ASMP — American Society of Media Photographers

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Carolyn Potts

Can You Hear Me Now?

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How to Find Your Authentic Marketing Voice on Your Phone When you speak in an authentic voice, you attract like-minded individuals. These are the people who become your ideal clients – clients who deeply resonate with you, your values, and your vision. But how do you write the words to communicate with them in that authentic voice? Many photographers become intimidated when they have to put words on a page to attract clients. Whether it’s…

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Inspiring Habits of Successful Photographers

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In his best-selling book “The 7 Habits of Highly Effective People” (which sold over 25 million copies), the late Stephen Covey stresses the habit of keeping your “tools” sharp. To operate at your highest and best levels, you have to remember to keep yourself sharp—and not just in your external career tools (e.g. using the latest digital gear and software), you must also attend to sharpening your internal tools. These tools include: patience, objectivity, better…

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Where Everything Starts

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As you may have read in some of my past Strictly Business blog posts, I’m a huge fan of learning how to manage your mind. Gaining the tools to optimize your internal world helps you better manage your external business world. And a better-managed business creates a better bottom line. On top of that, who couldn’t use the peace of mind that is one of the major benefits of acquiring this skill? Here’s why I…

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What Has to “Click” to Get Work?

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What critical info– besides great and relevant imagery– is a portfolio reviewer actually looking for during your review? Since most reviewers are “speed readers” (consider how many thousands of books they’ve looked at over the course of their career), they can tell in micro-seconds if your work applies to their current account needs. But they’re also looking for other non-photographic cues that tell them who to hire and who to pass on. Call it your…

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What Has to “Click” to Get Work?

By | Strictly Business Blog | No Comments

What critical info– besides great and relevant imagery– is a portfolio reviewer actually looking for during your review? Since most reviewers are “speed readers” (consider how many thousands of books they’ve looked at over the course of their career), they can tell in micro-seconds if your work applies to their current account needs. But they’re also looking for other non-photographic cues that tell them who to hire and who to pass on. Call it your…

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Why You Should Immediately Create Your 5P: Powerfully POSITIVE Password Protection Plan

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We all know that it’s important to change your passwords regularly–now more than ever. Want to make your hair stand on end? Just log onto this site regularly to see who’s the latest corporate hacking victim. There were almost 20 security breaches in July 2015 alone! [UPDATE: United Airlines’ database of customer info was the most recent that was reported 7/29/15. Ever fly on United??] Want to know a very effective way to both powerfully…

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Vision + Values = Long-term Success

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Talent and smart marketing are both critical to sustain your career. But they are much more powerful when they are allied with your vision and values. A vision-based business is tied to your core values. Values become the foundation of your vision statement which is something broader and deeper than “I want to make a bunch of money.” Or “I want to get published in X” or “shoot for Y.” I discovered this by accident….

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From WTF!?! to AHA!!

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Last week I had an AHA moment that could have easily become an OMG! WTF!! moment. While putting together my slides for my “Rebooting your Business Brain 2.0” seminar for the ASMP Houston chapter, my Keynote presentation (Apple’s version of PowerPoint) endured a terminal crash. Despite 4.5 hrs. with a senior tech support specialist at Apple (which even included reinstalling the software), I was told my files could not be recovered; I had to rebuild…

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Working On The Interior To Get Better On The Exterior

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What goes on between a someone’s ears can oftentimes be a more important component to their success than their photographic talent and/or their business savvy. How do we come to finally and consistently do what we need to do to achieve our goals? What sabotages us? Can we really make the changes we want? Because I want to be as effective as I can in my career in helping photographers be successful, I’m very curious…

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Go play. Go to a play.

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The holiday season can be a great time to catch up on inspirational reading. I’ve a list of perennial favorites I recommend to my clients when they’re looking for books that provide a big return on their time investment. High on that list is Julia Cameron’s best-selling book on creativity, The Artist’s Way. Cameron suggests that your Inner Artist loves to play and you need to provide it with regular play dates. All artists need…

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