Archive for Quick Tips

A Quick Shot of Inspiration

Posted: August 22nd, 2014

[by Jenna Close] Success is not final, failure is not fatal: it is the courage to continue that counts. ~Winston Churchill There are good days, bad months, great years and unforeseen setbacks. Occasionally, you may ask yourself why you got into this profession in the first place. Now and then this is a good question [...]

Don’t just do something—sit there!

Posted: August 21st, 2014

[by Colleen Wainwright] Searching for the thing that has significantly changed my work life, I was surprised to find that it was not a tip or a tool or a tip on finding a tool, but a slow-acting, time-consuming, complete game-changer: sitting meditation. I started out using a guided meditation; then, two years ago, I got instruction in a meditation practice developed [...]

Quick Tip: Automate

Posted: August 20th, 2014

[by Pascal Depuhl] I use technology wherever possible to help me be more efficient, accurate and responsive. Case in point – the contact form on my website. Looks like a couple of simple data fields, but under the hood it’s linked directly into my CRM (Customer Relationship Management) system. As soon as the submit button [...]

The Opposite of Certainty

Posted: August 19th, 2014

[by Tom Kennedy] “Let go of certainty. The opposite isn’t uncertainty. It’s openness, curiosity and a willingness to embrace paradox, rather than choose up sides. The ultimate challenge is to accept ourselves exactly as we are, but never stop trying to learn and grow.” ― Tony Schwartz, Author This quote is at the heart of [...]

You Don’t Hire the Work

Posted: August 18th, 2014

[by Paul Oemig] There’s a maxim that goes as follows: “You don’t hire the work, you hire the person.” People may initially discover us because they saw striking work, whether in our portfolios or elsewhere, but it’s important to remember when it comes to hiring on a new project, past work is just that: past. You can’t hire [...]

3 Inexpensive Tips to Stop Wasting Your Time to Make Money

Posted: June 6th, 2014

[by Pascal Depuhl] Everyone of us has the exact same amount of time in a day. The difference is how we spend those 24 hours. Since we can’t buy more time, we need to leverage the time we’ve been given. Slow is smooth. Smooth is fast. Do it right the first time. The Navy Seals [...]

Laziness As A Remedy For Stress

Posted: June 4th, 2014

[by Barry Schwartz] I’m lazy, always looking for the easier way. Problem is, the easier way takes so much work to set up it can really stress me out. It’s an engagement with neuroses (it takes a lot of work to be neurotic!). As far as clients go, my stress is not their problem; it’s [...]

Time is Money

Posted: June 3rd, 2014

[by Todd Joyce] One of my clients is a large law firm of about 160 lawyers. Their attorneys bill a minimum of $250 an hour in 6 minute increments. When we started the relationship, they were clear that we needed to be efficient with their time – wasting their attorneys’ time, cost the firm money. [...]

First, Inspect The Shed

Posted: June 2nd, 2014

[by Paul Oemig] As creative professionals, we are all farmers. We plan, we labor in cycles, and weather willing, we harvest. To help us tend to our fields, we rely on various tools and the experience of our fellow countrymen to not only help save us effort but to grow better produce. But just like the farmer [...]

Shooting Snowboarding in August

Posted: February 26th, 2014

[by Michael Clark] A few years ago I had a client from Germany that wanted to shoot four adventure sports in four days in and around Los Angeles, California. Ordinarily that would not be such a big deal. As an adventure sports photographer, I specialize in creating ‘out there’ images of some of the world’s [...]

Working in the Field

Posted: July 12th, 2013

[by Irene Owsley] As you read this, I will be kayaking and camping with forest rangers in a remote fjord of Alaska’s Prince William Sound, as a guest artist for “Voices of the Wilderness.” This program, run by the US Forest Service in Alaska, is an effort to promote wilderness values through the work of [...]

The Value of Checklists

Posted: July 11th, 2013

[by Charles Gupton] As an artist, I have a fair amount of disdain for formulas and routines. What I’ve discovered – many times, I’m afraid, though – is that having some well thought out routines can be very liberating. They allow you to focus on the creative aspects of a process while freeing your mind [...]

The Most Helpful Information?

Posted: July 10th, 2013

[by Selina Maitreya] Your beliefs become your thoughts. Your thoughts become your words. Your words become your actions. Your actions become your habits. Your habits become your values. Your values become your destiny. ~Mahatma Gandhi The quote above has always been a mantra for me. The power of this statement for me lies in the [...]

Get Outside of Your Own Little World

Posted: July 9th, 2013

[by Colleen Wainwright] When I decided to take my design practice from hobby to business, my chief marketing challenge was finding better clients. While mine were lovely, creative people who appreciated my work, they couldn’t pay me a living wage for it. I’d designed for the people in my current world of acting–specifically, small theater, [...]

Communicate Visually

Posted: July 8th, 2013

[by Jenna Close] Communication is one of the most important aspects of client interaction, but it can also be one of the hardest.  I am constantly surprised by how difficult it is to explain a visual concept with words.  We are visual communicators being hired to produce something…well…visual.  My solution (arrived at late in the [...]

Carry Superglue

Posted: December 13th, 2012

[by Kevin Lock] Whether you are an assistant or photographer, I encourage you to carry superglue.  I know, one more thing to stick in your bag, but such a tiny parcel can be a quick fix at saving the day. Super glue has limitless uses and has even been used in triage on the battle [...]

Going Low-Tech

Posted: December 11th, 2012

[by Jenna Close] There are many low-tech ways to create a new look.  For example, Nick Cool’s Sink Filter Soft Focus Lens Filter or Nick Fancher’s Pegboard Portrait Backdrop which he expanded into a pegboard portrait room.  Accessories don’t have to be high tech to be useful…my favorite small snoot is a Smart Water bottle.  [...]

Who Do You Talk To

Posted: October 26th, 2012

[by Blake Discher] After you introduce yourself to anyone, ask them what they do for a living.  They’ll tell you then almost always ask you what you do.  Rewind to three weeks ago: So I’m sitting next to a guy in a plane on the way to the west coast.  Strike up a conversation, ask [...]

Stop Waiting for Perfection

Posted: October 25th, 2012

[by Kimberly Blom-Roemer] “Don’t wait for everything to be perfect, because if you do, you’ll never get started.” ~Judy Herrmann Hearing this was a big a-ha moment for me.  It applies to nearly everything on the business end, but the most pronounced area has been my marketing. I am the biggest critic of my marketing, [...]

Lead Yourself On

Posted: October 24th, 2012

[by Barry Schwartz] How to find leads? One way is to let clients – and potential clients – lead you to their peers.  The bios on their website will often list places employees used to work.  Companies also may list other companies they’ve worked with, and those companies might list people and companies they’ve worked [...]

Accountability

Posted: October 23rd, 2012

[by Jenna Close] Goals are an important part of running your own business.  While setting them isn’t difficult, meeting them can be.  Put some gentle pressure on yourself by sharing specific goals and their deadlines with a few people you respect (just not your Mom, she’ll love you no matter what).  Ask them to hold [...]

