ASMP — American Society of Media Photographers

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ASMP

Using Social Media for your Photographer Makeover

By Strictly Business Blog

Most of you know me as a stock guy.  And rightly so.  Since that’s where I’ve spent the last couple of decades.  Shooting commercial, travel and lifestyle imagery for every major stock house in the business.  I saw record highs in 2005-2006.  Then record lows in the beginning of 2007 to the present.  Because of this decline in return-per-image (better known as RPI), I began exploring other potential revenue streams.  To not just survive…but thrive….

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Marketing Quick Tip from Leslie

By Strictly Business Blog

Plan a trip to show your book in another city. This doesn’t have to cost a lot–for example, if you are in Cincinnati, drive to Columbus or Lexington for the day. When you call the targets, make sure they know you are coming from out of town because that will often open doors.

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Following Through

By Strictly Business Blog

We tend to put great effort into our marketing and trying to get new clients, but what about after the photo shoot? How are you presenting the final images? Think about what the packaging and presentation look like and follow through with your branding. It’s another opportunity to make a great and lasting impression.

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Website Solutions You Can Plug Into Quickly

By Strictly Business Blog

If you don’t have a website yet and need one, or want to get a portfolio or body of work onto the web quickly, you might consider using a template kind of web hosting service. These providers generally offer some kind of predesigned model that you can plug your work into quickly that will give an attractive, well organized presentation to showcase your work. There are a number of such hosting services out there, one…

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Optimization Vs. Presentation

By Strictly Business Blog

This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. Many different techniques are used for top search engine rankings but it often involves tactics that may take away from…

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Optimization Vs. Presentation

By Strictly Business Blog

This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. Many different techniques are used for top search engine rankings but it often involves tactics that may take away from…

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Does Your Website Wow?

By Strictly Business Blog

Your website is your most important marketing tool. Are you investing in it (both in money and thought) to make it the best it can possibly be? Too often photographers try to cut corners and save money on their sites, but if you have to limit your budget, this is not the place to trim. While simple and clean websites are preferred by buyers of all stripes (stock or assignment) that kind of design sensibility…

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Multimedia Made (Relatively) Easy

By Strictly Business Blog

If you’re looking for a way to produce a simple audio slide show (stills combined with either music or an ambient sound/interview track) that is fairly straightforward and does not require extensive training, look into a program called SoundSlides.  Labeling itself as “Ridiculously Simple Storytelling,” it is just that.  I have been producing multimedia for three years now, and for the first two and a half I produced everything in SoundSlides.  With it I was…

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My Sketchbook

By Strictly Business Blog

When studying fine arts in college my professors always emphasized the importance of carrying a sketchbook at all times. Ideas can pop up randomly when I least expect them, so to keep them from escaping me, I need to get them captured somehow before forgetting. The best part about a sketchbook is that I can brainstorm and revise whenever the creative moment hits me again. I always have some kind of idea in progress and…

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