Prospecting Like a Pro

Shotgun marketing has become less effective in a population that would prefer to opt in rather than opt out. That means up front research is more important than ever if you want to make the most of your time and money. Where to Begin You could always buy an email or...

Predictions for 2016 and Beyond

Now, more than ever, photographers need to be thinking about content rather than just photography. “Content” includes still and moving images, sound and words. There will be less distinction between channels such as “print” or “digital.” Take Live Portrait for...

As Ye Social, Social Ye Reap

Social media is playing an increasingly large role in marketing, especially with the younger generations that are now your client base. The various platforms provide many opportunities to showcase your work. Here’s the interesting part: The idea that every touch point...

50 Shades of Grey

The world is definitely a-changin’. For the most part, gone are high usage fees, gone are a lot of restrictions on usage. Right now, it’s a buyer’s market, and that’s due to many factors, including: Everyone is a Photographer. Anyone with a cell phone and Instagram is...

What the Market Will Bear

It’s essential to agree to all terms prior to clicking the shutter. There’s nothing worse than having to clear up misunderstandings during or after a shoot. Misunderstandings may not only taint an otherwise great shoot relationship-wise, they can also delay payment....