Moving Forward

Posted: August 10th, 2012

[by Jay Kinghorn] “Life is like riding a bicycle. To keep your balance you must keep moving.” – Albert Einstein A reminder to help you keep your momentum moving forward through the dog days of summer. Jay Kinghorn is keeping his momentum up as he prepares to moderate two panel discussions for ASMP’s upcoming Symposium.

Timeline Cover Photos Hack

Posted: August 8th, 2012

[by Colleen Wainwright] I love changing up my Facebook timeline photo, but hate the public trial-and-error. So I created a .PSD mockup with my current avatar on one layer and an 850x315p template on another, to test and crop my timeline cover shot. Saves time, allows me to keep a nerdy archive, and it’s actually [...]

Rescuing Your Receipts from the Black Hole

Posted: August 7th, 2012

[by Kimberly Blom-Roemer] Have you noticed your car is a black hole… for receipts? And, no receipt, no deduction on my taxes. What to do? Use that space between your seat and the center console to put a business sized envelope. Each time I acquire a receipt, instead of putting it in the shopping bag, [...]

Make it Snappy

Posted: August 6th, 2012

[by Jenna Close] There’s a great post processing app out there for iphoneography buffs called Snapseed.  I have no idea why it’s called that.  It’s made by the reputable NIK Software (hmmm, not sure what THEIR name means either…) and provides a great little set of tools and filters.  The filters are pre-determined in the [...]

Free Marketing Insights

Posted: May 17th, 2012

[by Rosh Sillars] Google has an excellent resource to help support your business called http://www.thinkwithgoogle.com/insights.  It contains insights, trends, research and statistics from Google and recommended resources photographers can use for  marketing. Rosh Sillars is the author of www.onehourphotographer.com

Five (or Ten) Minutes to Awesome

Posted: May 16th, 2012

[by Colleen Wainwright] It’s not news. In fact, it pre-dates most of today’s popular marketing vehicles. But that’s the point: in an era when we’re deleting the cruft from our email inboxes and social media streams faster than you can say “kudzu”, a hand-written, hand-addressed note cuts through the clutter like a hot knife through [...]

Make It Personal

Posted: May 14th, 2012

[by Jenna Close] I get a lot of email requests for internships and assisting gigs.  The only ones I respond to are those who have obviously taken the time to really look at my work.  Conversely, in my own marketing I try to include a personal note about a campaign I liked or a design [...]

IFTTT (If This Then That)

Posted: April 20th, 2012

[by Jay Kinghorn] Looking for a way to streamline your cross-channel social media publishing? Check out IFTTT.com.  Short for If This Then That, IFTTT is a Web site that links together a collection of online publishing services. For example, you can have IFTTT automatically create a Tumblr post whenever you add a new video to [...]

Your Easy Button

Posted: April 19th, 2012

[by Judy Herrmann] Instead of reading mountains of books and blogs, try curling up with a great teleseminar.  Tomorrow from 12:00 – 7:15 eastern, Selina Maitreya presents Clarion Call 2012 where seven presenters will cover a wide range of critical topics for today’s working professional. I am excited to be joining my fellow Strictly Business [...]

The 80/20 Rule

Posted: April 18th, 2012

[by Gail Mooney] To be most effective with social media, use the 80/20 rule.  80 percent of your posts should be sharing knowledge with your “friends” and 20 percent should be about you.  If you can do both in one fell swoop then great – but people quickly tire of self promotion that brings no [...]

Bob Should Not Be the Only Sponge

Posted: April 17th, 2012

[by Jenna Close] One of my career regrets is that I didn’t take the Fashion Photography class when I was in school.  My excuse at the time was that I had no desire to be a fashion photographer.  Now I know that what I might have gained from trying to shoot fashion would have benefited [...]

The Gift of Gab

Posted: April 16th, 2012

[by Todd Joyce] Some of us were born with it.   If you aren’t one of the lucky ones, practice – especially before you cold call prospective clients.   Sounding comfortable will help the conversation flow.  Practice by making idle conversation with the server at a restaurant.   Talk to the checkout person at the grocery.   And, when [...]

Tell Them What You Can Do For Them

Posted: April 16th, 2012

[by Gail Mooney] It might seem obvious, but when selling your services and/or yourself to a potential client, talk about what your imagery can do for them and how it can help in delivering their company’s message.  It’s fine to talk about your photographic skills and attributes, but don’t fall short by not connecting the [...]

What Really Matters?

Posted: April 15th, 2012

[by Jay Kinghorn] “There are a thousand things we could be doing, but only one or two that are critically important.” Jack Dorsey, co-founder of Twitter & Square This quote has quickly become a litmus test for my to-do list every day. We live in an era with abundant opportunities yet a scarcity of time [...]

Frame Grabs – Don’t Leave Money on the Table

Posted: March 16th, 2012

[by Gail Mooney] When shooting video footage for a client, make sure you include in your SOW (statement of work) that no image licensing rights are granted for frame grabs pulled out of the footage.  Otherwise, you’ll leave money on the table and eliminate the need for your client to hire you to shoot still [...]

Accountability

Posted: March 15th, 2012

[by Selina Maitreya] Possibly the most important tool you need as you aspire to success at any level in an area of photography is accountability.  Think about it – all plans, every effort, and each action you THINK about needs to be actualized in order for it to reap results.  But, in our universe thinking [...]

Test Market Your Elevator Speech

Posted: March 14th, 2012

[by Jay Kinghorn] In the book, The Lean Startup, author Eric Reis encourages entrepreneurs (yes, this means you) to test the assumptions you have about your business, particularly as you start a new endeavor. As my company has worked to refine its positioning, I’ve been testing my elevator speech at business networking events to see [...]

Are You Utilizing ALL Available Marketing Avenues?

Posted: March 13th, 2012

[by Kimberly Blom-Roemer] There is more than one way to contact a client. Are you utilizing all of them? A truly successful marketing campaign maximizes various avenues: paid advertising (both print and online) paid direct mail free publicity workshops and seminars lead generator programs social networking face-to-face networking We all know about direct marketing – [...]

Under Promise, Over Deliver

Posted: March 12th, 2012

[by Todd Joyce] When a client asks when I’ll have something done, I often think how long it will take me, then add some time to it.  That way if something happens or I need more time, I can still get it to them when promised.  It’s better to deliver it earlier than they thought, [...]

Use a Light Meter

Posted: February 24th, 2012

[by Thomas Werner] This may seem intuitive to many reading this, but I meet far too many young photographers who believe that as long as they have a printable image on the screen of their camera they have done enough in terms of creating. You need to use a meter to make informed choices regarding [...]

Jump In and Let Someone Else Drive

Posted: February 23rd, 2012

[by Kevin Lock] My suggestion for the day… do not re-invent the wheel to get where you need to go.  Borrow a friends car.  Better yet, their personal limo. If you are looking to improve your lighting skills and explore some new techniques, check out Dave Black’s “workshop at the ranch.”  Dave has been publishing [...]

Sundial in your Pocket

Posted: February 22nd, 2012

[by Jenna Close] I recently found an app called Sun Seeker (available for iPhone and iPad at this point) that has been a great help in shoot planning and execution.  While the Flat View compass is too wacky for me, the 3D view is particularly noteworthy, as you can aim your phone anywhere and it [...]

