The ASMP Academy is Now The ASMP Academy Powered by Sony

by | Mar 10, 2022 | Academy, Strictly Business Blog

Through a unique new partnership with Sony, bringing together the combined expertise of the nation’s oldest and most experienced media photography trade group and one of the world’s leading camera and multi-faceted media companies, the ASMP Academy today becomes the ASMP Academy Powered by Sony, with a wide array of added resources now available exclusively to ASMP Members.

Among many things, the Academy site has been totally revamped with added features, a host of new videos and complete curriculums have been released, the Academy documents library has been further expanded, and existing coursework has been re-recorded with updates for 2022. Through this innovative new partnership between ASMP and Sony, new resources, content, features, and special benefits that you won’t find anywhere else will be added on an ongoing basis.

You will also find the ability to sign-up for one-on-one assistance with your business issues and questions — something only ASMP offers its Members.

Our commitment is to continue innovating to be the one-stop shop providing everything you need to form, build, and run your business, and grow your creative career.

ASMP Members can check it all out at

And the full press release on this innovative new partnership is below:

The American Society of Media Photographers and Sony Electronics Partner to Empower Photographers and Content Creators with a Robust Educational Platform

San Francisco, California – Thursday, March 10, 2022 – Today Sony Electronics Inc. and the American Society of Media Photographers (ASMP) launched a first-of-its-kind partnership in building an unmatched educational platform for photographers and visual content creators of all stripes: The ASMP Academy Powered by Sony.

ASMP, which supports over 4,000 members, launched the ASMP Academy in October 2021, providing its members with original courses, curriculums, weekly shows, and videos covering almost every aspect of successfully forming, operating, growing, monetizing, innovating, and protecting photography and visual content creation businesses. Starting today, the platform is the ASMP Academy Powered by Sony. Moving forward, with the combined expertise of the nation’s oldest and most experienced media photography trade group and one of the world’s leading camera and multi-faceted media companies behind it, the ASMP Academy Powered by Sony will grow into an even more comprehensive resource, with innovative new features and content launched on an ongoing basis.

“At Sony, we are always looking for ways to empower our customers with not only cutting-edge technology, but also through valuable educational opportunities,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are excited to partner with ASMP to continue to support the work of photographers and content creators through the ASMP Academy Powered by Sony program.”

“There are many platforms out there with content on the creative process, and the ASMP Academy Powered by Sony has lots of that too; but there’s been a real and unmet need to provide the resources and teach the skills photographers need to form, build, and run their businesses and that’s what this platform offers that you can’t find anywhere else. Now you can get all that – creative and business resources – in one place. We’re thrilled and honored to be partnering with Sony on this unique resource for photographers and content creators, which you can only find at ASMP,” said ASMP CEO James Edmund Datri.

Coursework on the ASMP Academy Powered by Sony is color-coded by topic, and structured with advanced search functions, so users can quickly and easily find what they need, when they need it. Users will also find a full set of business & contract document templates and forms, all of them recently updated by ASMP’s legal team. In addition, there are a growing host of shows and resources, like ASMP’s “Week in Review”, “Focus on the Law”, and “Ask a Pro”, with brand new content added each week. ASMP members will also have access to one-on-one assistance to address business issues via Zoom or by phone – the ASMP Academy Powered by Sony is the only photography platform that provides this resource.


About the American Society of Media Photographers
The American Society of Media Photographers (ASMP) has for over 75 years been the key to success for imaging professionals. Today, based in San Francisco, with over 4,000 Members in 22 countries, and 38 U.S.-based chapters, ASMP serves as the home for visual content creators of all stripes, from photography to new media. ASMP members include advertising, sports, fashion, nature, fine art, magazine, entertainment, architectural, underwater, and portrait photographers; photojournalists; filmmakers; YouTubers, Instagrammers, and new media content creators; videographers; professionals and students. ASMP is the leader in providing extensive education and resources to visual content creators on how to create, run and grow their businesses; promoting their rights through a comprehensive program of legal and public policy advocacy; connecting members with clients; and producing business publications that set the industry standards. The organization exists because the work of these visual content creators is so important to our economy and culture. Founded in 1944, ASMP has a storied history that is an integral part of the progression of photography as a profession, industry, and cultural force. Members have included Ansel Adams, Stanley Kubrick, Dorothea Lange, Richard Avedon, Edward Weston, Mary Ellen Mark, Gordon Parks, and many more. Visit to join and for more information.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.