Judy Herrmann

In the 26 years that I’ve been a professional photographer, I’ve watched my skills and my interests evolve over time.  My goals, hopes and dreams when I entered this profession were very different from what I wish for today.  Over the years, I’ve discovered that...

One of the key distinguishing characteristics of working with ad agencies is that your clients are, by and large, professional buyers of photography. Often, they know as much or more about pricing and production as you do, so it’s hugely important to demonstrate that...

As professional visual story tellers, part of our job is to communicate, interpret and sometimes even define the culture we live in.  I’ve found in my own career that having a strong understanding of the political, economic, social and technological trends affecting...

Our posts on Personal Work this past November proved so popular and it’s such an important part of developing a successful career today, that we’ve decided to dedicate another week to it. This week, our contributors share more insights into the value of personal...

As the year draws to a close, we’d like thank our many regular and guest contributors who have given so generously of their time and knowledge to help us dish up a new post 5 days per week for nearly 6 years! To you, our readers, thank you for making this one of the...

As our contributors have pointed out this week, there is much to be said for the simple act of gratitude.  Not just during Thanksgiving, but every day.  In that spirit, I would like to thank you for your ongoing support of this blog, of ASMP and of this industry we...