ASMP — American Society of Media Photographers

All Posts By

Gail Mooney

Prepping Images for Multimedia and Video

By Strictly Business Blog

I am often asked the question about the best way to prep still images for a “motion” project. Like anything else there are differences in opinion as to color space, size and type of file. With that said – here is how I prep my still photos in Photoshop. Size images between 2100 and 2600 pixels. Remember everything ends ups as a horizontal on a TV screen. So these dimensions are for images that are…

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Audio is Everything in Video

By Strictly Business Blog

The biggest surprise (not that it should be) when still photographers start to shoot in a video format is how important audio is.  I can’t stress this enough.  Your audience can tolerate a poor visual – but never bad audio.  If they can’t hear and understand what someone is saying – they turn it off. So some tips and thoughts on getting good audio. Always use a camera that has the ability to accept external…

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Using the Right Tool For the Job

By Strictly Business Blog

We are visual communicators.  We should choose the right “tool” for what it is we are trying to communicate. With the new hybrid cameras from Canon and Nikon on the market, still photographers tend to gravitate to them because they are seemingly fit into their comfort level.  Essentially, still cameras that shoot video. Indie filmmakers love these hybrids because they don’t like the traditional “look” of video and want limited depth of field.  So they…

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This Week Gail Mooney Shares Her Insights on Expanding Into Video

By Strictly Business Blog

Video is a medium ideal for collaboration. There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc. With that said, at the same time, technology has made it possible and affordable to create motion projects working individually. But…

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To Tweet or Not to Tweet

By Strictly Business Blog

Okay I admit it – I started tweeting or is it twittering?  But why?  That’s exactly the point – ask yourself why.  If your answer is because everyone says I have to or everyone is doing it – then maybe you shouldn’t. I’ve stated many times that I am a means to an end type person.  So, when twitter became all the rage – I asked myself – should I twitter and why?  Before I…

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Traveling Smart – and Cheap(er)

By Strictly Business Blog

One good thing about the bad economy is that there are bargains when it comes to airfares.  Even without a lot of notice, one can find a good priced ticket to most destinations.  However, that bargain can quickly add up to a lot of money when paying for check on baggage.  Many photographers need to travel with 2-4 bags of equipment with each bag costing more on a steep sliding scale. However, many times it…

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It’s The Idea

By Strictly Business Blog

I’m often asked by people “What kind of video camera should I buy?” I must confess that question drives me crazy. It’s kind of like someone asking me what kind of car they should buy. But at least with cars – the end result is pretty much the same – you need something to get you from here to there. I think in this time of fast moving technology with even 10 year olds uploading…

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Thinking in Motion

By Strictly Business Blog

I still have a foot in both the video and still worlds. But it’s tough to be able to shoot both formats on the same job – or that is to go back and forth trying to get both covered.  Ultimately you always feel like something is being compromised. But the most important point to state here is that I “flip a switch” in my head to think and see differently when I shoot with…

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