John Harrington presents an insightful and solutions-oriented presentation on how to generate more revenue from commissioned and non-commissioned still and video work, through pricing examples and discussion, negotiation strategies, and demystifying licensing of your work.
This presentation served as a means of unlocking the mysteries professional photographers and filmmakers have about how to price their work, as they also learned ways to negotiate from a position of strength. When it comes to licensing, how do you write a license that gives the client the permissions they paid for, without leaving loopholes you could drive a truck through. Through a series of actual negotiated assignments, John will go over the negotiation process and explained how to plan for the questions you’ll get, and to know the best ways to answer them.
When it comes to pricing, there seems to be a world of secrecy around rates. John discussed solutions for stock and assignment pricing, as well as tools for photographers to establish their own.
John will also discuss his coverage of the January 6 insurrection at the U.S. Capitol and the steps he took to license both stills and video from that day.
Free to ASMP members and students with current ID. $79 for non-members, payable in advance or at the door.