Delivering Images

Posted: February 21st, 2012

[by Todd Joyce] Hard drives are coming down in price so much so that you can factor a small drive into the cost of a big job for delivery.   It takes less time and hassle than burning several DVDs and clients love it.   Be sure to use a stable drive and package for transport though.  [...]

Resources For Learning After Effects

Posted: February 20th, 2012

[by Jay Kinghorn] If you’re working in multimedia and are interested in learning Adobe After Effects, a great tool for setting still photos or artwork in motion, there are loads of great training videos online. Here are a few of the resources I’ve found most valuable:  Video Copilot: A series of 10 basic training videos [...]

Manageable Marketing

Posted: January 20th, 2012

[by Jenna Close] It’s hard to part with the money needed to launch a marketing campaign, especially when you are just starting out or business is slow.  When I’m sweating the expense I look at the total cost of the campaign and compare that with how many average sized jobs I need in order to [...]

Email Rules

Posted: January 17th, 2012

[by Jay Kinghorn] How often have you been pulled away from an important task to read an unimportant email that just dropped in your Inbox?  Messages that don’t contain a hot new project from a client or a valuable piece of information? Studies show that switching between tasks requires an extra fifteen minutes  (above and [...]

Giving Thanks

Posted: November 23rd, 2011

In the spirit of the days to come, we’d like to take a moment to give thanks. To our readers for making this work meaningful.  To our contributors for providing inspiration, information and wisdom.  To our vast and ever-changing profession for giving us good reasons to come together here and learn something new every day.  [...]

Tipping Point

Posted: November 22nd, 2011

[by Jay Kinghorn] This year marks the tipping point of a major technical revolution. According to the Economist  there will be more tablets and smartphones sold worldwide than desktop and laptop computers. How are you positioning your business to profit from this change in the way we access our news and entertainment and stay connected [...]

Positive Space

Posted: November 21st, 2011

[by Jenna Close] My friend Kat has a large collection of images, paintings and postcards tacked above her office computer.  I like the fact that her workspace is a constantly changing collage of things that inspire her.  I also like that the collage is not on a computer.  I know that the very process of [...]

Unsubscribe

Posted: November 18th, 2011

[by Jay Kinghorn] Email is a valuable tool I rely on every day to conduct my business, coordinate with clients and correspond with friends and family. As a result, I’ve become very careful about what I permit to enter my inbox and what can pull my attention away from other, more pressing (and more interesting) [...]

Safe Travels

Posted: November 17th, 2011

[by Kevin Lock] Make photo copies of your license, passport and credit cards and leave in each of your travel bags. You don’t want to end up stranded if your wallet goes missing. Kevin Lock is a current national director of ASMP. While Kevin does not get stranded he has been to change direction in [...]

What They Want

Posted: November 16th, 2011

[by Barry Schwartz] After Steve Jobs died I read over and over how he brought something extra to every product because Apple is a company of creatives as much as engineers. “A lot of times, people don’t know what they want until you show it to them”, he told Business Week in 1997. Jobs didn’t [...]

Other Gear Besides Your Camera

Posted: November 15th, 2011

[by Jenna Close] Recently my partner and I headed out to a job very similar to many we are hired to shoot.  Mere hours into the trip the new marketing director called in a panic because he had just found out we needed safety gear to be onsite.  ‘No problem’, we said, ‘our goggles, safety [...]

No Small Decisions

Posted: October 12th, 2011

[by Richard Kelly] “There are no small decisions in moviemaking.”  – Sidney Lument , Director (pg 112 MAKING MOVIES by SIDNEY LUMENT Vintage Books) If you change “moviemaking” to photography, well you get the picture. This to me summarizes all my decisions from art, to craft to commerce. Every action has a consequence, or a [...]

Be Like Steve

Posted: October 7th, 2011

[by Judy Herrmann] Follow your dreams.  Imagine.  Be true to your vision.  Do what you believe is great work.  Love what you do. Follow your passion.  Demand more of yourself.  Work hard.  Set high standards.  Meet them. Follow your heart, even when it leads you off the well-worn path.  Keep looking.  Don’t settle.  Trust that it [...]

Rotate Your Stock Forward

Posted: October 6th, 2011

[by Todd Joyce] I keep extra batteries for slaves, etc., in the front of two bags to be sure I have replacements in case I run low.  Batteries can go dead just sitting for too long.  Rotate your batteries so that you are using the backups and rotating new ones in as backups to be [...]

The Eyes Have It

Posted: October 5th, 2011

[by Carolyn Potts] Besides your taking care of your camera gear, computer, and your fearless attitude,  do you have a maintenance routine for…your eyes?!? If you don’t, a computer-heavy assignment can lead to eyestrain. While not life-threatening, eyestrain can cause double vision and other symptoms–ones which are not so great when your career depends on [...]

Off-Site Back Up

Posted: October 4th, 2011

[by Jay Kinghorn] Remember to store at least one copy of all your files off-site to protect in case of fire, theft, flood or other disaster. Jay Kinghorn will be presenting The Agile Photographer in a city near you. Check out the seminar schedule for dates and locations.

Ask How They Found You

Posted: October 3rd, 2011

[by Jenna Close] When a new client calls, make sure and ask how they found you.  If they answer with ‘online’, ask what search engine they used and what their search terms were.  This information is valuable for a few reasons: one, if they found you online you will begin to see a trend in [...]

Resources for Getting Inspired

Posted: July 18th, 2011

[by Jenna Close] Every so often I find myself in a creative slump.  I hate my photography, my haircut, my camera gear…everything.  It’s the worst feeling and can be difficult to shake once it takes hold.  The best remedy (aside from a few nights wallowing in beer at the bar), is to check out the [...]

Cycling New Ideas

Posted: July 15th, 2011

[by Shannon Fagan] Cycling New Ideas I take my small point and shoot camera, and I go on a bicycle ride.  Bicycling is the perfect speed between walking and driving to observe the world around me.  I pick a spot and circle the neighborhood for a few hours.  And then, I do it again and [...]

Be Proactive

Posted: July 14th, 2011

[by Jenna Close] Some companies require more than just an invoice and a W-9 in order to pay you.  They often have their own internal paperwork, such as ‘new vendor’ contact forms.  A friendly call to the billing staff when submitting an invoice to a new client can result in speedier payments.  You make their [...]

Practice “Active” Listening

Posted: July 13th, 2011

[by Selina Maitreya] Listening, really being present, when in a conversation with another, is one of the most effective business skills you can develop and it is also a gift that you give to your self and to others. Costing you nothing but your time, attention and practice, developing the ability to truly hear and [...]

Plan Early, Save Money

Posted: July 12th, 2011

[by Kevin Lock] We are presently within “Daylight Savings Time,” where our clocks are set forward and I find myself forward thinking. I don’t know about you, but I plan on getting to the Photo Plus Expo this Fall, October 26-29.  It is well known that hotels in NYC can cost a fortune and fill [...]

