Archive for Social Media

Something Old, Something New, Something Borrowed, Something Blue …

Posted: September 25th, 2014

[by Pascal Depuhl] OK. So it’s not borrowed (and no, I don’t shoot weddings), but I want to write about something new, that I’ve been using for almost a decade now: LinkedIn. Lately I’ve been surprised at the effectiveness of this network, that Rosh Sillars calls “the Facebook for professionals”. LinkedIn is the social network of business. [...]

My Go-To Social Media Resources

Posted: March 6th, 2014

[by Rosh Sillars] How do the experts keep up-to-date on all the changes in social media and digital marketing? It seems like the industry changes on a weekly basis.  Below is a list of blogs and podcasts I depend on to keep me in the know: Twist Image Blog and Podcast: Mitch Joel makes me think. [...]

Pick Social Media Platforms that Fit Your Style and Goals

Posted: March 5th, 2014

[by Gail Mooney] It’s a noisy world out there.  Lots of folks are talking…..everywhere.  So, what’s the best way to be heard?  Like any other form of communication you should first determine who you want to reach and what you want to say. Social media platforms can be used strategically for business or for personal [...]

How to master social media: Read a book

Posted: March 4th, 2014

[by Pascal Depuhl] Bet you’re thinking: ‘In the ever changing landscape of Social Media, why would anyone want to read a book about it? Don’t those become outdated, before they’re even printed?” Absolutely. However, I for one, will use Gary Vaynerchuck’s “Jab, Jab, Jab, right hook” as my fightclub manual for social media marketing in [...]

Follow the #content

Posted: March 3rd, 2014

[by Colleen Wainwright] Chalk it up to burnout, complacency, or lessons learned, but in today’s mature networked-media landscape, I find my time is better spent creating and sharing exceptional content than in seeking out the newest—and, most likely, transient—methods for pushing it out there. So most of my research time is spent reading content that’s [...]

It’s Personal

Posted: January 17th, 2014

Editor’s note: I was a young photographer just starting to break into advertising work when I first met Kat Dalager.  She had recently left the Martin Agency and agreed to spend a day teaching me, my partner and our studio manager how the world of high-end advertising really worked.  From estimates and pricing to producing [...]

Guidelines Over Rules

Posted: January 16th, 2014

[by Colleen Wainwright] The pace of change in new media has so accelerated since I launched my own blog (in 2004! by candlelight! and steam-power!), I’m loathe to put forth any hard-and-fast rules of “netiquette”. However, I have developed some loose guidelines that work well for me, eliminating some of the anxiety inherent in deciding [...]

Finding Balance

Posted: January 15th, 2014

[by Charles Gupton] When I started my dive into social media, finding the balance of business to personal was the most difficult part of the process. Although I don’t hit the mark perfectly every time, I’m becoming more comfortable with the direction I’ve taken. As you’ve probably heard countless times, people don’t do business with [...]

Leave the Metrics at Home

Posted: November 13th, 2013

[by Luke Copping] I’m on vacation right now, and one of the promises I made myself was that I wasn’t going to give one single moment of time over to checking my social media or blog metrics while I was traveling and visiting family. SEO and Social media continue to become bigger and bigger buzzwords [...]

Practicing Safe Social Media

Posted: October 29th, 2013

[by Irene Owsley] The title was catchy, but the panelists were even more of a come-on.  Peter Krogh‘s panel at Photo Plus Expo included  a diverse and insightful group of speakers who came at the subject from every angle:  Richard Kelly, former ASMP President and enthusiastic adaptor of SM; Anna Dickson, art buyer/Photography Director for [...]

Thoughts on Social Media

Posted: October 23rd, 2013

[Anna Dickson] The landscape of how people access content is rapidly changing. When social networks launched, the main goal of a profile seemed to be updating the world on what you are doing at that moment– this has evolved into platform for users to share more. They’re sharing their beliefs, thoughts and interests through links [...]

Social Media Terms of Service: Photographers Beware!

