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ASMP — American Society of Media Photographers

All Posts By

Barry Schwartz

These are a Few of my Favorite Things

By Strictly Business Blog

In no particular order: The D-65 workshop gave me a professional workflow along with the tools to produce high-quality work – quickly – from camera setup all the way to delivery.  Was more fun than I thought it would be considering how often I thought my head would fall off.  At the end of the workshop, my head was fine.  Taught me things I use every single day for which I am eternally grateful.  I…

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Summertime, and the Marketing’s Easy

By Strictly Business Blog

Summertime.  Lounging my days away with friends, talking about nothing, waiting for the barbecue to get hot, feeling the warmth of the sun as it sets… Wait a minute. O man, there’s my fantasy life kicking in.  Self-employed people don’t take off day after day.  That’s for our clients.  The ones with regular paychecks. The common wisdom is that marketing in the summer — why bother?  Particularly July and August – when those regular paycheck-type-clients…

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All Business is Personal

By Strictly Business Blog

A great politician (they do exist), Tip O’Neill, famously once said “All politics is local”.  There are a lot of ways to interpret that idea, but it starts with the fact that politics is about people.  Business, too. Pretty much everyone in every business wants to work with people they like (and with work they like).  A human connection.  Strategies to make that connection are endless and success can be excruciatingly arbitrary: sometimes you don’t…

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Less and Less is More All the Time

By Strictly Business Blog

Brevity in writing: the key to clarity.  Honest. Want to get through to your clients?  Potential clients? Make it easy.  Make it count.  Make it sound professional. They don’t have enough time.  Who does?  Contacts with them should be like a good song or movie – no filler.  Memorable. Messages are more compelling delivered straight-up.  And short. Not easy to do, takes some time, but worth it.  Don’t take it from me; here’s something a…

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SB3 or: How I Learned to Stop Worrying and Love the Future.

By Strictly Business Blog

At SB3 I learned that just about everyone is worrying about the same stuff I worry about. I learned that everybody has their own way of marketing but that only those people who actively market (or have an independent income) are going to make it. I learned that it’s not just me who is totally rethinking how they price and license. I learned that it’s not really that hard to keep up with changes in…

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Don’t Embarrass Youself

By Strictly Business Blog

Writing for business, like so many things in life, is subject to an important rule: don’t embarrass yourself. Business writing should be somewhat conversational, but not like chatting to strangers after a drink or two (see title above). Good writing means putting your thoughts into a clean and clear communication – the same as making a good photograph.  There are tools available to writers, though, that have not yet appeared in Photoshop. Use spell-check.  Your…

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Procrastination: Why Wait Until The New Year

By Strictly Business Blog

I start planning my New Year’s Resolutions early, say, around July.  I do this because one of my primary goals is to get a jump on reducing my tendencies to procrastinate in the new year.  As a procrastinator, I find it’s helpful to have some quantity of ADD, something I once heard was a congenital disease of many photographers – you know who you are. As it turns out, this method gives me so much…

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Cold-calling Doesn’t Have to Leave You Cold

By Strictly Business Blog

You’re starting out.  That means you probably have more time than money, and fewer clients than you’d like.  (This can happen to established pros, as well, but that’s another post…). What to do to pass the time?  Got internet? Got phone?  Got voice? Like a good photo shoot, do some prep.  Once you know what kind of client are you looking for, go find them (see: “Got internet?” above).  And there’s lots of ways to…

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Backing Up is (Not) Hard to Do

By Strictly Business Blog

The same old song: it’s not a matter of if there will be a problem; it’s a matter of when. Backing up is not just for data, though. How about this: you talk to a potential client, you agree on what you’re supposed to deliver, what you’re supposed to be paid, and how they will use the photos. You send your client your contract.  Your client signs it and sends it back. You shoot the…

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