Marketing is Dead: What Replaces It?

The Harvard Business Review’s provocatively titled blog post “Marketing is Dead” outlines several ways in which traditional marketing just doesn’t work anymore. The author proposes alternative “marketing” efforts for savvy companies to engage in, from leveraging...

The Signal and The Noise

In case you haven’t yet heard his name, Nate Silver is a statistician with rock star status who writes the FiveThirtyEight blog for the New York Times. In Silver’s new book The Signal and the Noise: Why So Many Predictions Fail-But Some Don’t he highlights the...

Four Trends to Watch

A thought provoking author, speaker and blogger, Jay Kinghorn, will moderate 2 panel discussions for ASMP’s September 27th Symposium.  In person attendees can register here.  Registration is not required for the live stream presentation. I believe we’re in the midst...