Archive for Multimedia and Video

Why the Middle Class Matters

Posted: July 6th, 2016

[by Jan Klier] Cross-posting from LinkedIn. These days there is a lot of talk about the state of the middle class in the world. As a matter of fact, the middle class does not only matter politically, but also within the economic bounds of a specific industry, such as the photography industry. Most photographers entering the [...]

Advertiser Pledge Sets Example of Accountability in the Fight Against Piracy

Posted: June 30th, 2016

With the recent establishment of our partnership with George Mason University’s Center for the Protection of Intellectual Property (CPIP), ASMP will begin to include cross-postings in Strictly Business about  political, economic, and social trends related to a broad range of infringement issues being addressed by CPIP and its contributors. Cross-posted from the Mister Copyright blog. It should come as no [...]

Establishing A Unique Brand

Posted: May 31st, 2016

[by Chris Winton-Stahle] It’s often the case that finding yourself as an artist is difficult with all the distracting noise out there in the business. It is a difficult thing to look within, find that inner clarity, listen to that voice within and THEN build a strong brand-name around that vision. But, as artists, this [...]

The Struggle With Modern Day Usage

Posted: April 18th, 2016

[by Jenna Close] The single largest conflict with my client-direct jobs is limited licensing. Prior to the internet, promotional materials required a lengthy process of design and printing. Changes to existing materials happened neither quickly nor often, thus it was easy for clients and photographers both to keep track of image usage. These days change happens [...]

From Contact Form to Contract

Posted: April 8th, 2016

[by Pascal Depuhl] Before I ever speak to a potential client… … I usually get an email that reads: “A lead has been assigned to you”. It’s my Customer Relationship Management system’s way of letting me know someone just clicked the button on the contact form of my website. By this time, that prospective client has [...]

The Art of Self-Promotion

Posted: March 31st, 2016

[by Chris Winton-Stahle] Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do [...]

Cut It Short: An Editing Primer

Posted: February 18th, 2016

[by Pascal Depuhl] Shakespeare must have been thinking about video editing when he penned the words “Brevity is the soul of wit“. There’s a reason it’s called the “cutting room floor”. When you’re editing, you’re trimming individual clips, cutting out whole scenes, shortening; and although it seems counterintuitive, the shorter the piece, the longer it’s going [...]

Hunting, Fishing, and Drilling

Posted: February 17th, 2016

These are three things a traveler expects to find in the northern parts of Pennsylvania these days. But I also relate them to the capture and editing of moving pictures. Most of my storytelling experience comes from photojournalism. Of course, I’ve worked with writers while photographing stories, but my best work is shot while alone. [...]

Everyone Needs to Edit

Posted: February 17th, 2016

[by Jenna Close] The first video I ever shot went pretty well, or so I thought, until I got into the editing room. Luckily for me it was a personal project. I had shot what felt like a huge amount of footage, including all the necessary wide, medium and close-up shots.  I had what I thought [...]

Friends in Motion

Posted: September 23rd, 2015

[by Todd Joyce] Tony and Joe are two of my best friends.   They get me and I get them.   We’re also working together in motion to further our abilities and businesses.   We’ve done many paying jobs together and spent hundreds of hours testing and creating pieces to help build our reel. First of all, we [...]

Sequencing Your Story

Posted: August 28th, 2015

[by Rob Rosenthal] I’m a radio producer. Every story we tell is a “motion story.” There are no stills. While there is no single “silver bullet” for producing captivating motion stories, there are a few things that are essential. First, a sequence of events. Indeed, that’s the essence of narrative. This happened, then this happened, [...]

The Philosophy Behind Riveting Story Telling

Posted: August 27th, 2015

[by Pascal Depuhl] Story trumps everything Story is the most important part of any video. Great story trumps great visuals, amazing audio or an intricate edit every time. As a photographer, you’ve been a visual storyteller for as long as you’ve captured still images so I’m not gonna waste your time on how to craft [...]

Process, Theory and Other Things

Posted: August 26th, 2015

[by John Welsh] Perspective. Observation. Clarity. These words help me find vision. And vision is something we need in order to differentiate ourselves within the horde that’s creating images. But I believe these words are also a component and fundamental layer in storytelling. So, what if we took the Big Bang Theory and applied it [...]