Easy Travel Tip

Posted: July 11th, 2011

[by Thomas Werner] Keep your bags light and your travel simple. When traveling abroad you do not need to carry a heavy voltage converter or plug for battery operated items like your laptop, camera, and so on. You only need to carry a simple converter for your plug from US to whatever country you might [...]

Avoiding Boredom

Posted: June 3rd, 2011

[by Shannon Fagan] In philosophical thinking, Kierkegaard pointed out in his essay “The Rotation Method” that all people are “boring”, that they become bored, and that consequently boredom is the root of all evil.  It is natural for us to gravitate to a path of least resistance when it comes to setting out to achieve [...]

Social Media Tip

Posted: June 2nd, 2011

[by Thomas Werner] Be sure to keep your message focused when using social media, facebook, twitter and linkedin all serve different purposes. For instance, don’t forward your tweets about where you are having dinner or partying to LinkedIn. LinkedIn is a business platform, be aware of the impression that you are creating. Thomas Werner; Educator, [...]

A Rule of Thumb

Posted: June 1st, 2011

[by Jay Kinghorn] If it is digital, important to your business and more than three years old, it probably needs to be replaced. Jay Kinghorn will be following his own advice and upgrading his laptop later this year.

Insurance Tip

Posted: May 31st, 2011

[by Todd Joyce] My father in law used to be my insurance agent.  As he got to understand my business, he would suggest carrying different types of insurance to best suit my needs.   He suggested things like an umbrella, a care and custody clause and Inland Marine, while still working to keep my rates as [...]

Less and Less is More All the Time

Posted: May 6th, 2011

[by Barry Schwartz] Brevity in writing: the key to clarity.  Honest. Want to get through to your clients?  Potential clients? Make it easy.  Make it count.  Make it sound professional. They don’t have enough time.  Who does?  Contacts with them should be like a good song or movie – no filler.  Memorable. Messages are more [...]

Instinctual Behavior

Posted: May 5th, 2011

[by Shannon Fagan] Like all small business entrepreneurs, I have found that a constant state of chaos is common in my daily routine.  In any given day, I routinely juggle multiple potential projects, all of which depend upon my instincts to move them from theory to fruition. Trusting my instincts is as much about trusting [...]

Apples to Apples

Posted: May 4th, 2011

[by Todd Joyce] When a client calls or emails for an estimate, I ask as many questions as possible.   When I get a bulk email asking several photographers for their bids along with mine, I use “reply all” when I ask questions.   I’d rather be bidding on the same info, than to have everyone bidding [...]

Keeping Up With Upgrades

Posted: May 3rd, 2011

[by Jenna Close] Recently I bought a new camera.  Once that happened, I had to upgrade Lightroom in order to read the files.  In order to upgrade Lightroom I had to upgrade my operating system.  Buying a new camera turned into a much larger investment (in dollars and time) than I had first intended.  It [...]

Problem Solving

Posted: May 2nd, 2011

[by Ellen Boughn] Thanks to easy web searches on any topic, consultants in all fields are no longer valued as mere information providers.  What is still valuable in today’s world is the ability to use readily available data to consistently provide SOLUTIONS to business challenges. This is why photographers who constantly upgrade their professional proficiency, [...]

Business on a Handshake

Posted: April 8th, 2011

[by Todd Joyce] A contract is simple.   It’s an offer and an acceptance.   The issue, is proving the agreement if there is ever a dispute.   Get your clients to sign an estimate/confirmation form.   Make it part of your workflow.   You truly never know when you’ll need it, but when you do, you’ll be glad you [...]

The Benefits of a Red Sharpie

Posted: April 7th, 2011

[by Jenna Close] When reviewing your business plan try not to over estimate one important factor: the number of days a year you are paid to shoot.  On my office calendar I circle each paid shooting day with a red Sharpie.  At the end of the year I can easily flip through the calendar and count [...]

First Impressions

Posted: April 6th, 2011

[by Todd Joyce] Why does Walmart have greeters at the door?   They want the first impression you get to be that you are welcome here.  What is the first impression you give your clients?  “Welcome?”  “Go away?”  “I’m a professional?”  Ask someone you trust to be honest.   You may be surprised. Todd Joyce is a [...]

Cover Yourself From All Angles

Posted: April 5th, 2011

[by Jenna Close] If you have a multiple page contract, make sure you place a spot for the client’s initials at the bottom of each page.  This way you have a response to the excuse, “I didn’t see that part”.  I have found that this practice is particularly useful on the terms and conditions page. [...]

Just Five a Day

Posted: April 4th, 2011

[by Jim Cavanaugh] If you set aside a half-hour aside every business day to call just five new client contacts, at the end of the year you will have made contact with over 1,250 new potential clients. Jim Cavanaugh is an architectural and aerial photographer based in Buffalo, NY. He is President of ASMP.

Making Scans with a Digital Camera

Posted: March 3rd, 2011

[by Peter Krogh] Many photographers have a lot of film images that they wish to digitize, but conventional scanning techniques may be too expensive.  You can use your digital camera to make “camera scans” that are amazingly good, and very quick to produce. A basic camera scanning setup includes the camera, a close-up lens, a [...]

Target Drives

Posted: March 2nd, 2011

[by Todd Joyce] You can transfer the files on your Mac to another computer quickly by using your laptop as an external hard drive.  Start the computer while holding down the “T” key.   Link via firewire and it will be recognized as an external hard drive.   Drag the info off to your other computer and [...]

More Horsepower!

Posted: March 1st, 2011

[by Jay Kinghorn] If you’re looking to add video production to your client services, be sure to budget appropriately for upgrading your computer hardware to a desktop machine with a fast processor and lots of RAM. If you’re working with Adobe Production Premium CS5, you may wish to upgrade your video card as well. A [...]

DSLR Video Quick Tip

Posted: February 28th, 2011

[by Gail Mooney] When shooting video in the field with a DSLR camera here’s a tip that will help manage your footage.  Create a disk image (DMG file) of your card and back it up to several places.  It will keep all files in the DCIM folders which is essential when using the Final Cut [...]

Take a Break, Take 30

Posted: February 18th, 2011

[by Kevin Lock] Take 30 minutes a day to shoot something close to your heart. 30 short minutes, they add up.  30 (min) x 30 (days) x 30 (months).  Pretty soon you will find your photography light-years ahead. Kevin Lock is a national board member of the ASMP.  When Kevin is not taking 30, he [...]

Quick Tip – Edit With a Story in Mind

Posted: February 17th, 2011

[by Gail Mooney] If there is one big bit of advice I would give people in regards to video editing, it would be to always keep the “story” in mind.  Make sure every cut you make drives the story.  Every clip that stays and goes is to further the story line. Think of the highs [...]

The Fridge Account: A Personal Budget Perspective

Posted: February 16th, 2011

[by Jenna Close] Take your yearly discretionary budget (for this exercise, what you would spend on non-reimbursable food, gas, entertainment etc. Personal stuff). Divide by 365 to give you a daily allowance. Post that number on your fridge.  It’s your Fridge Account. At the end of the day, if you have anything left from your allowance, [...]

Do You Overuse Email?

Posted: February 15th, 2011

[by Thomas Werner] Overly frequent e-mail promotions and updates can have an effect opposite of what you have intended. It may only be e-mail, but if you are not sending a new project, or have another relevant update, stick to a once every two, three or four month mailing. You don’t want a simple e-mail [...]