Posted: October 14th, 2013

[by Ross Buntrock] In the last nine years social-media sites like Instagram, Twitter, and Facebook have gone from being sites of niche interest to online behemoths with hundreds of millions of active users. In fact, Instagram just celebrated its third anniversary on October 6, now claiming over 150 million active monthly users. The site is [...]

Platforms and Channels

Posted: October 10th, 2013

[by Peter Krogh] As you think about the use of social media to promote your business, it’s helpful to make a distinction between Platforms and Channels. Platforms are foundational. You build upon them, using the tools they offer to implement your communication strategy. A Channel is a means of communication. You need to be much [...]

Want to Gain More Followers? Leverage The Golden Rule of Social Media!

Posted: September 27th, 2013

[by Shauna Haider] The face of social media has shifted dramatically over the last few years. In the early days, we mostly used both Facebook and Twitter to stay in contact with friends. But now, they’re indispensable for connecting with industry insiders and drawing in potential clients. Engaging on social media is an absolute necessity [...]

Social Media Strategies for the Shy Photographer

Posted: September 26th, 2013

[by Carolyn Potts] Many photographers don’t feel comfortable promoting themselves or posting their imagery (e.g., copyright violation concerns) on social media. And some just don’t  have the time and/or resources to “post info that’s useful to others” which is the other good strategy of social media marketing. You have to have a certain kind of [...]

Why Facebook Doesn’t Care

Posted: September 25th, 2013

[by Thomas Werner] It is difficult to write about social media without addressing the recent changes in Facebook’s terms and conditions. Changes that are a reflection of the value and function of photography and time based media, not only in social media, but in society in general. The implication in terms of our ability to [...]

Welcome to the New Media, Just Like the Old New Media

Posted: September 24th, 2013

[by Colleen Wainwright] A few things have changed across the media landscape since 2008, when I started giving talks on selling yourself online using blogs and social media. Mostly, though, they’ve just become more so. Online spaces are more crowded, with more people—and institutions, and businesses, and causes—vying for the same attention. And there are [...]

It Isn’t Me, It’s You

Posted: June 28th, 2013

[by Luke Copping] It has been said over and over again – the operative word in social media is SOCIAL But people still don’t seem to pick up on this idea, especially when conversations about business, marketing, and social media overlap. It seems that the first impulse is to start searching out tips and tricks, [...]

Social Media Everywhere… Where Do You Even Start?

Posted: June 27th, 2013

[By Kimberly Blom-Roemer] Everyone says you need to include social media…but where do you start? Which ones do you utilize? How often should you post? WHAT do you post? All good questions… and, no easy answers. Where to start? First, I would recommend researching other photographers inside and outside your market. What do they do? [...]

Stick to Your Core

Posted: June 26th, 2013

[by Rosh Sillars] Let’s say you have a little time on your hands. So, you look into a few new social media platforms. You test them out, look for interesting people to follow, and play with the functionality of the new site. It doesn’t take long to realize you have multiple accounts, each with its [...]

Keep Up To Date and In Front Of Clients

Posted: June 25th, 2013

[by Jim Cavanaugh] I have been deeply involved in social media for about three years. I use social media for two primary reasons. The first is a mix of personal and professional. I use it to keep connected to hundreds of people I have met through my association with ASMP. Not only do I see [...]

Social Media for Photographers

Posted: June 24th, 2013

Join us online this Wednesday for some candid insights into using Social Media to grow your business! Wednesday, June 26 10:00 – 11:00 am pacific / 1:00 – 2:00 pm eastern Register today! Frederick Van Johnson, host of This Week in Photo (TWiP) and founder of MediaBytes, is a self-proclaimed “nerd who loves photography, marketing [...]

Social Media: Trend or Necessity In Your Business Marketing?

Posted: January 9th, 2013

[by Heather Lefort] When it comes to trends in marketing it is hard to tell what is trending and what will become a part of a solid foundation in your marketing. 2013 will bring many changes to the ways commercial artists get their messages across to the correct people. I am highly recommending to clients [...]

