ASMP — American Society of Media Photographers

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Carolyn Potts

Seek Synergy – Not Pain Relief

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“The whole is greater than the sum of parts.” ~Aristotle The relationship between a photographer and a rep or studio manager must be based on a deliberately created, synergistic relationship. Synergy occurs when two individuals (or companies) are made stronger by combining their different– yet complementary– skills and abilities. It brings value to both. Photographers often called me to say they wanted me to rep them because they had no work and they hated selling…

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Marketing Photography to B2B and B2C Clients – Don’t Treat Them Like Twins. They’re Cousins

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While the marketing strategies share similarities, they’re not identical. When you create a photography marketing message to reach a decision maker in a B2B environment (a business-to-business target such as an ad agency or corporation) understand there are different buying behaviors than in a B2C market (a business-to-consumer e.g., weddings, portraits, etc.). Similarity? Both sectors need to know why you’re better photo choice than your competition. Difference? In a B2B market, the buying decision involves…

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It’s Easy: Use Apps to Support Your Marketing Wake-Up Callalls.

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There are two apps that can keep you from falling asleep at the wheel on the road to your photo marketing success: Evernote and  iCal. When used in conjunction, they’re even more powerful. 1. Good content always comes first. Evernote is a great app to capture portfolio shoot ideas as they come to you; great ideas can happen anywhere, anytime. Don’t let them slip away. Rope and tie ‘em. 2. Then use iCal’s reminder function…

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Marketing Mastery – Short & Sweet

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While I was getting ready to write this post, the radio began playing Michael Jackson’s early hit “ABC easy as 123.” It struck me that that song’s message –about keeping things simple–applies as well to marketing your photography. Just remember to use “ABC” and “123.” A. Always promote your best imagery. Trim your portfolio regularly. Markets evolve. So should you. When the dead wood is gone, new content can grow in its place. B. Be…

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Can You Hear Me Now?

By Strictly Business Blog

Are you being heard? Do you know how to effectively communicate with your potential client if they’re part of different generation? Is how you’re saying what you’re saying, turning off your potential client? Marketing communications that are designed to get more business, must take into consideration the recipient’s preferred mode of communication. Snail mail works for some, social media works for others, and real-world word-of-mouth referrals work for everyone. When seeking new business, remember that…

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The Eyes Have It

By Strictly Business Blog

Besides your taking care of your camera gear, computer, and your fearless attitude,  do you have a maintenance routine for…your eyes?!? If you don’t, a computer-heavy assignment can lead to eyestrain. While not life-threatening, eyestrain can cause double vision and other symptoms–ones which are not so great when your career depends on good vision. Check Mayo Clinic’s site for great info on symptoms, remediesand prevention tips.

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Don’t Let a Global Market Crash Put Your Creative Portfolio at Risk.

By Strictly Business Blog

I am writing this the day after the 500-point drop in the US stock market which was felt around the world. If your 401k now looks like a 101k, it’s hard to feel creatively inspired.  Understandably, many people are freaking out.  But remember: fear kills creativity. However… there’s always another way of looking at any situation.  E.g., maybe now’s the time to do a portfolio piece that would illustrate those anxious feelings? Hmmm….. Is this…

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Real World Marketing

By Strictly Business Blog

Time spent online with social media must have a clear goal–otherwise it’s just a time suck. Do you start your day with a cup of coffee and a check-in to your social media feeds? Does reading the overnight updates on FaceBook, Twitter, and LinkedIn make you feel secure that you’ve not missed something important? But…are you able to limit your check-in time to 15 min.? Unless they’re on an assignment, few people I know have…

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How to use the next heat wave: be a “promotional contrarian” and do some advance planning.

By Strictly Business Blog

When the next heat wave hits and you’re melting, take it as a weather-related gift to help you stay fresh in your client’s minds…. in the dead of winter. My 2010 summer marketing ASMP blog post suggested that your beach reading should include some great marketing books (listed in that post). That still holds– as does the recommendation that you capitalize on the fact that ad agencies plan their client’s winter holiday promotions during the…

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Maintaining, Motion and Marketing

By Strictly Business Blog

Both videographers and photographers are now actively pitching their clients on their new DSLR-HD capabilities. They’re sending out marketing messages inviting their clients to see them as a “one-stop shopping” solution when it comes to digital content. But how do you take on a video project when you’re not an experienced video producer? If you deliver a product that is any less professional than your mainstay service offering you’re cutting your own throat. If you…

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