ASMP — American Society of Media Photographers

All Posts By

Carolyn Potts

Are You Using a Mac?

By Strictly Business Blog

Want a rarely-used, no-brainer business tip for photographers who rarely read instructions because Macs are so easy-to-use. (i.e. about 90% of us!)? Invest just 5 minutes with any of your applications’ Help files. It will increase both your productivity and the R.O.I. of your Mac investment. Challenge: Take 5 now with the app displaying this blog post (e.g. Apple Mail, Safari, FireFox, etc.).

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Creative Convergence: What is it? And what does it mean to your business?

By Strictly Business Blog

When the FCC debates are over and we figure out how to fund universal access to broadband, and it becomes as common as phone access, the demand for digital content will increase exponentially. There will be more media being consumed on more devices than we have now (or can yet imagine). Content convergence necessitates collaboration with more creative staffers as well as more content suppliers. Production meetings have to occur far earlier on the ad…

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Why Define Your Ideal Client?

By Strictly Business Blog

Once you define your ideal client, you will have better focus finding and working with them The most essential step in creating an effective marketing plan is to first decide who you want to work with. If you don’t have a specific answer to that question, you won’t know where to begin to look for them. Almost every photographer who calls me for photography marketing help has the same basic issue: “I want more work….

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Your Number One Asset

By Strictly Business Blog

Do you know what is the most valuable asset you possess? You need a lot to run your photo business, but what is most deserving of protection? Hint: Its not your camera gear. Nor your computer hardware and software– or even your image archive or your portfolio. It’s your creativity. It’s what sets you apart from every other photographer; it’s the distinguishing value that is added to any great image you create. Without it, you could…

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Web Design Essentials

By Strictly Business Blog

What’s the business objective of my web site? As visual artists we’re primarily drawn to the play of light, shadow, color and contrast as they often serve as the basis of our sheer delight. We’re also easily distracted by bright, shiny, and pretty things. A marketing trap that one can fall into is to simply emulate the web design of a photographer whose photos and web site we admire. Award-winning web sites with lots of…

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Email Marketing

By Strictly Business Blog

To get high email promo delivery rates, you have to consider many variables. You’re probably already aware that without doing your email marketing homework, you’re more susceptible falling back on the all-too-common, mass-blast strategy, nick-named “spray and pray” 😉 Do that, and you’re inadvertently adding to the delivery problem. If enough people persist in doing un-researched mailings, soon entire ad agencies will disappear off the roster names available on valid list providers such as Agency…

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Email Troubles You May Not Be Aware Of …

By Strictly Business Blog

This week, on three separate occasions, emails from photographers that I know and love, ended up in my spam bucket. Each person was already in my address book; we’d had many successful email exchanges-there had been no previous spam quarantines. Want to know what happened? In each of those cases the photographer had failed to notice that their business email addresses had more than one email account User name or Reply-to name. If all your…

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