Alchemy, Synergy, and Body Language

Posted: November 6th, 2012

[by Carolyn Potts] After a couple of days of reviewing portfolios at PhotoPlus Expo, what I’m thinking a lot about right now is alchemy and synergy. As defined by Websters: alchemy is an inexplicable or mysterious transmuting. In-person networking events mix up the molecules of your business plans. Things change. There’s is something quite magical [...]

What’s the Point of Photo Sharing?

Posted: July 27th, 2012

[by Judy Herrmann] For most professional photographers, photo-sharing sites are all about building an audience around your work.  This usually involves a significant investment of time and energy so it’s important to make sure that you get a valuable return for your efforts.  Understanding whom you want to attract, where they hang out and what [...]

I Instagram, I Tumble, Therefore I am a Professional Photographer

Posted: July 26th, 2012

[by Richard Kelly] I make pictures. I see the world with a sense of curiosity, I discover, I taste, I sample, I see. I can share these discoveries, tastes, samples and sights with friends and followers who have “agreed” to share these common experiences. This social engagement through visual images and motion has never happened [...]

Is Instagram for Real Photographers?

Posted: July 25th, 2012

[by Rosh Sillars] I love Instagram. There, I said it and I’m not ashamed.  Instagram is a smart phone application people use to have fun with their photographs and to see interesting images from around the world.  I like Instagram not for the crazy filters, but for the pure joy of photography.  Photographing the world [...]

A Picture’s Worth

Posted: July 24th, 2012

[by Colleen Wainwright] Social photo-sharing sites look an awful lot like variations on the traditional portfolio. But if you view services like Instagram, Flickr, or Pinterest as places to push out content that pulls in business, your efforts are almost guaranteed to fail. First, because pushing in general doesn’t work in an attention-based, “pull” economy; [...]

The Moving Picture Platform

Posted: July 23rd, 2012

[by Gail Mooney] I love Vimeo.  It’s rare that I feel that way about things that I have purchased, let alone something that I can access and utilize for free. I joined Vimeo three years ago.  I had gotten a YouTube account 3 years before that. These days, I use Vimeo much more than  I [...]

Amplify Your Social Media with HootSuite

Posted: March 30th, 2012

[by Richard Harrington] These days you’ll hear a lot about the “miracles” of social media.  My take is that this is simply a new name for a practice that’s existed since the start of the Internet. I remember being in college and belonging to online bulletin boards and groups about some of my favorite hobbies [...]

Biography Videos

Posted: March 29th, 2012

[by Rosh Sillars] A biography video is a great resource for prospects and to share in the social media. A biography video should be less than a minute long and should contain more than your portfolio.  Make sure you create a personality clip in which you describe your work, experiences and philosophy. Behind-the-scenes footage is [...]

Social Marketing

Posted: March 28th, 2012

[by Selina Maitreya] The best tip I can share with you is to use social media as a marketing tool – not just as place to hang.  It’s an easy  two step process: Build your following with clients (not just friends, other photographers or family). Create sales trails. Building Your Following: Create a profile on [...]

Evernote & Tweetdeck

Posted: March 27th, 2012

[by Jay Kinghorn] I look at my Twitter feed as a tool for sharing curated links to articles, case studies and snippets of information my audience will find interesting and useful for running their businesses. To make the process more efficient for me, I capture articles I gather on my travels through the Web using [...]

First, Manage Expectations

Posted: March 26th, 2012

[by Colleen Wainwright] While I’ve test-driven all manner of vehicles for managing social media use, none have given me back more of my life and my sanity than something I created myself: a Twitter policy. Or rather, my policy; I was inspired to create it after stumbling on one created by Ike Piggott (who has [...]

People Watching

Posted: November 8th, 2011

[by Judy Herrmann] One of the most important functions I perform as a business owner is paying attention to the societal trends that affect my business.  Every decision I make – from the visual approach I take to producing new imagery to the prospective clients I target and the income streams I pursue – is [...]

Pushing the Boulder up the Hill

Posted: October 13th, 2011

[by Colleen Wainwright] “There are no short cuts to any place worth going.” –Beverly Sills One of the gifts of the internet can also be one of its curses. Every minute of every day, we’re exposed to amazing achievements–all of which, because of context, seem to have sprung fully formed, like Venus on the half-shell. [...]

