Editor’s Note: With the recent passing of ASMP Member and Strictly Business contributor, Chris Winton-Stahle, ASMP would like to share several of his previous postings with our readers in recognition of his industry insight and limitless support of ASMP and its members. [by Chris Winton-Stahle] Originally posted 11.17.14 Personal work has been a vital part of my creative process and my ability to stay relevant as an artist. As commercial assignment photographers, we often rely on the…
Editor’s Note: With the recent passing of ASMP Member and Strictly Business contributor, Chris Winton-Stahle, ASMP would like to share several of his previous postings with our readers in recognition of his industry insight and limitless support of ASMP and its members. [by Chris Winton-Stahle] Originally posted 06.29.15 Eckhart Tolle once said, “In seeing who we are not, the reality of who we are will emerge by itself.” My decision to become a photographer and commercial artist…
Editor’s Note: With the recent passing of ASMP Member and Strictly Business contributor, Chris Winton-Stahle, ASMP would like to share several of his previous postings with our readers in recognition of his industry insight and limitless support of ASMP and its members. [by Chris Winton-Stahle] Originally posted 11.06.13 Who am I? It’s question all photographers ask themselves at some point. Photographer, director, digital retoucher, commercial artist – these days we are all of the above. Yet often…
Editor’s Note: With the recent passing of ASMP Member and Strictly Business contributor, Chris Winton-Stahle, ASMP would like to share several of his previous postings with our readers in recognition of his industry insight and limitless support of ASMP and its members. [by Chris Winton-Stahle] Previously posted 11.18.15 Social media marketing for artists can be so much more than just promoting yourself; it offers a great opportunity to connect with others by showcasing work that inspires…
It’s often the case that finding yourself as an artist is difficult with all the distracting noise out there in the business. It is a difficult thing to look within, find that inner clarity, listen to that voice within and THEN build a strong brand-name around that vision. But, as artists, this is what we must do to succeed. For me, developing my brand as a photographer has never been a lightbulb kind of moment,…
What does it take to get in front of the right people at the right time? It takes research, determination, personality, sincere kindness, and a positive go-get-em attitude! I am constantly marketing, and when I’m not handling my own marketing I know that the company Agency Access I have doing marketing for me is taking care of it. Of course, It’s not always been this way. I’ve had to roll up my sleeves for many years,…
There’s often a very thin grey line these days between the definition of photographer and director. I’ve found that many clients want a one-stop shop. After saying, “no, I don’t direct television” for several years, I finally started saying, “yes, I can make that happen”. However, this becomes a situation where you’re stepping into the role of a production company, and a totally different set of skills and responsibility. There’s a lot to consider when managing…
How and why I do research Research is an essential part to finding clients that fit with my brand. It helps me to eliminate the marginal clients and focus on clients that really might be interested in working with me. Currently, I subscribe to a mailing list but I have also created my own. My marketing service of choice is Agency Access . Through them I have a team of people working on my behalf,…
How and why I do research Research is an essential part to finding clients that fit with my brand. It helps me to eliminate the marginal clients and focus on clients that really might be interested in working with me. Currently, I subscribe to a mailing list but I have also created my own. My marketing service of choice is Agency Access . Through them I have a team of people working on my behalf,…
Earlier this year, I had the opportunity to shoot a big project in China and Tibet. I did some things right and I did some things wrong. Here’s what I learned. Know the culture. No matter where you go, but especially overseas, it’s important to have a good understanding of the culture you’re going into so you can shift how you approach people to fit with their culture and beliefs. It’s so important as a…