“If You Want a Happy Ending…

Posted: August 25th, 2015

[by Gail Mooney] “…it depends on where you stop the story.” ~Orson Welles The story is everything, and as the director and/or the DP (Director of Photography), I must have a clear idea and commitment to the story that I want to tell. If don’t, I’ll confuse or lose my audience. When I set out [...]

Starting With The “Why” Of The Story

Posted: August 24th, 2015

[by Charles Gupton] Taking the plunge from being a still photographer for 30+ years to creating motion projects was a huge one for me. As I started out, I thought the greatest obstacles were going to be learning the technical aspects of editing and audio or the learning curve related to purchasing and understanding how [...]

How do You Sound? Tips for Better Audio When Using a DSLR

Posted: June 19th, 2015

[by Gail Mooney] Perhaps, one of the most daunting components of video production for still photographers is capturing good audio. Audio is everything. If your audience can’t hear or understand the dialog in your video, they’ll walk away. If I have the budget, I will hire a sound person. Check out these videos to hear [...]

An Interview with Sound Designer Mark Edward Lewis

Posted: June 18th, 2015

For over 25 years, Mark Edward Lewis has worked on writing and producing musical scores, re-recording mixing, developing sound design, editing, writing and directing. Mark is currently serving as an instructor on the MZed Sound Advice Tour with Frank Serafine. He took a well-deserved break from his busy teaching and production schedule to answer our [...]

A Musical Note

Posted: June 17th, 2015

[by Rich Beckman] Photographers experience many challenges when transitioning to video, but the most difficult is usually when we are faced with gathering great storytelling audio to accompany our stunning imagery. For many projects, audio consists of interviews and then everything else. Everything else can be a variety of things depending on the story, the [...]

Sound or Picture? Which is More Important to Video?

Posted: June 16th, 2015

[by Bob Sacha] When I was transitioning to video from still photography, there were a lot of things that I already knew that helped smooth the move. Then there were a few big things I had to learn to complete the change. First was the importance of good sound. Sound can help set a mood, give [...]

Listen To This

Posted: June 15th, 2015

[by Pascal Depuhl] Listen to this. So I’m out in the park shooting stills for Mars. A plane flies overhead and the creative director shouts: “CUT! Wait for sound!” But I’m shooting stills, so I don’t care. We had a good laugh about this but I realized – if I ever get into video – [...]

Expanding Horizons

Posted: September 22nd, 2014

[by Jenna Close] This is the year that I started offering video services as part of my photography business. It began with curiosity; a lot of my clients were asking for video and I wanted to see if it was something I would enjoy. I started by shooting a couple of 2-3 minute, corporate style [...]

How Motion is Changing Photography

Posted: October 16th, 2013

[by Whitney Shefte] As visual journalists, it’s our job to tell stories about a world that moves. It only makes sense that video should be regarded as a powerful tool for capturing the full spectrum of life. Photography will never be replaced as a commanding medium. But as more people consume stories on digital platforms, [...]

Camera Movement

Posted: August 20th, 2013

[by Jem Schofield] Cinematography is comprised of three disciplines. Lighting, composition & camera movement. While lighting and composition aren’t unique to the craft of cinematography (photography, of course, uses both of these), camera movement is. It’s that movement that helps create certain moods in a scene (in both scripted and documentary works), and that makes cinematography [...]

No Validation Necessary

Posted: October 31st, 2011

[by Gail Mooney] I recently had the honor of having one of my still images on display in the Senate Rotunda in Washington DC.  It was one of eleven photographs in the Copyright Alliance exhibit,  “Recording Our History: Faces Behind the Camera“. It was this portrait of blues drummer Sam Carr that I shot in [...]

My Favorite Bookmarks and Why

Posted: August 15th, 2011

[by Richard Harrington] Clientcopia – This site lets me know that everyone has crazy clients. Good for a laugh and a pick me up. Basecamp HQ – I use this online project management tool for both my companies.  This keeps me organized and ensures open communication with my clients. Apple Trailers – [...]

Take a Look!

Posted: October 12th, 2010

by Jorge Parra Allow this 100 plus pages, from Creative Lab @ Google, to load both images and videos, and take the time to explore them, to find out how the world and all the rules are changing. This is just heart-stopping and life-changing. Go HERE!