Preventing Misunderstandings

Posted: February 14th, 2011

[by Todd Joyce] Make it a regular practice to rephrase your client’s needs in your own words and repeat it back to them.   It’s amazing how often you’ll get a clarification from them on things that may be misunderstood. Todd Joyce is a recent Past President of ASMP and specializes in conceptual people photography for [...]

You Have to Ask

Posted: January 28th, 2011

[by Todd Joyce] Closing the deal.   Are you good at it?   As artists, we like to show our work and assume the prospective client understands that we want to be hired.   It’s obvious, but you’re not closing the deal.  No good salesman just lets it hang out there like that.   Ask for it.   “Do I [...]

Get Out and About

Posted: January 27th, 2011

[by Jenna Close] Socializing with photographers, videographers, graphic designers and other artistic types is a great way to feed your creative side.  If you’re in a slump (or even if you’re not), go out and find a Meetup group or other gathering of media types and hang out.  If you can’t find what you’re looking [...]

Using SKYPE – Read This

Posted: January 26th, 2011

[by Ellen Boughn] For effective teleconferences, SKYPE and other video conferences, the New York Times offers some tips if your business requires that you show up electronically.  In an article, “Staying Professional in Virtual Meetings” (“Jobs” section 9/26/2010 issue) they offer the following reminders: •    Use the mute button if you decide to chomp on [...]

Support Your Local Suppliers

Posted: January 25th, 2011

[by Todd Joyce] If you live in a smaller market, you may have already lost your local supplier…  Local suppliers are worth a lot.   Ask anyone who has already lost theirs.  They give us special attention when we need it and offer opportunities to buy things quickly that they keep in stock.   There is real [...]

Quick Tip for Assistants

Posted: January 24th, 2011

[by Thomas Werner] If you are looking for assisting work an introductory e-mail, or snail mail, with your resume and other qualifications is nice to receive. Sending a reminder e-mail every three or four months is nice as well. Monthly or more frequent e-mails maybe keep you from working with some photographers and they can [...]

Video Quick Tip

Posted: December 10th, 2010

[by Thomas Werner] When working with video internationally be aware of the changing standards from country to country. We work with NTSC in America, other countries work in PAL and other standards. Look into the methods, costs, and quality of transferring video from one version to another before working abroad. Thomas Werner; Educator, Lecturer, Curator. [...]

The Cheapest Tool

Posted: December 9th, 2010

[by Selina Maitreya] The best business tool might be the cheapest one as well. Breath.. When you are stressed breathe. When you need to relax, stop and take a slow, deep breath… When you are about to quote a job take a moment inhale slowly, and then get to work. As you are about to [...]

Just Do It

Posted: December 8th, 2010

[by Jenna Close] Copyright your images BEFORE they get stolen.  Don’t think it will happen?  Think again.  It happened to me last week.  While roaming the aisles of a trade show I came across my image displayed beautifully on a 6 foot wide backdrop….only problem was the image hadn’t been licensed to the business using [...]

Marketing Quick Tip

Posted: December 7th, 2010

[by Ellen Boughn] Does your website tell clients who you are or only what you do? At the bare minimum include a short bio and a headshot.  Better yet? A short video (no more than 1.5 or 2 minutes) showing you at work.  Why? Because even before calling in a book or considering someone’s work, [...]

Be Specific

Posted: December 7th, 2010

[by Todd Joyce] When you are setting up a shot and you show a client an image, ask them specifically what you need to know to continue?   Composition, lighting, angle, wardrobe, etc.   If you work like I do, I tackle certain things as I go.   Don’t let the client get caught up on something that [...]

Travel Homework Assignment

Posted: November 12th, 2010

[by Kevin Lock] When traveling abroad, I suggest that you do your homework.  Don’t assume the airline or anyone else will do it for you.  I recently spent a month traveling via Jet Blue’s “All You Can Jet” promotion.  I was on the road photographing places that I had never been.  I visited 4 countries [...]

Working with a Whiner

Posted: November 10th, 2010

[by Todd Joyce] “If you want to hear a photographer complain, just give him a job.”  That was a running joke among Art Directors for quite some time.   In this economy, I hear it less because photographers are a lot more grateful to have work.   Watch what you complain about and how you communicate with [...]

Here’s a Cheap Trick to Sustain your Marketing Motivation: Fill ‘er up!

Posted: November 9th, 2010

[by Carolyn Potts] Place a clear jar on your desk. Put it right next your phone and computer so that it’s in plain sight. Each time you make a marketing phone call, add a name to your mailing list, assemble an email promo or post card, or make a portfolio presentation, drop a quarter into [...]

Office Security

Posted: November 8th, 2010

[by Paul Bartholomew] Our studios and home offices are very vulnerable to burglary. We have a lot of investment in our equipment and must protect it. Be sure you’re insured. Also, think of ways to protect your property such as a security system and locking everything up. If you have a home office you may [...]

The Joy of Job Jackets

Posted: October 15th, 2010

[by Jenna Close] Start a ‘job jacket’ for each new client you book.  Keep a folder with a copy of your estimates and all revisions, contracts and contact information for people involved in the shoot.  Don’t forget to include email correspondences.  This way, if a dispute arises you will have documentation.  It’s also a good [...]

Excess Baggage and Flying

Posted: October 14th, 2010

[by Gail Mooney] Baggage charges have really mounted in recent years and media rates have disappeared. On top of the normal bag charge and the limit of two checked bags per flight, charges for anything beyond two pieces is even more costly, running between $70 and $90 per bag – per flight. That means that [...]

How to Get Rock-Hard Marketing Abs

Posted: October 13th, 2010

[by Carolyn Potts] When your body is out-of-shape, eating a healthy diet, along with properly and consistently lifting weights (at least 3 times a week for several months) will produce visible and palpable results. When your business is feeling flabby and weak, regularly lifting the phone to make positive and targeted calls (at least 3 [...]

Take a Look!

Posted: October 12th, 2010

by Jorge Parra Allow this 100 plus pages, from Creative Lab @ Google, to load both images and videos, and take the time to explore them, to find out how the world and all the rules are changing. This is just heart-stopping and life-changing. Go HERE!

Taking Care of Your Health

Posted: October 11th, 2010

[by Paul Bartholomew] Lets face it, life can be hectic and it’s easy to cut corners with our health. Many of us are good at taking care of camera equipment, but what about ourselves? Are we eating healthy? Are we exercising? Be sure to go for a yearly wellness checkup and get on the right [...]

Need a Creative Jolt?

Posted: September 17th, 2010

[by Carolyn Potts] Stuck for ideas for new portfolio images? Try this cool tool to come at a concept from a different angle. www.visualthesaurus.com Carolyn Potts, international photo consultant & speaker; and former photo rep, shows seasoned & proactive photographers how to get more work. Find her at www.cpotts.com , http://bit.ly/FaceBookPottsConsulting and http://carolynpotts.net

Keeping up with Technology

Posted: September 16th, 2010

[by Paul Bartholomew] When was the last time you attended a seminar or bought a new book? Are your programs such as Photoshop updated? With the fast pace of change we must try to keep up. Learning these new features as they come out will be much easier then waiting till later. Don’t stand still [...]

