Judy Herrmann

Traditional business planning experts stress the importance of conducting a  “competitive analysis” and it certainly offers some value.  Understanding the strengths, weaknesses and market position of the people you’re competing against can help you differentiate your...

While ASMP diligently pursues improvements in Copyright legislation that will enable photographers to better protect their creative works.  The fact of the matter is that right now, we have to figure out the best way to work with the current system.  To that end, I’ve...

Dear Friends - When I joined ASMP back in 1995 during the first Strictly Business conference, I had no idea that I would become the President of my chapter, be elected to the National Board, serve as the National President or work as ASMP’s Director of Content...

It’s a new year and time for all of us to think about shedding the same-old, same-old and trying new tools, new techniques, and new approaches.  This week, our contributors share some of the new things they’re trying in their businesses, in the hopes it might inspire...

On November 7, 2012, ASMP launched our first monthly webinar series, Business as unUsual. The 30  programs I’ve been fortunate enough to produce since then have focused on providing still and motion photographers real-world information you can use right now to grow...

This week, in honor of the new year, we’ve asked our contributors to share what’s on their minds – the big ideas they think photographers should be thinking about in 2016. ~Judy Herrmann, Editor