…

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Standing Out

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Every year, between Christmas and New Year’s, I work up my goals for the next year according to my latest 5-year plan. Those goals are a not only a list of ambitions and dreams, but they are also a working document that helps me focus on where I want to go with my career in the following year. In the big scheme, all of the items on my list of goals are only achieved when…

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International Travel Tips

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When traveling, I am constantly trying to streamline my bags; how they are packed and how I get them through the airport. Let’s be honest, most clients aren’t paying for first class tickets or any extras. If you want to travel in style or travel comfortably you have to do some real planning up front. Here are some tips I have found to be invaluable: Pick an airline and stick with them. It isn’t always…

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Down Time

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This fall has been one of my busiest in years. I have been traveling non-stop for the last two months or more. Constant travel can really sap my creativity. I also find that the constant hustling that is required as a pro photographer to get the next gig tires me out; the day-to-day office work that isn’t that exciting but must be done to keep on keeping on. The cold hard facts of reality –…

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Summer Reading List

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The axiom Never Stop Learning is a good one to follow for professional photographers. To that end, here are some top-notch books that will enlighten, educate and entertain. The Road to Seeing I read this wonderful book earlier this year and it is one of the best photography books I have ever seen or read. Dan takes us through his early childhood then discusses his early career as a photojournalist all the way through his…

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The Hustle Never Ends

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When I started out as an adventure photographer, I knew it would take years to really establish myself and solidify a career in photography. I had read somewhere that it would take two to three years to go full-time as a freelancer, and then another five to seven years before I would be making decent money. Somehow, early on I got it into my head that if I could make it to the ten-year mark,…

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Adventure Photography Tips

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The adventure sports community is a tiny genre of the greater sports world. Similarly, adventure sports photography is a very small portion of the photo industry, but it does get quite a bit of attention because of the wild and crazy images produced in this genre. Typically, adventure photographers start out as athletes in the sports they end up photographing. Most start by documenting their sports because they love the lifestyle and the sport itself,…

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Overcoming the age of “Good Enough”

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A few of the questions posed to us for this week’s series of blog posts are: What do you say to convince clients that they need professional photography?  How do you convey the value of unique, powerful images to a buyer who’s on the fence? How do you describe the value of your own work when speaking with clients? The short answer to these questions is that I don’t try to explain the value of…

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