CreativeFuture promotes the value of creativity in today’s digital age. We embrace expanded audience access to content in ways that reward creativity and hard work. We are united in opposition to for-profit theft of creative works, which jeopardizes the rights of all creative individuals, puts jobs at risk, and undermines new business models and distribution platforms. Our mission is to empower the creative community to speak with one collective and powerful voice – advancing a positive, dynamic vision of a digital future that better serves audiences and artists alike.
Mobilize Our Creative Community
CreativeFuture is mobilizing the creative community to speak up about the value of creativity – and speak out against the harm caused by piracy. The for-profit digital theft of our creative works jeopardizes the rights of creative individuals, puts jobs at risk, and undermines the creative economy. In order for our voices to be heard, the creative community must take part in the conversation.
Follow the Money
Piracy is a for-profit, criminal enterprise that profits, in part, from legitimate businesses. By taking an active role, the creative community can advocate for policies and solutions that will stop the flow of money to pirate site operators – and take the profit out of piracy. This will require increased cooperation from all responsible players that make up the Internet ecosystem, including: advertisers, advertising agencies, online ad networks, credit card companies, internet service providers (ISPs), search engines, domain registrars, and universities.
The creative community must raise awareness among youth about the cultural, ethical, and economic implications of creative ownership to instill greater respect for artists and the creative process. CreativeFuture is supporting the nonprofit organization iKeepSafe and their “BEaPRO” K-12 curriculum. Our members will help promote adoption of the curriculum in both public and private schools.
To learn more about CreativeFuture, please click here