Archive for Web Sites

Responsive Web Design: A Primer

Posted: June 13th, 2013

[by Blake Discher] An important change in website design is happening now, right before our eyes.  Referred to as ‘Responsive Web Design’, it’s a website design approach that keeps an eye toward providing an optimal viewing experience across a range of devices ranging from desktop browsers to tablets to smartphones.  More specifically, it concerns itself [...]

Weak Security Can Tank Your Marketing Efforts.

Posted: May 1st, 2013

[By Carolyn Potts] Last week there was a highly distributed attack on WordPress sites using around 90, 000 IP addresses. Many sites became infected with malware. Many cost-conscious small business owners like the ease-of-use and the price of WordPress. (I’m in that camp; my blog, carolynpotts.net is a WP site). Many photographers have migrated to [...]

Navigation Frustration

Posted: January 19th, 2012

[by Todd Joyce] One of my pet peeves… websites that aren’t easy to navigate.   Don’t give into the whistles and bells of web design so much so that you lose your viewer out of navigation frustration.   You may not even realize how frustrating your own site is.  Have some outsiders view your site for ease [...]

Backing Up WordPress

Posted: March 4th, 2011

[by Judy Herrmann] If you’re running a WordPress blog or website, be sure to back it up properly. Sure, your host should be running their own back ups but that can’t protect you from corruption or human error plus if something happens, you’ll want to get your site up and running without relying on your [...]

Guide Them in for a Landing

Posted: June 10th, 2010

[by Rosh Sillars] Create special landing pages for your marketing activities. A landing page is designed to receive incoming advertising traffic and is generally not linked directly to the rest of your Web site. Make sure you install Google Analytics to help track landing page activity. Use these special Web pages for all your promotions. [...]

Good Data Supports Good Choices

Posted: November 24th, 2009

[by Rosh Sillars] Your opinion can cost you money.  The colors you choose for your Web site, the words you use, and the images you select all pay a role in the success of your site.  It is important to use good data to help you construct a Web site that attracts and retains your [...]

Web Design Essentials

Posted: November 23rd, 2009

[by Carolyn Potts] What’s the business objective of my web site? As visual artists we’re primarily drawn to the play of light, shadow, color and contrast as they often serve as the basis of our sheer delight. We’re also easily distracted by bright, shiny, and pretty things. A marketing trap that one can fall into [...]

Flash Site? Use Off-Page Optimization

Posted: August 14th, 2009

For me, the search engines (primarily Google) bring me about 60-percent of my new clients each year.  I work hard to keep my site high in the rankings. You should optimize your site for the keyword phrase that you think clients needing your type of photography will enter into the search engine.  But what if [...]

Website Solutions You Can Plug Into Quickly

Posted: August 13th, 2009

If you don’t have a website yet and need one, or want to get a portfolio or body of work onto the web quickly, you might consider using a template kind of web hosting service. These providers generally offer some kind of predesigned model that you can plug your work into quickly that will give [...]

Optimization Vs. Presentation

Posted: August 12th, 2009

This is one of those difficult decisions when designing a new website. You want your work to look it’s best and be presented in an impressive manner, but you also want your work to be found through search engines. Wouldn’t it be nice to have both? Unfortunately in many cases a compromise may be required. [...]

Does Your Website Wow?

Posted: August 11th, 2009

Your website is your most important marketing tool. Are you investing in it (both in money and thought) to make it the best it can possibly be? Too often photographers try to cut corners and save money on their sites, but if you have to limit your budget, this is not the place to trim. [...]

The Best Starting Point for Your Website

Posted: August 10th, 2009

I decided to do my first website partly because my studio manager at the time was getting a bit bored, and I thought doing it might engage him. So I said, “Let’s do a website.” He said, “Great! …What’s a website?” And I said, “I don’t know.” Back then no one really knew. There was no [...]

ASMP Launches New Web Site

Posted: June 30th, 2009

New look, new navigation and new resources! Check it out at www.asmp.org.

Content is King

Posted: June 3rd, 2009

In the world of search engine optimization, or SEO, content is king.  What we’re talking about is human readable HTML text on your home page. One of the major search engines has stopped considering the “Keyword” META tag because of keyword spamming by website owners in an attempt to manipulate their search rankings.  For example, [...]

A Common Website Mistake

Posted: May 22nd, 2009

Speaking of Search Engine Optimization (SEO): The content of a website’s <title> tag is what is displayed in the top-most bar of a browser window when someone is looking at your site.  The tag is given significant weight by search engines in their effort to figure out exactly what a site is about.  As I [...]