Archive for Video

Advertiser Pledge Sets Example of Accountability in the Fight Against Piracy

Posted: June 30th, 2016

With the recent establishment of our partnership with George Mason University’s Center for the Protection of Intellectual Property (CPIP), ASMP will begin to include cross-postings in Strictly Business about  political, economic, and social trends related to a broad range of infringement issues being addressed by CPIP and its contributors. Cross-posted from the Mister Copyright blog. It should come as no [...]

The Art of Self-Promotion

Posted: March 31st, 2016

[by Chris Winton-Stahle] Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do [...]

Cut It Short: An Editing Primer

Posted: February 18th, 2016

[by Pascal Depuhl] Shakespeare must have been thinking about video editing when he penned the words “Brevity is the soul of wit“. There’s a reason it’s called the “cutting room floor”. When you’re editing, you’re trimming individual clips, cutting out whole scenes, shortening; and although it seems counterintuitive, the shorter the piece, the longer it’s going [...]

Hunting, Fishing, and Drilling

Posted: February 17th, 2016

These are three things a traveler expects to find in the northern parts of Pennsylvania these days. But I also relate them to the capture and editing of moving pictures. Most of my storytelling experience comes from photojournalism. Of course, I’ve worked with writers while photographing stories, but my best work is shot while alone. [...]

Everyone Needs to Edit

Posted: February 17th, 2016

[by Jenna Close] The first video I ever shot went pretty well, or so I thought, until I got into the editing room. Luckily for me it was a personal project. I had shot what felt like a huge amount of footage, including all the necessary wide, medium and close-up shots.  I had what I thought [...]

The Chemistry of the Interview

Posted: March 27th, 2015

[by Gail Mooney] When I first started learning video storytelling, I took a class at the Maine Workshops. Our instructor, a crazy guy from LA who worked for the E-channel, broke us up into teams to go out and get man-on-the-street interviews for our class video project, The Cameras of Camden. The video was about [...]

Brought to you by The Letter T

Posted: March 26th, 2015

[by John Welsh] If you were asked to use three words to describe a formula for conducting a successful interview, which ones would you pick? For me, it’s Truth, Trust and Time. They are all in play before, during and after an interview. Everyone wants to be respected in a relationship. And that’s what we [...]

Know What You Want, Stay Engaged, Tilt Your Head and Shut Up.

Posted: March 25th, 2015

[by Todd Joyce] Three tips to make your interviews stronger: Know what you want your subject to say and ask the questions to get them to say it. Sounds simple, but if you’re asking general questions and letting them talk, then your editing time is going to be a nightmare.  Allow for discovery, but know [...]

5 Suggestions for More Effective Interviews

Posted: March 24th, 2015

[by Charles Gupton] The ability to ask good questions and draw people out of their anxiety over being photographed has always been an important skill set to have as a still photographer. But over the past several years, I’ve gone from being behind the camera exclusively to taking a more active role in interviewing subjects [...]

Selfishly, Selflessly Interviewing

Posted: March 23rd, 2015

[by Colleen Wainwright] For most of my career, I’ve been the interviewee more often than I have the interviewer. And everything I’ve learned from being the subject has taught me that the easier and more interesting I make things for the person I’m interviewing, the more fun we both have, and the better the end [...]

The Art of the Interview

Posted: March 23rd, 2015

More and more photographers are spending more and more their time doing something many of us never imagined – interviewing our subjects, not just for our own interest or to help them relax, but as part of the motion or multi-media project we’re working on.  This week, our contributors offer advice, tips and resources to [...]

Casual, Fast and Frequent

Posted: December 12th, 2014

[by Jenna Close] Up until this year, much of the video I produced was intended to tell the story of whatever company had hired me. My clients consistently wanted 2-4 minute highly polished pieces that could withstand some passage of time and spoke broadly of the values and services that made the company unique. Then, [...]

Iconic Doorstops, the Hook and the Metric Crap Ton.

Posted: December 11th, 2014

[by Todd Joyce] Click on a link to watch a video and a commercial pops up.   You can skip the ad in 4, 3, 2, 1, “skip ad.”   If it caught your interest, you may have stayed.  If it was a sell, then you skipped it.  In embedded ads, the hook has to happen within [...]

Opening a New Door

Posted: December 10th, 2014

[by Sean Kernan] At first, photography was not a career for me. It was a way out of a job that had stopped being creative (in theater, of all places), and a way into a universe that was larger than anything I’d ever suspected was there. Up to that point I’d spent my life first [...]

