The American Society of Media Photographers provides this forum to encourage the development of critical skills and to foster new ideas. Our goal is an informed and savvy professional photography community.
[by Gail Mooney]
It’s a noisy world out there. Lots of folks are talking…..everywhere. So, what’s the best way to be heard? Like any other form of communication you should first determine who you want to reach and what you want to say.
Social media platforms can be used strategically for business or for personal reasons like letting your family and friends know what you’ve been up to – or both. I have been primarily posting on Facebook and LinkedIn with a little time spent “tweeting”, but recently I became interested in Pinterest when I started following Melanie Duncan and purchased her course on “The Power of Pinning”.
Pinterest is a phenomenal social media platform, especially when used strategically for retail oriented businesses or when you want to reach the female gender. When I carved out a niche of my photo/video business that focused less on business to business and more on consumer direct, I decided to learn more about Pinterest and use it to target that demographic.
Make it visual. Use photos, especially vertical photos because they will take up more column space and stand out.
Create ads. Think of your posts on Pinterest as ads – in fact “ads” are more acceptable on Pinterest than they are on other social media platforms. You can even add pricing.
Add links. Always add a link (to your website) on your Pinterest content – even when you comment on someone else’s pins.
Make it sticky – Inspire people. Create a pin that others will want to re-pin and share. Make it go viral.
Create a Pinterest “business” account. I have two Pinterest accounts – one is personal and one is for my business. Just like on Facebook, where I have a personal account as well as a business “fan page”, I have two Pinterest accounts. While I use them differently, I can also share pins across my accounts to build up my followers.
Create a “pin it” button. Have a “pin it” button on your website as well as on your other social media pages.
Follow and engage with the right people. If you cater to the wedding market, then follow folks who are interested in that demographic. Research is key.
Gail Mooney is co-partner of Kelly/Mooney Productions, a media production company based in the NYC metro area.
[by Pascal Depuhl]
Bet you’re thinking: ‘In the ever changing landscape of Social Media, why would anyone want to read a book about it? Don’t those become outdated, before they’re even printed?”
© Pascal Depuhl
Absolutely. However, I for one, will use Gary Vaynerchuck’s “Jab, Jab, Jab, right hook” as my fightclub manual for social media marketing in 2014. Gary (@GaryVee) teaches how to tell your story in a noisy social world, by creating native content for facebook, twitter, pintrest, instagram, tumblr.
He explains what the context of these social media platforms is, but more importantly he drives home the point, that our jabs, i.E. the free content, the helpful hints, the interactions with our followers … should far outweigh our right hooks, or sales pitches in social media. He gives dozens of individual examples of good and not so good content and deconstructs them for us, explaining why they’re great or how they could have done better. (He’s also written 2 other books on social media The Thank You Economy and Crush It).
If you’re going to get one only book on social media, get this one. Wanna read some more? Here are two more books to check out – one is a little older and one is not yet released:
The Linked Photographer’s Guide by Rosh Sillars (@RoshSillars), a regular contributor to Strictly Business, together with Lindsay Adler (@lindsayadler). Although it was published in 2010, it’s got great information – especially since it’s written for specifically for photographers, who (want to) use social media. BTW besides reading books, blogs, ect. a great way to master social media is to build relationships with people who have more experience than you do. I’ve been on Rosh’s podcast a few times, have written guest posts on his blog and because of our friendship have had the chance to run some questions regarding my social media efforts by him.
Social Media Design For dummies by Janine Warner (@janinewarner), a web design consultant and instructor on Creative Live, if you don’t know what Creative Live (@creativeLIVE) is, it’s another awesome learning resource started by another ASMP photographer, Chase Jarvis (@chasejarvis). Janine’s book will be published in early February 2014 – looking at how to design for social media by looking at good examples of social media pages.
Yes books become outdated – especially when they speak about a subject that changes as rapidly as social media, but they’re great resources to have and to be able to refer back to, especially on those days when you want to unplug from your over-connected world, grab a good book and read.
Pascal Depuhl is a Miami based advertising photographer and corporate documentary filmmaker, who uses social media extensively in his photo and film business. He uses his blog … catching the light! to write about social media, his last twitter campaign was inspired by Gary’s The Thank You Ecomomy. You can contact Pascal directly through his website at www.depuhl.com and follow him on twitter @photosbydepuhl and @moviesbydepuhl. Retweet this blog post (or any of his other articles and he’ll shoot you a Thank You on twitter).
By Pascal Depuhl |
Posted: March 4th, 2014 |
[by Colleen Wainwright]
Chalk it up to burnout, complacency, or lessons learned, but in today’s mature networked-media landscape, I find my time is better spent creating and sharing exceptional content than in seeking out the newest—and, most likely, transient—methods for pushing it out there.
So most of my research time is spent reading content that’s either been shared directly by one of my favorite curators, or found down some subsequent rabbit hole. I then share as the spirit moves me on the very mainstream Facebook, or, to a far lesser degree, Pinterest, Twitter, or Tumblr.
What’s been interesting to note is how much I’ve kept abreast of critical developments in tech and social media simply by following the content “feeds” of people I dig. (And “feeds” is in quotes because many of these are actually good, old-fashioned email newsletters!) A few current favorites:
Dave Pell covers tech, culture, and news-news from an opinion angle, usually sharing a few related links on a particular topic.
Sean Bonner writes my most-read newsletter. It may veer too far into social/digital issues like net neutrality and privacy for some, but I love his eclectic mix of tech and human relationship stuff, and his very pointed opinions.
Bob Lefsetz writes about media and marketing trends from a music perspective. There’s a lot of inside-baseball stuff, but he’s really plugged into what’s happening, and has very smart takes on what’s worth paying attention to and what you can skip. (And you might pick up a few music gems into the bargain.)
Colleen Wainwright has been sharing what she’s learned about social media out loud and on the web since the Wild-West days of 2008. She’ll be sharing some more on March 4 at WPPI in Las Vegas, if you want to catch some of it the old-fashioned way.
By Colleen Wainwright |
Posted: March 3rd, 2014 |
With so many books, blogs, YouTube videos and tutorials out there, figuring out how to utilize the increasingly crowded social media landscape can be tough. This week, our contributors share their favorite resources and approaches to mastering social media.
By Judy Herrmann |
Posted: March 3rd, 2014 |