My Number One Reading Recommendation

Posted: July 1st, 2010

[by Gail Mooney] #1  Reading recommendation: From Still to Motion by Richard Harrington – Peachpit Press Harrington has written 27 books on everything from Photoshop tips to Final Cut Pro and other software applications.  In his current book “From Still to Motion” he documents a field case study creating a video with the hybrid camera [...]

Using Video to Promote Photography

Posted: June 7th, 2010

[by Gail Mooney] Video is the hot topic these days. You’d think it was a new thing. But there’s nothing new about video – it’s been around almost as long as TV. What is new is that broadband has made online video viewing integral to the Internet experience. In the last year alone we’ve seen [...]

Factors in Pricing Multimedia Projects

Posted: February 2nd, 2010

[by Paula Lerner] Pricing a multimedia project is not unlike pricing a still photography shoot:  usage is the key factor.  As a parallel example for a stills only assignment, I would price a shoot for photo usage in a hospital brochure or a university view book quite differently than I would price a print ad [...]

Why Multimedia Is the Future of Photography

Posted: February 1st, 2010

[by Jay Kinghorn] As the mobile phone begins to replace the television and personal computer as the primary screen for interfacing with the Internet, and print continues to decline in popularity, this shift will impact the way photographers create photographs. While a two-page magazine spread can contain a rich array of subtle tones and fine [...]

Think Different

Posted: January 21st, 2010

[by Thomas Werner] Think of video as more than documentary or an interview; think about how you can use video to create physical and emotional space, architecture, think of ways to immerse people, control their experience. Begin to use video in more ways than just a moving version of your still imagery. Get one step [...]

Continued Convergence

Posted: January 11th, 2010

[by Gail Mooney] My thoughts on the future – in a word convergence.  I see continued convergence with the tools we use as visual communicators – still cameras and video cameras becoming one and the same.  And with that, the convergence of the two industries – still photography becoming part of larger production companies that [...]

Time Saving Tips For Shooting and Editing Video

Posted: November 17th, 2009

[by Gail Mooney] The Shoot Have a plan – When I first started learning video at the Platypus Workshop, we weren’t even allowed near the camera until we could articulate our “commitment” or our story in a concise, one paragraph statement. Make a shot list if appropriate – If you go into a shoot with [...]

Video Editing Tips

Posted: October 1st, 2009

[by Gail Mooney] Be organized – gather and import all your assets (video, audio, stills, logos and other graphics) into editing system before you start the actual edit. Make transcripts of the interviews.  I like exacting paper transcripts with all the “ums” and “you knows” included.  That way if I’m looking at the paper transcript [...]

Still Only Still?

Posted: September 18th, 2009

[By Leslie Burns-Dell'Acqua] Do you shoot motion or have you already decided to define yourself only as a still photographer? If you aren’t doing motion, why aren’t you? Self-defining as still only, without even trying on the new medium, seems like stifling your creativity. It’s a new world and the technological barriers are dropping. You [...]

What Camera Should I Buy?

Posted: September 17th, 2009

[By Gail Mooney] If I had a dollar for everytime someone asked me what camera they should buy – I could retire.  These days I get a lot of “what video camera should I buy?”  That question is almost impossible to answer without more information.  So I usually reply with my own onslaught of questions [...]


Posted: September 16th, 2009

[By Sean Kernan] When I was 23 I did a film script for Dylan Thomas’ A Child’s Christmas in Wales. It was easy. I just sat down with the words, and watched the visuals that unreeled in my mind. Then I wrote them down. (Getting it produced was another matter, and ultimately I did not, [...]

The Problem with Hybrids and the New Business Model

Posted: September 15th, 2009

[By Gail Mooney] I can’t tell you how many phone calls I have received in the last month from photographers complaining that their clients are asking if they shoot video and their frustration in having to say “no.” A sign of the times as the demand for video increases. But what’s most disturbing to me [...]

In Multimedia, Audio Comes Before Pictures

Posted: September 14th, 2009

[by Paula Lerner] One thing that many still photographers may not realize when creating a narrative audio slide show is that the audio comes before the pictures.  I recently had the opportunity to spend time with friends and colleagues at the annual meeting of Aurora Photos, my agency, where I had many interesting conversations about [...]