That Video Thing Is Never Gonna Take Off…

Posted: December 9th, 2014

[by Pascal Depuhl] Video is to stills, what digital was to film. When digital was just getting started, I heard many photographers say: “I don’t need to learn another technology and besides, that digital thing is never gonna take off.” A few years later, I found myself saying the same thing about video in 2009. [...]

What’s Next in Video?

Posted: December 8th, 2014

[by Gail Mooney] The digital revolution continues to change our media landscape. We have moved way beyond just getting a video to play online. As a culture we want to receive and share content on demand, wherever we are. Mobile devices are rapidly becoming our primary tools for communicating. What does this mean for still [...]

Screwing Up Sucks.

Posted: November 4th, 2014

[by Todd Joyce] Despite the best planning, bad things can still happen.   All you can do is learn from it and make sure it doesn’t happen again. We’ve been doing a lot of video recently and with the added equipment and run time, there are more things that can go wrong in a recording [...]

Thoughts on Still & Motion Photography

Posted: October 22nd, 2013

A brief Q&A with Chase Jarvis ASMP: What roles do you see still photographers playing as more and more “still” clients request both still and motion from the same shoot? CJ: The craft has always required adapting to the available tools. We saw this happen more than a dozen years ago with the move to [...]

Shifting Gears between Stills & Motion

Posted: October 15th, 2013

[by Brian Storm] I started as a documentary still photographer and got bit by that bug that most people do when they see a still picture that moves them. But, I’ve found great limitations with still pictures. For me, it’s just not a complete storytelling vehicle; it’s rare to make single picture that tells the [...]

What’s the Future of Still Photography?

Posted: October 8th, 2013

[by Gail Mooney] I wasn’t prepared for the response that I received recently when I re-posted a blog post, “How Motion is Changing the Future of Photography.” I had written it back in February of 2013, and it barely got noticed.  Perhaps my timing was bad the first time around.  But when I posted it [...]

Prepping for Post

Posted: August 22nd, 2013

[by Abba Shapiro] Once you have your footage recorded, it is time to edit.  Usually there are three scenarios: You edit everything yourself. You hand off all your materials to a professional editor and let them cut your show. You do a rough cut of your show and hand that rough cut off to a [...]

The Power of a Designed Storyline in a Frame!

Posted: August 21st, 2013

[by Eran Stern] “A good film originates from a great still frame.” My first year students start their studies based on this statement. It’s even more meaningful to those who make their first steps in the field of Video and Motion Design. When we wish to tell a story using visual images it’s important to [...]

ASMP in Motion

Posted: April 15th, 2013

[by Eugene Mopsik] For the third consecutive year ASMP/ASMP Motion has participated in the National Association of Broadcasters (NAB) annual trade show in Las Vegas.  Over 100,000 attendees with acres of exhibits!   We have a booth primarily showcasing the advantages of ASMP Motion – our Motion specialty group -  and we provide educational programing on [...]

Negative Lighting with the Lenskirt

Posted: August 23rd, 2012

[by Richard Harrington] I just came across a new piece of gear that’s specifically designed to remove light, and I love it.  The Lenskirt is essentially a portable lighting hood designed for when you need to shoot through glass, but don’t want reflections. This makes it the ideal tool for shooting time-lapse or video from [...]

My Favorite Lighting Gear

Posted: August 21st, 2012

[by Charles Gupton] From my early days as a photographer, I’ve always been far more captivated by lights and lighting than I have with cameras. Although I continue to shoot stills, as a result of shooting more motion projects I need equipment that will serve both areas well. I shoot on location in a lot [...]

Make It Your Own

Posted: June 22nd, 2012

[by Judy Herrmann] One of the biggest challenges I faced as an emerging still photographer was finding my own voice as a visual communicator.   I would look at the work of established professionals and become so lost in my admiration for their vision that I couldn’t find my own. Eventually, I gained enough confidence to [...]

Video Editing. How Hard Could It Be?

Posted: June 21st, 2012

[by Barry Schwartz] OK, not a good question, with more than one answer.  I’ve looked at a lot of videos in recent years done by still photographers.  Early efforts can show a couple of classic problems. Falling in love with a picture.  With still images, no one is forcing the viewer to look at it, [...]

Story First. Story Last.

Posted: June 20th, 2012

[by Charles Gupton] If, like me, you have made or are in the process of making a transition to shooting more video as another communications tool in your repertoire, it’s probably because of the relatively inexpensive costs to enter the field as well as the accessibility to editing and other software that simply didn’t exist [...]

Video is Not a Market

Posted: June 19th, 2012

[by Gail Mooney] I talk to a lot of photographers who seem to be confused right now.  The ones who are just starting out are wondering if this career will sustain them and the ones who have been in business for a long time are wondering if they have to learn everything (video) all over [...]