Real World Marketing

Posted: August 2nd, 2011

[by Carolyn Potts] Time spent online with social media must have a clear goal–otherwise it’s just a time suck. Do you start your day with a cup of coffee and a check-in to your social media feeds? Does reading the overnight updates on FaceBook, Twitter, and LinkedIn make you feel secure that you’ve not missed [...]

Of, Not Above

Posted: June 24th, 2011

[by Charles Gupton] Social media platforms allow possibilities for connection that we could not have conceived of just a few years ago. The opportunity to be “friends” with a prospective client opens up a new way of getting to know that person, and provides a rich resource of information to help in developing a better [...]

The Very Best of Annoying Twitter Accounts…

Posted: June 23rd, 2011

[by Shannon Fagan] I wish I had the guts to post a publicly disseminated list of the All Time Best Photography Twitter Accounts to Avoid!  I guess I wouldn’t win many friends, but then, I’d have less junk in my TweetDeck photo-trunk.  I just about had it this week when a photography branded account that [...]

Google and Your Social Media Reputation

Posted: June 22nd, 2011

[by Rosh Sillars] An important part of social media is managing your brand.  Your brand is your reputation. Google has a few features that will help you manage the reputation of your brand. The first thing you should do is open a Google alerts account or use the newly released Me on the Web section [...]

Not on Twitter? Now’s the Time.

Posted: June 21st, 2011

[by Richard Harrington] Apple recently unveiled that Twitter would be tightly woven throughout the next version of their iOS.  IF you didn’t spot this trend, let me put it a new way: welcome to the tipping point.  Apple is about to make Twitter a default method for sharing news, photos, and information with your contacts.  [...]

This Couldn’t Have Been Possible Without Social Media

Posted: June 20th, 2011

[by Gail Mooney] I hear it all the time from people who question the value of social media: “Have you ever made any money by being on Facebook or Twitter?” They are generally people who don’t quite understand the value of social media because they either expect an instant pay off or they are not [...]

What’s new in social media?

Posted: March 18th, 2011

[by Rosh Sillars] What with all the noise on the Web, it can be tough to keep current with updates to social media platforms. Here are a few worthy of noting: Linkedin has updated its company search.  Now you can search companies based on criteria such as location, how close companies are to your network, [...]

Let Them Know Your Status

Posted: March 17th, 2011

by Jenna Close I honestly can’t remember why I joined Facebook.  I suspect it was because everyone else was doing it.  For someone who still doesn’t have a TV, iPhone or a GPS,  it was a big step. That was a while back and since then I have found the social media site to be [...]

LinkedIn – A Powerful Client Research Tool

Posted: March 16th, 2011

[by Jim Cavanaugh] LinkedIn has become my most important tool for identifying new clients. While not as popular or user friendly as facebook, LinkedIn has a different culture and is much more about business. Every time I have a new person “link in” with me in LinkedIn, I will add their e-mail address to my [...]

The Business of Facebook

Posted: March 15th, 2011

[by Jim Cavanaugh] Facebook has grown to be one of my most important business resources.  Once you move beyond Farmville, horoscopes and what your long lost high school friend had for lunch, there can be a wealth of information and the ability to reach out to and build relationships with current and prospective clients. If [...]

Can You Spin the Social Media Plate?

Posted: March 14th, 2011

by Carolyn Potts What social media marketing has in common with plate spinning. If you’re wondering if you should add social media to your marketing mix, there’s a simple test. How many plates are you successfully spinning right now? Think of each of your marketing initiatives as a plate…. a plate you have to keep [...]

Use Social Media to Reinforce Your Message

Posted: July 30th, 2010

[by Thomas Werner] So you have your Facebook account set-up, are adding business connections on LinkedIn, and are Tweeting from time to time. You spend “x” number of hours a week posting and building your base, you have “friended” and “connected” and “follow” your fellow photographers, favorite web sites, blogs and Facebook pages, personal gurus, [...]