Hmmmm

Posted: September 15th, 2010

[by Todd Joyce] The power of Hmmm.   When I’ve asked a client if they have a budget, when they tell me, I usually just say “hmmmm.”   It’s amazing how many times they’ll then say, “I may be able to get you XX more.”hmmm” has made me more money than any other sound or word. Todd [...]

Check Your Vendors

Posted: September 14th, 2010

[by Ellen Boughn] Staying with the same vendors year over year may not be the best strategy for your business.  You should review all your contracts with vendors as well as comparison-shop for regular supplies at least once a year. Pick a date you won’t forget…perhaps the day you change the clocks or the battery [...]

Your Down Time Can Help You Up

Posted: September 13th, 2010

[by Jenna Close] Got time on your hands?  A few days off between shoots?  Research photographers whose work you admire.  Go see an exhibition of art, photography, sculpture, etc, then ask yourself what it is about the art that moves you.  Go out and shoot some personal work with this in mind.  It doesn’t matter [...]

Exploring New Features

Posted: August 20th, 2010

[by Paul Bartholomew] Have you ever worked in Photoshop and see a feature you’re unfamiliar with? Look it up and see what it’s about. It may become very important to your work. Don’t have time to look things up? Write it down for when you do. Paul S. Bartholomew is an architectural photographer based in [...]

Extending Battery Life of Mac Laptop

Posted: August 19th, 2010

[by Peter Krogh] If you need to get the maximum run time out of a battery charge on your Mac laptop, you’l want to be aware what is running in the background. If I have a long airplane flight, for instance, it can be annoying to run out of battery while I’m still in the [...]

Rediscover

Posted: August 18th, 2010

[by Leslie Burns] Rediscover the joy in what you do. If you aren’t loving making images, just for the sake of making images, you may need at least a vacation or perhaps a change in career. Leslie Burns is a creative/marketing consultant and not a lawyer (yet). She is taking the summer off from law [...]

Stay in Touch?

Posted: August 17th, 2010

[by Thomas Werner] When an art buyer, editor, gallerist, says, “Stay in touch”, they are asking you to send them updates on your new projects or work. They are not asking to you to be part of their fab five, or go to lunch on a regular basis. It is a just friendly way of [...]

Quick Tip Week

Posted: August 16th, 2010

[by Leslie Burns] Shooting for yourself is one of the best things you can do for your business. Schedule time each month to work on personal projects. Leslie Burns is a creative/marketing consultant and not a lawyer (yet). She is taking the summer off from law school to work on a 2nd ed. of her [...]

Keyboard Shortcuts

Posted: July 23rd, 2010

[by Paul Bartholomew] Shortcuts can add up and save a lot of time. Try memorizing keyboard shortcuts to your most used tasks or tools. Keep a list on your desk for reference and you will soon catch on. Once it becomes intuitive your work will move much more efficiently than clicking around. Paul S. Bartholomew [...]

Pack Right the Previous Night

Posted: July 22nd, 2010

[by Kevin Lock] For every job, pack as if you were going on a family vacation.  Lay it all out the night before, inspect it, cross it off a checklist and put each item in its proper place.  This will relieve a lot of stress and besides the rest of your creative team will be [...]

Quick Tip for Better Video

Posted: July 21st, 2010

[by Gail Mooney] Audio is everything with video.  When shooting with a hybrid camera like the Canon 5D Mark II, never use the camera mic to capture your audio.  Always use an external mic and either use with a pre-amp like a Beachtek or JuicedLink or capture the audio independently with a high quality digital [...]

Fine Art Print Viewing

Posted: July 20th, 2010

[by Thomas Werner] If you want your prints to stay clean, always bring a set of new white gloves when dropping off your portfolio or meeting with a gallery or reviewer, to take a look at your work. Never assume the person viewing your work will have them, they most likely will not, and please [...]

Quick Tip Week

Posted: July 19th, 2010

[by Carolyn Potts] Do some research about what you’re being asked to photograph. If you take the time to read up on the product, company or event you’re being asked to shoot (you know you can Google ANYTHING) you appear to be someone who will be a partner in problem-solving. Demonstrating that you’ve actually taken your own time to [...]

Make Time to Meet Someone New

Posted: June 18th, 2010

[by Kevin Lock] Unless we introduce ourselves, “they” do not know who we are. It is time to make that introduction.  Take a few days, put together a blurb book, pick up the phone, make some cold calls, set up a couple of meetings and jump in. Get out and meet someone. Kevin Lock is [...]

Diversify

Posted: June 17th, 2010

[by Jenna Close] How many ways can you make your images work for you?  Boutique stock agencies, print sales for corporate offices, greeting cards, book jackets…look for opportunities to shoot once and sell often.  Additional payments from a variety of sources can help fill in the financial gaps. Jenna Close, along with partner Jon Held, [...]

Organizing Emails

Posted: June 16th, 2010

[by Paul Barholomew] Try organizing emails by creating folders that sort by keywords. An example is a folder setup to contain emails with the keyword “ASMP”. Reading through emails will be easier, especially if you subscribe to multiple forums. On Mac this can be setup in your mail preferences under “Rules”. Paul S. Bartholomew is [...]

Photoshop CS5 with Large Files

Posted: June 15th, 2010

[by Jay Kinghorn] Are you using Photoshop CS5, on a Mac running Snow Leopard and looking to take advantage of all the RAM in your computer when working with large files? Make sure you’ve installed the DisableVMBuffering plugin in your Photoshop CS5>Plugins>folder. The plugin is included in the Extras folder on the Photoshop installer DVD [...]

It’s Quick Tip Week …

Posted: June 14th, 2010

[by Leslie Burns] You’ve (hopefully) got an electronic “filing” system in place for your images. How about for your paperwork?

Phase One Buys Expression Media

Posted: May 25th, 2010

Microsoft has sold Expression Media to Phase One, the Danish company that makes Phase One cameras and Capture One software. Phase One is offering the following to existing customers: * Capture One owners can get a free copy of Expression Media * Expression Media owners can get a free copy of Capture One * iView [...]

Cold Calls?

Posted: May 7th, 2010

[by Kevin Lock] Having a hard time reaching out to new clients?  Pick up the phone and personally reconnect with past clients that you may have not heard from or worked with in a while. You will be surprised how this will boost your confidence and assist you in making long over due “cold calls” [...]

Are You a Good Listener?

Posted: May 6th, 2010

[by Blake Discher] When you’re on that call talking to a potential new client, remember to count to two before you answer any questions or ask new ones.  This two-second buffer will help you to be a better listener because you won’t need to be thinking about what you’re going to say next while the [...]

Are You Using a Mac?

Posted: May 5th, 2010

[by Carolyn Potts] Want a rarely-used, no-brainer business tip for photographers who rarely read instructions because Macs are so easy-to-use. (i.e. about 90% of us!)? Invest just 5 minutes with any of your applications’ Help files. It will increase both your productivity and the R.O.I. of your Mac investment. Challenge: Take 5 now with the [...]

