ASMP — American Society of Media Photographers

All Posts By

Carolyn Potts

Playing with Fire on the Creative Edge

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Create personal work because it feeds both your creativity and your humanity. It’s a practice recommended for all photographers. There’s also a strategic benefit for advertising and editorial photographers who regularly create personal work/self-assignments. You could end up becoming the next in-demand style leader/trendsetter. And, guess who gets to subsequently command higher fees when they create a new and marketable style that becomes hot? Like most other reps I knew, I always loved representing the…

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On and Off: The Secret to Powerful Productivity

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On and Off: Developing and maintaining a healthy balance between focused attention and relaxation is a key to long-term career success. As self-employed business owners, often working alone on projects, we have to to stay focused and be as productive as possible as no one else will pick up the slack. We also usually don’t have someone telling us when to take a break. We need to efficiently use our most valuable resources (our time…

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Good Data and A Good Attitude: Two keys to launching a stable career

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While no one could argue that you need talent, shooting skills, and post-production ability to have a successful photo career, it’s also critical to know some secrets that successful photographers know. People who are successful in any business know how to use both “left brain” business data and also employ some “right brain” tools to ensure their career success. 1. Know your cost of doing business (CODB). You have to know what it costs to…

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Smart Phone Apps Can Support your Success

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The business side of a successful photography career has both an inner and an outer game. In my consulting practice, I most often work with clients on their outer game business skills (marketing, sales, etc.). But I sometimes find that a client’s inner game isn’t getting the attention it deserves. I’ve noticed over the years that the most successful shooters I know make sure they pay as much attention to their inner game as their…

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Keeping it Fresh. Keeping it Real.

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When you’ve been jamming on too many client projects– or worrying about not having enough client projects–it’s easy to lose track of your inner flame, muse, creative vision, passion, or whatever else you call it. You stop shooting images that excite you and/or you stop shooting any new images that aren’t directed by someone else. When that happens (and it happens to almost every photographer at some point), you have two choices: 1. wait for…

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Portfolio Presentation Prep – Tips to Help You Become a Star.

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“And now…. you are live!” Ever feel like your in-person portfolio presentation is a bit like being a contestant on American Idol? Whether you’re “performing” at a one-on-one portfolio presentation or at a portfolio review event (where you’ve signed up for a series of 20-min. with multiple reviewers), to cement that contact and land that dream assignment, here are some ways to improve your odds of getting serious attention and even score that gig. Prepare….

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Working On The Interior To Get Better On The Exterior

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What goes on between a someone’s ears can oftentimes be a more important component to their success than their photographic talent and/or their business savvy. How do we come to finally and consistently do what we need to do to achieve our goals? What sabotages us? Can we really make the changes we want? Because I want to be as effective as I can in my career in helping photographers be successful, I’m very curious…

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Getting Help From the Right Marketing Consultant is Like Finding the Right Doctor

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When interviewing a potential consultant (which you should do before investing your time and money) the more self-awareness you have about what kind of pain you’re experiencing, the more likely you’ll get the right help. Saying “I need more work” is a bit like saying “I don’t feel so good.”  Honest information from the “patient”  leads to better a diagnosis and treatment plan. The diagnostician needs your openness. You’re interviewing each other. Just like doctors,…

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Alchemy, Synergy, and Body Language

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After a couple of days of reviewing portfolios at PhotoPlus Expo, what I’m thinking a lot about right now is alchemy and synergy. As defined by Websters: alchemy is an inexplicable or mysterious transmuting. In-person networking events mix up the molecules of your business plans. Things change. There’s is something quite magical and powerful about the lucky coincidences and happy accidents that occur in face-to-face networking events. Connections occur that could never happen alone in…

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Super-Charge the Time You Spend Working on Your Photography Marketing Plan

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The time you invest working on your marketing has a real dollar value, so make every minute count – use time management tools and apps to help you FOCUS. If you omit vacation and holidays, there are about 49 work weeks/year. Invest just 20 min. per day on any marketing activity, and at year’s end you’ll have racked up approximately 80 hours. If your time as a professional photographer is valued at $100 per hour…

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