ASMP — American Society of Media Photographers

All Posts By

Ellen Boughn

The Value of Future Licensing Revenue

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Preparing for the inventible requires a lifelong commitment to record keeping, image file organization and editing. At the time of death or when placing an archive into a trust a value must be assigned. It is relatively easy for a fine art appraiser to determine the value of a collection of prints, provided there are auction records, gallery sales and other print sales. Determining the value of the copyrights and their potential to generate licensing…

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Learn From Your Mistakes

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Early on in my career I made a costly mistake…costly to the tune of over $5000 at a time when that was a bigger deal than today and my situation left no room for a financial misstep. I was an emotional wreck. First I went through the  ‘how could I be so stupid’ phase, kicking myself down the stairs mentally. This was followed by the certainty that I had no business being in business to…

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An A-Ha Person from SB3

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For many, the lessons from SB3 were summed up in Colleen Wainwright’s SB3 keynote message “be awesome” and “be nice”.  How surprising and refreshing to hear the phrase ‘be nice”.  (It reminded me of a sign carried by a small boy at a Madison, WI anti-war rally at the outbreak of the Iraq War. It read, “No hitting”.) Sometimes we lose sight of the obvious and it falls to wondrous people like Colleen to pull…

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Mistakes are Lessons in Disguise

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“If you’re not making mistakes, you’re not trying”-Wynton Marsalis I had been in business nearly two years when I made a terrible mistake. I don’t remember the nature of the disaster but the lesson I learned remains some 30 some years later. After a couple of days of hand ringing and self-recrimination, I figured that the mistake had cost around $5000. I asked myself if I should continue since I had just lost the amount…

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Using SKYPE – Read This

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For effective teleconferences, SKYPE and other video conferences, the New York Times offers some tips if your business requires that you show up electronically.  In an article, “Staying Professional in Virtual Meetings” (“Jobs” section 9/26/2010 issue) they offer the following reminders: •    Use the mute button if you decide to chomp on potato chips or to mute your screaming baby or barking dog if you are working from home and in a telephone conference with…

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Marketing Quick Tip

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Does your website tell clients who you are or only what you do? At the bare minimum include a short bio and a headshot.  Better yet? A short video (no more than 1.5 or 2 minutes) showing you at work.  Why? Because even before calling in a book or considering someone’s work, it’s helpful to get an idea of personality…rather like on-line dating!

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‘Stop telephonin’ Me

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Lady Gaga has it right when it comes to the interrupting phone call: ‘Stop telephonin’, me. Stop telephonin’, me. (I’m busy). (I’m busy)’, she sings. When you pick up the phone to call a client, it had better be about something they want to hear.  And cold calls? If the reception on the other end is closer to freezing than in the past, there is a reason. Our means of communication have greatly expanded in…

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Professionals vs. Crowdsourcing – Who’s Who?

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Last week I was in Los Angeles on a project and took the time to help a friend start a store on a site for handmade goods. Since this was an experiment on a shoestring, she asked if I would take the photos. After all I’ve been in the photography business for decades so I was the right person for the job. Yes? Answer? NO. As I struggled with her old and cheap tripod, mounted…

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What’s Up with Microstock?

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I became aware of microstock images (derived from ‘micropayment) in the fall of 2006 while being SVP of a rights managed company.  Was this iteration of the stock photography business a threat, an opportunity or both for photographers? I found out by joining one of the top microstock companies, Dreamtime. Since then the microstock industry has grown into a massive licensing machine enabling serious amateurs and many professionals to add a new revenue stream to…

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What’s Up With Stock Photography?

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A better question might be, “What’s NOT up with stock photography?”  Answer? Royalties, number of paid productions, royalty free and rights managed revenues and photographer satisfaction. A few points on the graph are on the upswing: number of people submitting photos, number of photos being used, number of photos submitted, growth of the microstock agencies’ revenue and the quality of images available to buyers from microstock. The scales are overloaded with bad news for professional…

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