Non-marketing Uses of Social Media

Posted: July 29th, 2010

[by Blake Discher] Most of us are now using Twitter and Facebook as marketing tools with varying degrees of dedication and success.  Did you know you can use social media to keep current about industry news or any other topic that interests you? I remember at first being overwhelmed by the vast amount of “information” [...]

Hellooooo, Is Anyone Out There?

Posted: July 28th, 2010

[by Judy Herrmann] One of my goals this summer has been to really wrap my head around Social Media – partly for my own business needs and partly to increase my studio’s value to our clients by offering another area of expertise. One point that crops up over and over (and over) again in nearly [...]

Social Media

Posted: July 26th, 2010

[by Rosh Sillars] Imagine it is 1995. You are sitting across from a prospect with your portfolio laid out. She flips through the pages of your book and stops at one of your beautiful images. “Wow!” she says. “This is an incredible photograph.” At this point, she might call a few people to her office [...]

Social Media: Relax…

Posted: March 5th, 2010

[by Thomas Werner] Much has been made of social media and it’s importance in terms of building your market and creating greater visibility for yourself and your business. While I agree social media has become essential to a well-rounded marketing a program, I find the emphasis many have placed on this topic a little extreme. [...]

Future Success

Posted: January 6th, 2010

[by Rosh Sillars] The last decade brought the standardization of digital photography, an increased interest in the craft and the commoditization of photographic images. Many of the bread-and-butter jobs that once fed our families are now gone. Let it go and don’t look back. Change is constant. Turn around and face the future. Technology, which [...]

How I Learned to use Twitter without being Consumed

Posted: December 18th, 2009

[by Charles Gupton] At first blush, I found Twitter to be nothing but noise. Thousands of people (and companies) screaming “look at me, me, me!” A large number of them, when they run out of anything meaningful to say (which is fairly quickly) simply get a book of quotes and tweet their way through them. [...]

Blogs and Your Business

Posted: December 16th, 2009

[by Jay Kinghorn] About six months ago I began blogging regularly and I can safely say it has become one of my best business planning tools. When establishing an audience online, you are constantly striving to provide that audience with meaningful, thoughtful, useful information. In turn, you’re committing yourself to thinking deeply about your craft [...]

Got Google Goggles?

Posted: December 15th, 2009

[by Rosh Sillars] For those still in doubt about the growing importance of social media, please consider the following ideas. Approximately 80 percent of people with Internet access use search engines to find or review products and services. Google, the No. 1 search engine, recently announced that social media activity would be displayed along with [...]

Social Media – Conversation or Bullhorn?

Posted: December 14th, 2009

[by Charles Gupton] For more than a year now, I’ve been wading into and through the murky waters of social media (SM). I have found the process challenging at best with a lot of frustrations in the process. All though I’ve learned a tremendous amount along the way, I still have a long way to [...]

What About Flickr?

Posted: December 9th, 2009

[by Thomas Werner] Art buyers and art directors look for photos in the places they are most familiar and comfortable with. Put your photos up on Flickr, a large number of art buyers and photo researchers look for, and purchase, images there.

I want my ASMP Video….

Posted: October 20th, 2009

For as long as I have been on the ASMP board, first as Education chair and now as President, I have heard from members and chapter presidents that we need to know more about video / motion, that we should use video for our education programming and that video should be utilized on our ASMP website. [...]

Quick Tip: Automate your social media

Posted: October 2nd, 2009

[By Ed McDonald] Unless you have unlimited amounts of time on your hands, you should automate as many steps of your social media as possible. Like cross-posting all content in multiple social media outlets. Take some time to set up a few steps to automate the process. Here are a few good tools for sharing [...]

Social Media – One Step at a Time

Posted: September 4th, 2009

[By Jack Hollingsworth] A lot of photographers seem to focus more on the risks of change. But I would argue that the risk of not making-over your business is far, far greater. The rules have changed. Almost overnight. A totally different mind set to shooting and selling photography is required. Whether it’s assignment or stock, [...]