Vertical TV Sets

Posted: August 6th, 2009

Have you ever seen a vertical TV?  I haven’t, but I wonder with the hybrid cameras that look like still cameras and shoot video, will we all be turning our TV’s on end? The point is that just because the camera shoots video, doesn’t mean the operator will be thinking like a video shooter.  As [...]

Multimedia Made (Relatively) Easy

Posted: August 4th, 2009

If you’re looking for a way to produce a simple audio slide show (stills combined with either music or an ambient sound/interview track) that is fairly straightforward and does not require extensive training, look into a program called SoundSlides.  Labeling itself as “Ridiculously Simple Storytelling,” it is just that.  I have been producing multimedia for [...]

Using Headphones

Posted: July 29th, 2009

When shooting video where the audio is also important – always wear headphones.  The camera meters might indicate that you are getting sound (visually) but it might not be good clean sound.  Headphones are important.

Video Quick Tip on a Budget

Posted: July 6th, 2009

[div hVlog style="text-align: center"][vPIP class="hVlogTarget" type="video/x-mov" onclick="vPIPPlay(this, 'width=540, height=304, name=DiningDolly', '', ''); return false;"][/div] Overusing the zoom feature of a video camera is the sign of an amateur.  But there are times when you want to make a camera move.  If I’m in a location where I can put my hands on a wheel chair, [...]


Posted: June 12th, 2009

Whether you’re doing a multimedia piece or a video you will no doubt be doing interviews.  So this entry will provide you with some tips for getting better interviews. Number one rule of course is that your audio capture must be good.  Make sure your microphone is no more than a foot from your subject.  [...]

Prepping Images for Multimedia and Video

Posted: June 11th, 2009

I am often asked the question about the best way to prep still images for a “motion” project. Like anything else there are differences in opinion as to color space, size and type of file. With that said – here is how I prep my still photos in Photoshop. 1. Size images between 2100 and [...]

Audio is Everything in Video

Posted: June 10th, 2009

The biggest surprise (not that it should be) when still photographers start to shoot in a video format is how important audio is.  I can’t stress this enough.  Your audience can tolerate a poor visual – but never bad audio.  If they can’t hear and understand what someone is saying – they turn it off. [...]

Using the Right Tool For the Job

Posted: June 9th, 2009

We are visual communicators.  We should choose the right “tool” for what it is we are trying to communicate. With the new hybrid cameras from Canon and Nikon on the market, still photographers tend to gravitate to them because they are seemingly fit into their comfort level.  Essentially, still cameras that shoot video. Indie filmmakers [...]

This Week Gail Mooney Shares Her Insights on Expanding Into Video

Posted: June 8th, 2009

Video is a medium ideal for collaboration. There’s a lot of talk these days about partnerships and collaboration. Basically building teams to better serve your client and your business.  Video production has historically been a collaborative effort because of the many facets of the craft – pre-production, shooting, sound, post production (editing) output etc. With [...]

It’s The Idea

Posted: May 14th, 2009

I’m often asked by people “What kind of video camera should I buy?” I must confess that question drives me crazy. It’s kind of like someone asking me what kind of car they should buy. But at least with cars – the end result is pretty much the same – you need something to get [...]

Thinking in Motion

Posted: May 6th, 2009

I still have a foot in both the video and still worlds. But it’s tough to be able to shoot both formats on the same job – or that is to go back and forth trying to get both covered.  Ultimately you always feel like something is being compromised. But the most important point to [...]

ASMP Seminar on Multimedia and Video

Posted: April 21st, 2009

I forgot to add this to Judy’s post yesterday. Gail Mooney and Paula Lerner are presenting a seminar on Multimedia and Video in Seattle this Saturday. Go here for the details. More of these presentations will be traveling in the Fall, so check in with ASMP to see when and where.

Who Are You?

Posted: April 20th, 2009

A few months ago, I had a great conversation with ASMP NY member, Gail Mooney. Gail is a still photographer who began working with motion imagery about 20 years ago, first with film and then with digital video. When I asked Gail about this transition, she said something to the effect of “Well, I wasn’t [...]