Consider Becoming an LLC

Posted: May 4th, 2010

[by Leslie Burns] Consider changing your business structure to an LLC for the liability protection it provides. Talk to a real attorney about this. A small investment in making the change now could save your personal assets down the road.

ASMP Specialty Groups

Posted: May 3rd, 2010

[by Paul Bartholomew] The specialty group forums and resources are a great benefit for ASMP members. Ask those who participate and you will find it’s a great resource that helps many of us with unique questions and issues within our specialties. Groups currently include architecture, food and fine art. See for yourself but remember to [...]

Reaching Out

Posted: April 16th, 2010

[by Paul Barholomew] Do you have any questions about business practices, techniques or fees? Try reaching out to other photographers within your specialty. If you feel uneasy about contacting your local competition then contact someone in another region. ASMP members find that communicating with others is a great benefit and it’s valuable to your growth!

Network

Posted: April 15th, 2010

[by Gail Mooney] Network with your peers and others.    For example: If you are interested in getting into video production, get to know creatives who are already involved – sound mixers, camera operators, editors, writers etc.  Go to trade events and meet ups like Final Cut Pro meet ups to network with editors or [...]

Production Charges?

Posted: April 13th, 2010

[by Leslie Burns] Double-check your production charges–are they priced correctly to give you a reasonable profit? Small financial leaks can sink your business.

Learn to Edit

Posted: March 18th, 2010

[by Gail Mooney] Even if you hire a professional editor to bring polish to your video. Editing your own material makes you a better shooter. You quickly realize what you should have shot.

Equipment Backups

Posted: February 24th, 2010

[by Paul Bartholomew] It kind of goes without saying that having a backup camera is very important. The chances are high that you will eventually run into equipment malfunctions. Try to have a plan B in place. Did you think about a backup tripod? If your work is mostly accomplished on a tripod, everything will [...]

Please Release Me

Posted: February 19th, 2010

[by Blake Discher] Many photographers forget  that their websites are a form of advertising and as such the individuals in the images must be released.  ASMP has Property and Model Releases on it’s site, available to anyone, at www.asmp.org/releases.  I keep copies of the simplified release in my camera bag and in my car’s glovebox.  [...]

Do You Have a Voice Mail Problem?

Posted: February 18th, 2010

[by Jim Cavanaugh] How many times have you heard people lament “I can’t get a hold of anybody. All I ever get is voice mail”. It can be frustrating until you realize that voice mail is really a perfect way for you to get your message to a client in a clear, concise manner. Just [...]

Save Time Getting Paid

Posted: February 17th, 2010

[by Paul Bartholomew] Sometimes an invoice payment is delayed because a W-9 form may be required by the client.  Whenever working with new clients you can send a filled out W-9 form along with the invoice or you can check with their accounts payable if one is required. This can also reduce the hassle of [...]

Use a Validated Transfer

Posted: February 16th, 2010

[by Peter Krogh] Whenever you move the primary copy of your images from one drive to another, you should perform a validated transfer. This makes sure that all files are transferred, and that every bit in the original is also in the copy. Read about the process and watch a movie of it in action [...]

Video Quick Tip

Posted: February 15th, 2010

[by Gail Mooney] Watch TV commercials with the sound off. You’ll quickly see how the footage was cut together in the editing room.

Follow the Lawyers

Posted: January 22nd, 2010

[by Leslie Burns-Dell'Acqua] One of the biggest lessons I’ve learned in law school has been to look at both sides of every issue and to negotiate solutions–not as antagonists, but as two “sides” with a common goal. If lawyers can do this successfully, leaving the venom and aggression out of it, photographers and clients can.

Think Different

Posted: January 21st, 2010

[by Thomas Werner] Think of video as more than documentary or an interview; think about how you can use video to create physical and emotional space, architecture, think of ways to immerse people, control their experience. Begin to use video in more ways than just a moving version of your still imagery. Get one step [...]

Action Trumps Inaction

Posted: December 22nd, 2009

[by Charles Gupton] Although it’s against my perfectionist nature, I am finding that with today’s fast changing market conditions, I’m needing to make a huge number of decisions without first having all the information I’d like to have in hand. However, as I look around, I’m seeing way too many people living in fear of [...]

Feeling Overwhelmed?

Posted: December 21st, 2009

[by Leslie Burns-Dell'Acqua] Sometimes, when you feel completely overwhelmed and out of control, a day off is not only a good idea, it is absolutely necessary. The piles of things to be done will still be there, but you’ll be in a better place to deal with them.

Are You Thinking About a Video Camera Purchase?

Posted: December 11th, 2009

[by Gail Mooney] Before you decide on which video camera to buy, work backwards and make sure your editing software and platform will be compatible.  Check out these compatibility charts from Adobe and Apple.

What About Flickr?

Posted: December 9th, 2009

[by Thomas Werner] Art buyers and art directors look for photos in the places they are most familiar and comfortable with. Put your photos up on Flickr, a large number of art buyers and photo researchers look for, and purchase, images there.

It is Quick Tip Week …

Posted: December 7th, 2009

[by Paul Bartholomew] With so many online accounts these days we become very vulnerable to hackers. I had my blog hacked this past year and decided on an easy solution. I created a much longer password that’s easy to remember by combining two passwords together. So far it’s been working.

Read These!

Posted: October 30th, 2009

[by Blake Discher] Non photo-centric blogs that get my nod:  Photographer Bruce DeBoer (@brucedeboer) writes an absolutely superb blog about creativity.   Marketing guru Seth Godin’s blog at is read by just about every member of ASMP’s National board.  And for the latest in technology, both current and speculative, check out www.gizmodo.com. It’s hard to not [...]

Start Pounding the Pavement

Posted: October 29th, 2009

[by Leslie Burns-Dell'Acqua] Jump start your marketing by calling three targets every day for the next two weeks. Not the same three, of course. If local, try to get a meeting. If not, ask if you can send your book. (you can keep doing this after two weeks, but commit to that time to start) [...]

Use an RSS Reader for Easy News Gathering

Posted: October 28th, 2009

[by Jay Kinghorn] Blogs are a tremendous source for information, ideas and insights. However, they can also be a tremendous drain on your time and productivity. If you subscribe to more than a handful of blogs or news feeds, an RSS reader like Net News Wire (Mac), FeedDemon (Windows) or Google Reader is essential to [...]

Get Out of Your Routine

Posted: October 27th, 2009

[by Thomas Werner] Take 6 friends, drive into the forest, desert, to the ocean, a lake, and just photograph each other all day….feed off the energy, creativity and community, and do not worry about the outcome of the shoot.

It is Quick Tip Week …

Posted: October 26th, 2009

[by Gail Mooney] Make sure that when you take a class – like Final Cut Pro – that you have a project to work on. Even if it’s a project that’s self proposed – it will let you immediately apply your new knowledge in a real way.  Otherwise, the information you hear tends to go [...]

Quick Tip: Automate your social media

Posted: October 2nd, 2009

[By Ed McDonald] Unless you have unlimited amounts of time on your hands, you should automate as many steps of your social media as possible. Like cross-posting all content in multiple social media outlets. Take some time to set up a few steps to automate the process. Here are a few good tools for sharing [...]

