All Posts By

Kimberly Blom-Roemer

Just Because You’ve Long Been Out of School, Doesn’t Mean the Learning Stops

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The biggest significant impact I made on my business this last year came from making continuing education a priority. You know how it is, you get caught up in all the everyday things with the business: marketing, accounting, shooting, post production, etc. There just never seems to be enough time to learn new skills, refresh old ones, and keep this growth going on throughout the year. Next week will be slower… Next month, I’ll have…

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Minimal Stress When Traveling to Projects? It Is Possible!

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Local projects aren’t always the norm for me, since most of my clients have projects all over the country. And, being a photographer and traveling light just aren’t things that are used together in a sentence. I will go so far as to say these are my company’s travel policies, and not just tricks and tips, because they have never steered me wrong. Airfare I will search out the best airfare for my clients, but,…

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Evolve or Die – Sounds Harsh, but Very True

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To stay ahead of the pack and keep your revenue growing, you have to ensure you’re providing the services your clients are looking for, and that your business is operating efficiently. Business 101 right? Though I was doing well at ensuring my services are growing to meet my clients needs, I was failing miserably at keeping my skills sharp. The answer? Continuing education The single biggest mistake I have made in my business was not…

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Hard Noses and Evolution – The Life and Times of Your Contracts

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The most steadfast policy I have for my business is…No Signed Estimate, No Shoot. Period. In the very rare occasion that I’ve made an exception, it didn’t end well, and you should be suspicious of a client who balks about it. Your estimate is there to ensure everyone is on the same page about the project, who does what, when, etc. To work without one is only inviting trouble. In additions to the details of the…

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Channel Your Inner Madonna!

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We’ve all seen it, the metamorphosis that entertainers have to periodically go through to remain relevant in the industry. Like her or hate her… a great example of this is Madonna. Over the last thirty years, she has reinvented herself more ways than I can count. The same thing needs to happen in your business. Gone are the days when you could pick one way to run your business, and if you just continued doing…

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OEERB – A Nonsense Acronym That Makes A Project Go Smooth

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Since all my projects are on location, and not always a location that is actually owned/controlled by my clients, a few additional strategies need to be applied to ensure a successful shoot as well as not negatively impacting my client’s relationship with the building occupant/owner. – Options. When scheduling a day to be onsite, I try to provide either a range of dates, or three options for my onsite contact to select as my day…

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The Great Balancing Act

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If we all wanted a nine to five, punch a time clock job, we would have gotten one. Instead, we’ve chosen the precarious path of independent business people. But that choice doesn’t doom us to vacationless 70 hour weeks. Honestly, no one can do that for long and remain effective. So, what to do? Mentally Walk Away At some point you need to not be connected to work. In the evenings and on the weekends…

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Paperwork is King

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With projects being discussed verbally, via email, among multiple people who might not always have exactly the same vision, and referencing a variety of documents, how do you ensure everyone has the same expectations for the project? Include everything in the Estimate. By doing this, you have one document that governs the entire project. No digging through emails, no missed emails, no misunderstandings in phone conversations, no differing directions from multiple people, and no working…

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A Client’s “Virtual Presence Device”

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Many of my clients are not in the same town or even state as the projects I photograph for them. So, for them to travel to the site the day I’m photographing it can become a huge expense. Being sensitive to their budget, I have developed a service that many clients appreciate. After I completely stage a view, this includes lighting, furniture placement, decor placement, clean up/removal of distracting items, etc,. I place my cell…

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Freedom Comes With A Price

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One of the biggest drawbacks of being in business for yourself is the lack of that reliable paycheck. But, that is a nature of our business, and happily, you can take strides to alleviate the uncertainty. Stay Current. I’m sure I’m not the first one to tell you this, but, keep your bookkeeping up to date. Knowing (as close as reasonably possible) how much is coming in, and how much will be going out will…

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