Frame Grabs – Don’t Leave Money on the Table

Posted: March 16th, 2012

[by Gail Mooney] When shooting video footage for a client, make sure you include in your SOW (statement of work) that no image licensing rights are granted for frame grabs pulled out of the footage.  Otherwise, you’ll leave money on the table and eliminate the need for your client to hire you to shoot still [...]

Collaboration is Key in Video

Posted: January 25th, 2012

[by Gail Mooney] “Collaborate”.  That is my mantra and the one piece of advice I give to any still photographer who is thinking of getting into video.  Many photographers are overwhelmed at the prospect of having to learn new skills, like how to capture good audio and how to edit.  I tell them, even if [...]

Video is no Longer a Market Genre

Posted: October 19th, 2011

[by Gail Mooney] When I started giving seminars about video for ASMP a few years back, video was a separate genre of “photography.” In fact, most didn’t even consider it a genre of photography at all, but rather a totally different skill set and craft. Fast forward three years and video has infiltrated just about [...]

Your Favorite Bookmarks…

Posted: August 18th, 2011

[by Judy Herrmann] This week, we are focusing on our contributors’ favorite bookmarks.  The places we go when we’re looking for information, inspiration, insights, training, time-saving tools and more; the bookmarks we find more valuable than the millions of other potential bookmarks that populate cyberspace.  And there are millions. Now that the vast majority of [...]

Post-Production for Video

Posted: July 27th, 2011

[by Gail Mooney] The post-production process for video is far different than it is for still photography. Most people think of post-production in video as “editing” and that’s certainly true to some extent, but the word “editing” in video production is far different than what that word means for still photography. Editing is not just [...]

Take a Big Bite!

Posted: July 21st, 2011

[by Judy Herrmann] For the past 9 months, I’ve been hard at work bringing an idea to life.   For years, I’ve relied on a handful of trusted friends and colleagues to help me stay on top of books, blogs, articles, and other great resources that would keep me ahead of the curve.  Then, it hit [...]

Pricing Video

Posted: May 12th, 2011

[by Gail Mooney] I get asked this question all the time “How do I price video”.  First of all I need to state that I do not position myself as a DP or Camera Operator.  I want to take the lead on a project and handle the entire video production.  So when I talk about [...]

Learning How to Price Video

Posted: May 11th, 2011

[by Judy Herrmann] Late last year, after creating some personal video projects, my partner, Mike Starke, and I started exploring the realities of producing video for clients. Over the years, we’ve learned the hard way to perform in-depth research before committing funds to any diversification scheme so  we started the process by doing a series [...]

Pricing Video: When Estimating, Don’t Forget Client Reviews and Output

Posted: May 10th, 2011

[by Jay Kinghorn] When estimating an upcoming video or multimedia job, it’s easy to neglect estimating the time necessary for client reviews and encoding your video files for output. These two areas alone can quickly eat through your profit margins . Here are a few tips to make sure you’re accurately estimating these aspects of [...]

Estimating Video

Posted: May 9th, 2011

[by Gail Mooney] First let me say that I position myself as a producer and that I estimate on the entire video production. I do not hire myself out as a Director or Director of Photography or as a Camera Operator. Many times I may also direct and shoot a project but when a client [...]

DSLR Video Quick Tip

Posted: February 28th, 2011

[by Gail Mooney] When shooting video in the field with a DSLR camera here’s a tip that will help manage your footage.  Create a disk image (DMG file) of your card and back it up to several places.  It will keep all files in the DCIM folders which is essential when using the Final Cut [...]

Quick Tip – Edit With a Story in Mind

Posted: February 17th, 2011

[by Gail Mooney] If there is one big bit of advice I would give people in regards to video editing, it would be to always keep the “story” in mind.  Make sure every cut you make drives the story.  Every clip that stays and goes is to further the story line. Think of the highs [...]

Maintaining, Motion and Marketing

Posted: January 21st, 2011

[by Carolyn Potts] Both videographers and photographers are now actively pitching their clients on their new DSLR-HD capabilities. They’re sending out marketing messages inviting their clients to see them as a “one-stop shopping” solution when it comes to digital content. But how do you take on a video project when you’re not an experienced video [...]


Posted: January 20th, 2011

[by Judy Herrmann] The word Genericide has been used by the legal community to refer to a brand that’s become synonymous with its product or function. Think Kleenex™, Bandaid™ or Xerox™. Today, I’m proposing a new definition: companies that kill themselves by using or producing generic visual communications. I’ve been speaking about this concept for [...]