Video Editing Tips

Posted: October 1st, 2009

[by Gail Mooney] Be organized – gather and import all your assets (video, audio, stills, logos and other graphics) into editing system before you start the actual edit. Make transcripts of the interviews.  I like exacting paper transcripts with all the “ums” and “you knows” included.  That way if I’m looking at the paper transcript [...]

Do Your Know Your Trackpad?

Posted: September 30th, 2009

[by Peter Krogh] On Mac 10.5 and above, you can get a right-click by double-tapping your trackpad with two fingers.  Go ahead and try. (If you’re not already using a multi-button mouse, you literally don’t know what you’re missing.) There is all kind of functionality hidden in these “contextual menus”.  Clicking nearly any onscreen item [...]

Change Order Forms

Posted: September 29th, 2009

[by Leslie Burns-Dell'Acqua] Make sure you always have blank Change Orders in your kit and use them. A change to a project during the shoot absolutely requires new numbers, but some clients try to get more for nothing by changing the project while on-set. Make sure also that the person signing it has the authority [...]

Quick Tip for Creativity

Posted: September 28th, 2009

[by Paul Bartholomew] Most of us heard about getting outside opinions when it comes to our portfolios. What about our creative ideas and notes we keep? Try finding a creative partner to share your ideas. You never know what someone else can bring to the table and perhaps you can help them too.

Take Some Me-Time

Posted: September 11th, 2009

[By Judy Herrmann] Keep your business moving forward and your perspective clear by scheduling an hour or two each week for reflection and planning.  Use this time to think about what’s working, what isn’t and what needs to change.

Lightroom Tip: Save Your Metadata

Posted: September 10th, 2009

[By Jay Kinghorn] Save Lightroom’s metadata back into the original files by selecting images, then, from the Metadata menu, select Save Metadata to File. Alternatively you can use the keyboard shortcut Cmd+S (Mac) or CTRL-S (Win). This writes metadata into JPEG, TIFF, DNG and PSD files and writes metadata into XMP sidecar files for Camera [...]

Resurrect Your Blog

Posted: September 9th, 2009

[By Paul S. Bartholomew] Did you jump on the blog bandwagon and fall off? So many blogs are out there and some are getting stale. Consider keeping a regular schedule for updates such as weekly or monthly. Whatever you do, get to it! It not a good thing when someone visits your blog with the [...]

It’s Quick Tip Week – Pick Up Your Camera

Posted: September 8th, 2009

[By Leslie Burns-Dell'Acqua] Go shoot for yourself. This is always the best thing you can do for your marketing — making your own images. Your work will define your vision and your vision is your marketing starting point.

Marketing Quick Tip from Leslie

Posted: August 21st, 2009

Plan a trip to show your book in another city. This doesn’t have to cost a lot–for example, if you are in Cincinnati, drive to Columbus or Lexington for the day. When you call the targets, make sure they know you are coming from out of town because that will often open doors.

Photoshop Quick Tip: Maximize Photoshop File Compatibility

Posted: August 20th, 2009

In Photoshop’s preferences, under the File Handling tab, be sure to change the Maximize PSD and PSB File Compatibility from “Ask” to “Always.” Although this makes your file sizes larger, it ensures your layered Photoshop files will display correctly in other imaging applications like Lightroom, InDesign, Microsoft Expression Media and Extensis Portfolio.

Following Through

Posted: August 19th, 2009

We tend to put great effort into our marketing and trying to get new clients, but what about after the photo shoot? How are you presenting the final images? Think about what the packaging and presentation look like and follow through with your branding. It’s another opportunity to make a great and lasting impression.

Mantras for a Good Life

Posted: August 18th, 2009

Always have a dream.  Believe in it. Believe in your ability to make it happen. Keep your passions alive.  For me, my strong interest in cultural stories will always keep me exploring.  I need that and it gives my life perspective. Set goals – even little goals are good and then reward yourself.  They will [...]

Quick Tip Week – Build a Technology Plan

Posted: August 17th, 2009

Most businesses think about business plans and marketing plans but it’s important to develop a technology plan, too.  Think about what new technologies (and skills) you need to invest in over the next year or two.  Include their costs in your CODB analysis and make sure you’re clear on how they’re going to help you increase [...]

Quick Social Media Tip

Posted: July 31st, 2009

Increase your social media (linkedin, FaceBook, or Twitter) reach by a minimum of five qualified leads a week. Use programs & web sites to help you, like Mr. Tweet.

Take a Look

Posted: July 30th, 2009

This is not the usual group of portfolios, whether you find it commercial or not I will leave up to you, but I will say that some of these photographers are very successful….

Using Headphones

Posted: July 29th, 2009

When shooting video where the audio is also important – always wear headphones.  The camera meters might indicate that you are getting sound (visually) but it might not be good clean sound.  Headphones are important.

My Sketchbook

Posted: July 28th, 2009

When studying fine arts in college my professors always emphasized the importance of carrying a sketchbook at all times. Ideas can pop up randomly when I least expect them, so to keep them from escaping me, I need to get them captured somehow before forgetting. The best part about a sketchbook is that I can [...]

Quick Tip Week Starts With a Party

Posted: July 27th, 2009

Consider throwing a casual party for local clients. It’s a great way to connect and get to know each other.

Another Really Quick Tip From Leslie

Posted: July 9th, 2009

Check your records to see if any licenses are about to expire. Contact those clients to see if they’d like to renew.

Looking for a Little Work as a Photo Instructor?

Posted: July 7th, 2009

I always suggest sending a resume, either mailed or online, or both, right after January, and in the middle of August, right before the spring and fall semesters begin. These are both times where a photo program may find themselves needing a good instructor or two on short notice due to someone moving, getting a [...]

Video Quick Tip on a Budget

Posted: July 6th, 2009

[div hVlog style="text-align: center"][vPIP class="hVlogTarget" type="video/x-mov" onclick="vPIPPlay(this, 'width=540, height=304, name=DiningDolly', '', ''); return false;"][/div] Overusing the zoom feature of a video camera is the sign of an amateur.  But there are times when you want to make a camera move.  If I’m in a location where I can put my hands on a wheel chair, [...]

Marketing Quick Hit from Leslie

Posted: June 17th, 2009

Call and email to try to get portfolio shows. Offer to bring food (lunch?) and make it an “event” not just a one-on-one.

Your Monitor: The Keystone of Your Digital Workflow

Posted: June 16th, 2009

Take a moment to appreciate your monitor. It sits there quietly on your desk or on your lap, helping you make image corrections, send correspondence with clients and connects you with the world via the Web. Of all the devices in your digital photography workflow, your monitor is the most important. It’s even more important [...]

Quick Tip Week – Let’s Start With Jamey Stillings

Posted: June 15th, 2009

This photograph by Jamey Stillings of the Colorado River Bridge appeared in yesterday’s New York Times Magazine. I stubbled upon it over my morning coffee and it changed my day. A beautifully executed image and a fascinating subject coalesced and I craved more. I went to Jamey’s web site and viewed the entire portfolio. I [...]