All Posts By

Kevin Lock

Is It Me ….. Is It My Camera?

By | Strictly Business Blog | No Comments

The first thing that comes to mind in the journey of finding or rediscovering ones creative vision, is to shoot a project that you are passionate about. But, I have to be honest.  Even though I have done that in the distant past and it has worked for me,  I have not followed my own advice in quite some time. So I’ve had to think of other ways.  Here are a few that have kept…

Read More

Trends…Trendy

By | Strictly Business Blog | No Comments

Trendy had a negative connotation when I was in Junior High.  At that time my friends and I embraced the punk rock scene.  We wanted to be different from the majority of the students at my school.  We rebelled in the music we listened to, our manner of dress, style of hair  etc.  We wore torn, weathered jeans and we ripped our shirts emblazoned with local and English punk groups.  One day, I bought two…

Read More

Fellow photographer. Mentor. Friend.

By | Strictly Business Blog | No Comments

I met my mentor in college and didn’t even know it. While attending San Diego State, I took my first ‘paying’ photographic job at the Daily Aztec.  After only being on staff for a few weeks I attended a slide show presentation on Somalia, presented by a photojournalist whom had begun the rocky transition from newspaper photographer to freelance.  After the presentation I ran down the photographer and interviewed him for an hour or so. …

Read More

Don’t Wait…Too Late

By | Strictly Business Blog | No Comments

I read recently that the iPhone 6 is setting records, and it only just came out. Lines formed at Apple Stores around the country long before the big release on September 19. Sadly, I wasn’t there. I have never been one who had to have the latest. In fact, I am usually late in having what everyone else couldn’t wait to get. I didn’t wait in line for the original iPhone or any of its…

Read More

Shoot for Yourself

By | Strictly Business Blog | No Comments

Throughout my career I’ve had a few experiences that have forced me to reevaluate and modify my work. One such realization happened to me pre 9-11. I was on the set of a movie in Berlin, my first international shoot. It was supposed to go two days. It went five. On my first day I captured the action on set. Day two, I was scheduled to do a portrait of the two lead actors and…

Read More

Carry Superglue

By | Strictly Business Blog | No Comments

Whether you are an assistant or photographer, I encourage you to carry superglue.  I know, one more thing to stick in your bag, but such a tiny parcel can be a quick fix at saving the day. Super glue has limitless uses and has even been used in triage on the battle field.  Isn’t that where we find ourselves as problem solvers on assignments with unknown obstacles at every turn?  The job you save might…

Read More

Strobing my Subject

By | Strictly Business Blog | No Comments

I started off with a Vivitar 283, and it sucked. Ok…..substitute “my skills” for Vivitar 283. Luckily there were options and I utilized what was at my disposal. For some of my first newspaper assignments I was able to substitute a Norman 400 B. With the additional power and mobility of the strobe it became instantly clear that on camera flash was not for me.  Thus I began to “strobe”. As a young assistant, and…

Read More

To Plan or Over Plan

By | Strictly Business Blog | No Comments

As a young photographer, I quite simply jumped in. I didn’t look before I leaped and with that leap of faith, I was given little advice.  In all honesty, no one leaned in and said “Hey you know what?  That is a long way down… have you thought this thru?” Just silence. When I hit the water I was awakened with a strong desire to keep afloat.  I was forced to teach myself how to…

Read More

This is War

By | Strictly Business Blog | No Comments

I believe photographers are soldiers in the creative world. We fight for, and at times with, our editors, publishers, critics, the general public and even ourselves. We fight hard to bring our art to life. This summer I have War on my mind. The Art of War By Sun Tzu In the beginning of The Art of War Sun Tzu states “It is a matter of life and death, a road either to safety or…

Read More

Pick Me, Pick Me, Pick Me

By | Strictly Business Blog | No Comments

Clients… we need them.  I like to think that most of the time, they need us as well.  From time to time I ask ‘why me’?  Why do my clients pick me?  My first thought is of the most obvious reason.  The images.  Most of my conversations with perspective clients are a direct response to them seeing my imagery.  Most have looked at my website.  If they didn’t like the imagery, they would not have…

Read More