Biggest Mistakes Made Shooting Video with DLSR’s

Posted: January 19th, 2011

[by Gail Mooney] I’ve been working quite a bit lately with both the Canon 5D Mark II and the Canon 7D, shooting video. I’ve been shooting video with traditional video cameras for the last 11 years so I wasn’t in the dark as to how to shoot motion. But I’m not ashamed to say that [...]

Thinking Video? Make a plan

Posted: January 17th, 2011

[by Jay Kinghorn] If you’re thinking about adding video to the services you offer clients, be sure to give the subject some deep thought before jumping in with both feet. Here are three concepts you may want to think through before you start marketing your video services. How are you different? There are thousands of talented [...]

Video Quick Tip

Posted: December 10th, 2010

[by Thomas Werner] When working with video internationally be aware of the changing standards from country to country. We work with NTSC in America, other countries work in PAL and other standards. Look into the methods, costs, and quality of transferring video from one version to another before working abroad. Thomas Werner; Educator, Lecturer, Curator. [...]

Quick Tip for Better Video

Posted: July 21st, 2010

[by Gail Mooney] Audio is everything with video.  When shooting with a hybrid camera like the Canon 5D Mark II, never use the camera mic to capture your audio.  Always use an external mic and either use with a pre-amp like a Beachtek or JuicedLink or capture the audio independently with a high quality digital [...]

Still Photographers as Amateur Videographers

Posted: July 15th, 2010

[by Gail Mooney] These days many still photographers are frustrated when their clients decide to take their own pictures or get photos from amateurs who take photos that are good enough. And sometimes “good enough” is not only good enough – it’s pretty good because technology has enabled just about anyone to take a reasonably [...]

Copyright and Video

Posted: May 10th, 2010

[by Gail Mooney] As still photographers move and expand into video because of the convergence of their tools, they often ask me about copyright, licensing and usage and how to apply that to video. Essentially they are trying to apply a licensing business model from their still photography and sometimes that doesn’t work in video [...]


Posted: March 23rd, 2010

[by Gail Mooney] I talk to a lot of photographers these days when giving seminars on video. One thing I’ve been hearing a lot lately is that many photographers are collaborating with other creatives to expand their businesses and offer their clients more services. Certainly one area still photographers are collaborating is in video production. [...]

Learn to Edit

Posted: March 18th, 2010

[by Gail Mooney] Even if you hire a professional editor to bring polish to your video. Editing your own material makes you a better shooter. You quickly realize what you should have shot.

Video Quick Tip

Posted: February 15th, 2010

[by Gail Mooney] Watch TV commercials with the sound off. You’ll quickly see how the footage was cut together in the editing room.

Defining Yourself By Your Vision – Not The Camera

Posted: February 10th, 2010

[by Gail Mooney] I’ve been giving quite a few presentations lately for ASMP – “Should I Be Thinking About Video”.  One thing I’m finding is that there are always a couple of people in the audience who think that buying a DSLR hybrid camera will get them in the business of video production.  Part of [...]

The Business of Video Production

Posted: February 5th, 2010

[by Gail Mooney] The “business” of video production encompasses a lot of things – one being good paperwork.  From the initial estimate on a job, through the final invoice along with obtaining the necessary releases – good paperwork is essential for a profitable business. I keep a database of past SOWs (Statement of Work) to [...]

New ASMP Resource for Video

Posted: February 4th, 2010

[by Susan Carr] ASMP has a new online resource designed for the still photographer who is moving into motion.  Gail Mooney is chair of the newly formed Motion/Video Committee and she embraced this role with the same gusto she uses in her own work. Gail interviewed fourteen members who have successfully incorporated video into their [...]

Digital Video: Lessons Learned

Posted: February 3rd, 2010

[by Judy Herrmann] A couple of weeks ago, my partner, Mike Starke, and I finished our very first digital video project.  We made our deadline with about 15 minutes to spare and only pulled one all-nighter; two facts I take inordinate pride in.  In the process we discovered a lot that we’ll do differently the [...]

Are You Thinking About a Video Camera Purchase?

Posted: December 11th, 2009

[by Gail Mooney] Before you decide on which video camera to buy, work backwards and make sure your editing software and platform will be compatible.  Check out these compatibility charts from Adobe and Apple.

I want my ASMP Video….

Posted: October 20th, 2009

For as long as I have been on the ASMP board, first as Education chair and now as President, I have heard from members and chapter presidents that we need to know more about video / motion, that we should use video for our education programming and that video should be utilized on our ASMP website. [...]