Carolyn Potts

Talent and smart marketing are both critical to sustain your career. But they are much more powerful when they are allied with your vision and values. A vision-based business is tied to your core values. Values become the foundation of your vision statement which is...

Last week I had an AHA moment that could have easily become an OMG! WTF!! moment. While putting together my slides for my “Rebooting your Business Brain 2.0” seminar for the ASMP Houston chapter, my Keynote presentation (Apple’s version of PowerPoint) endured a...

What goes on between a someone’s ears can oftentimes be a more important component to their success than their photographic talent and/or their business savvy. How do we come to finally and consistently do what we need to do to achieve our goals? What sabotages us?...

The holiday season can be a great time to catch up on inspirational reading. I’ve a list of perennial favorites I recommend to my clients when they’re looking for books that provide a big return on their time investment. High on that list is Julia Cameron’s...

Create personal work because it feeds both your creativity and your humanity. It’s a practice recommended for all photographers. There’s also a strategic benefit for advertising and editorial photographers who regularly create personal work/self-assignments. You could...

On and Off: Developing and maintaining a healthy balance between focused attention and relaxation is a key to long-term career success. As self-employed business owners, often working alone on projects, we have to to stay focused and be as productive as possible as no...