Don’t Be A Spectator Be Social

Posted: September 3rd, 2009

[By Paul Bartholomew] Social media is the hot topic lately. Some think it’s great and some think it wastes valuable time. Yes, it can be both and it may not be for everyone. However, don’t expect the world to come right to you without some dedication on your end. It won’t work if it’s not [...]

The NFL and Social Media

Posted: September 2nd, 2009

[By Ed McDonald] Leave it to big business and old thinking to try and control Social Media. In a report released this week the NFL has revealed their plan for a Social Media Policy. One of the new rules of the policy would prohibit players or anyone representing them from posting to social media networks [...]

Developing a Social Media Plan

Posted: September 1st, 2009

Social media does not replace what already works in your marketing plan. It’s an addition. The key word is planning. Many people mistakenly approach social media like it’s direct marketing. They look for the ROI with every action. In the world of social media, ROI represents Return On Influence. It’s about becoming an expert and [...]

Using Social Media for your Photographer Makeover

Posted: August 31st, 2009

Most of you know me as a stock guy.  And rightly so.  Since that’s where I’ve spent the last couple of decades.  Shooting commercial, travel and lifestyle imagery for every major stock house in the business.  I saw record highs in 2005-2006.  Then record lows in the beginning of 2007 to the present.  Because of [...]

Quick Social Media Tip

Posted: July 31st, 2009

Increase your social media (linkedin, FaceBook, or Twitter) reach by a minimum of five qualified leads a week. Use programs & web sites to help you, like Mr. Tweet.

Twitter – A New Way Of Sharing Ideas and Your Work

Posted: July 2nd, 2009

Twitter has grabbed a lot of attention recently and many of you may have tried it out. Some may just roll their eyes when someone even mentions the word Twitter or some may just be overwhelmed with such a means of communication that requires 140 characters or less. I admit that I was bit hesitant [...]

Tips For a Better Facebook Experience

Posted: June 26th, 2009

1.    Complete your FB profile by sharing as much information as you feel comfortable sharing, drawing a line to keep some of your private life private. But, let people know who you are, people and businesses want to know whom they are doing business with and they want to like you. 2.    Stick to your [...]

It’s Not About Going to a Movie

Posted: June 25th, 2009

As a professional Tweeting isn’t about going to a movie or where you are having dinner, it is about letting people know that you and your business is alive and vital. It is letting people know that you are shooting a job, making new work, traveling to different places, helping them understand what you can [...]

“Word of Mouth” in the 21st Century

Posted: June 24th, 2009

You can’t go anywhere these days without hearing someone talk about Twitter or Facebook or You Tube – all forms of social media. But how do you start utilizing these social media networks – or should you? All good questions and ones you should ask yourself before diving into twittering, posting on Facebook, Linkedin or [...]

I Don’t Have Time For Social Media!

Posted: June 23rd, 2009

The belief that social media is a waste of time is one of the biggest objections I hear when talking to people about the subject. Social media is a communication platform.  A cell-phone is also a communication tool.  I can assure you my teenager doesn’t use it very efficiently, but this doesn’t diminish the fact [...]

Social Media – It’s Free … or is it?

Posted: June 22nd, 2009

The other day, our architect comes over and starts talking about social media. He has a website but now he’s thinking he should start a Blog, join Facebook or use Twitter. When I asked him why, he said “Oh, I don’t know, it just seems like everyone’s talking about these things so I figured I [...]

To Tweet or Not to Tweet

Posted: May 29th, 2009

Okay I admit it – I started tweeting or is it twittering?  But why?  That’s exactly the point – ask yourself why.  If your answer is because everyone says I have to or everyone is doing it – then maybe you shouldn’t. I’ve stated many times that I am a means to an end type [...]

A Social Media Strategy

Posted: May 15th, 2009

“There are no small decisions in moviemaking.” Change moviemaking to photography and that Sidney Lumet quote can teach us a lot about our photography and the business of. Jack Hollingsworth, an Austin based Photographer and Content Creation Partner, and a student of social media and marketing, spoke recently at the Picture Archive Council of America [...]