ASMP — American Society of Media Photographers

All Posts By

Jay Kinghorn

Marketing is Dead: What Replaces It?

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The Harvard Business Review’s provocatively titled blog post “Marketing is Dead” outlines several ways in which traditional marketing just doesn’t work anymore. The author proposes alternative “marketing” efforts for savvy companies to engage in, from leveraging customer influencers to harnessing community feedback. While these are excellent suggestions for companies to pursue, they should give photographers serious pause because the ramifications on our industry are significant. If marketing shifts from traditional “broadcast” mediums (print publications, TV…

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The Signal and The Noise

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In case you haven’t yet heard his name, Nate Silver is a statistician with rock star status who writes the FiveThirtyEight blog for the New York Times. In Silver’s new book The Signal and the Noise: Why So Many Predictions Fail-But Some Don’t he highlights the difficulties we have at predicting the outcome of future events. However, Silver argues, we can improve our accuracy considerably. By understanding the common pitfalls that lead predictions astray and…

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Coaches: Olympians Do It, World Champions Do It, You Should Too!

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Michael Phelps and Tiger Woods have coaches. Michael Jordan had one too. Why don’t you? I’ve recently started working with a career coach and, from a career development perspective, I can honestly say that the hours we’ve worked together have been among the most valuable I’ve ever spent. Most remarkable was the coach’s ability to provide insight into the true value I bring to an organization. The next time I’m at the negotiating table, I’ll…

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Four Trends to Watch

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A thought provoking author, speaker and blogger, Jay Kinghorn, will moderate 2 panel discussions for ASMP’s September 27th Symposium.  In person attendees can register here.  Registration is not required for the live stream presentation. I believe we’re in the midst of a profound and long-term shift in publishing, marketing and advertising. The business models, distribution channels and structure of content (layout, length, and presentation) are all being re-evaluated as we change our viewing habits and…

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Sucuri: A Web App To Keep Your Websites Safe

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Recently, my WordPress blogs were hacked, so visitors to my site were redirected to a Russian malware site. This prompted Google to flag my site as a potential malware host (rightfully) scaring off visitors to my site. This couldn’t have come at a worse time as I was wrapping up a speaking tour and reaching manuscript deadline for my upcoming book. Fortunately, my Website host, Media Temple, recommended Sucuri Security, an online service which will…

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Pruning

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After three years of being a homeowner, I’m reluctantly learning to garden. One of the first lessons my neighbor taught me is to annually prune back the dead branches and leaves of our outdoor plants to allow the new growth a chance to survive. Since gardening also leaves quite a bit of time, while digging in the dirt, for reflection, I quickly began to realize how important it is to diligently prune one’s own life…

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IFTTT (If This Then That)

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Looking for a way to streamline your cross-channel social media publishing? Check outIFTTT.com.  Short for If This Then That, IFTTT is a Web site that links together a collection of online publishing services. For example, you can have IFTTT automatically create a Tumblr post whenever you add a new video to Vimeo or a photo to Flickr. You can also use it for archiving the important parts of your social stream like sending copies of…

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What Really Matters?

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“There are a thousand things we could be doing, but only one or two that are critically important.” Jack Dorsey, co-founder of Twitter & Square This quote has quickly become a litmus test for my to-do list every day. We live in an era with abundant opportunities yet a scarcity of time and attention. Focusing your time and attention on the right things to move your business forward is a critical skill for thriving in…

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Evernote & Tweetdeck

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I look at my Twitter feed as a tool for sharing curated links to articles, case studies and snippets of information my audience will find interesting and useful for running their businesses. To make the process more efficient for me, I capture articles I gather on my travels through the Web using Evernote, a free web clipping service. Later, I’ll sit down and write out several week’s worth of Twitter posts and schedule them for…

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