Archive for Pricing

Estimates Are People Too

Posted: January 31st, 2014

[by Richard Kelly] Okay estimates are not people but it’s people who request estimates. In my practice, we get requests for proposals, requests for bids and informal requests to estimate a project. Many companies and organizations have policies that require multiple vendors to bid on a project. Assuming the scope and information are the same [...]

Why Doesn’t She Like Me? I’m Not Sure, But I Always Say Thanks.

Posted: January 30th, 2014

[by Blake Discher] It began as a great relationship. She made the initial effort to get in touch! You felt a mutual attraction. The first phone conversation was promising, you thought to yourself, “this just might be the one.” You even told a friend or two about her. You gave her what you thought she [...]

Helpful Persistence

Posted: January 29th, 2014

[by Jenna Close] I usually take a few different steps when following up on an estimate. First, I place a phone call to my contact within a few minutes of sending them the estimate. If they answer the phone, I offer to walk through the estimate with them and answer any questions they may have. [...]

When You’ve Lost a Bid

Posted: January 28th, 2014

[by Kat Dalager] What happens after a photographer is selected can be a mystery to those waiting to hear about a decision. If you’ve ever wondered why you don’t hear a peep after providing an estimate, please read on… No One Wants to be the Bad Guy One of the most difficult things for art [...]

There’s No Tax Deduction for Working for Free

Posted: July 26th, 2013

[by Blake Discher] A mistake many emerging photographers make is to think that if they work for free for a charity, they can take an IRS deduction in the amount of what they would have charged had it been a for-profit company.  Any accountant will tell you the only thing you can deduct is the [...]

“We Don’t Have Any Money… But It Will Be Great Exposure for You.”

Posted: July 25th, 2013

[by Carolyn Potts] We’ve all heard that. You already know you can’t accept all “opportunities” to work for free or you’ll soon be out of business (you do know that…don’t you??).  So you have to have a way to decide who to turn down and who to help out. It all comes down to love [...]

Is it Ever OK to Work for Free?

Posted: July 24th, 2013

[by Judy Herrmann] There are those out there, who’ll tell you that working for free is morally bankrupt.  That the low-ballers who do it are destroying the industry and have souls blacker than pitch (whatever that is). Others feel (just as strongly) that they couldn’t possibly charge while they’re gaining experience or if it’s a [...]

Working for Free

Posted: July 23rd, 2013

[by Gail Mooney] I read a terrific article by Suzanne Moore in The Guardian entitled; “In the digital economy, we’ll soon all be working for free – and I refuse.” I highly recommend that you all read this article because it speaks about sustaining a creative career in a digital economy where you are competing [...]

I Want the Entire Budget

Posted: May 23rd, 2012

[by Rosh Sillars] Whatever my client’s budget is, I want it.  The worst feeling is when I leave money on the table. That is why I use per-image pricing. I’ve found that when clients have a set budget, they will use it if you give them the opportunity.  Day-rates don’t offer the opportunity to purchase [...]

Tactfully Approaching the Budget

Posted: May 21st, 2012

[by Jenna Close] Dealing with budgets can be a tricky situation.  I always find it odd when a client says they “don’t have a budget”, so I tend to look at this response as more of a tactic than the actual truth.  In most cases, when someone is looking for a product or service, they [...]

It’s Not Always About Price.

Posted: May 7th, 2012

[by Todd Joyce] Here is a short list of why you may have lost that job… Hard to work with Not a problem solver Not fun Style is wrong for the job Not good with clients Reminds the buyer of someone they hated in High School…  (it happens) Quality of work isn’t as good Too [...]

Fast, Easy, Convenient

Posted: February 17th, 2012

[by Judy Herrmann] Over the past few years, advances in technology have changed how we buy things.  We expect transactions to be fast, easy and immediate.  We expect to be able to find out 99% of the information we need to know in order to make a purchase decision without ever having to pick up [...]

Your Favorite Bookmarks…

Posted: August 18th, 2011

[by Judy Herrmann] This week, we are focusing on our contributors’ favorite bookmarks.  The places we go when we’re looking for information, inspiration, insights, training, time-saving tools and more; the bookmarks we find more valuable than the millions of other potential bookmarks that populate cyberspace.  And there are millions. Now that the vast majority of [...]

Get the Most from Post

Posted: July 25th, 2011

[by Jenna Close] Early in my career a solar industry client accidentally taught me a valuable lesson about post-production.  The conversation went like this: CLIENT: “I see this line item on your estimate about post-production.  We won’t be needing any of that.  We want the photos to look real.” ME (inexpertly ending the conversation): “OK.  [...]

Pricing Video

Posted: May 12th, 2011

[by Gail Mooney] I get asked this question all the time “How do I price video”.  First of all I need to state that I do not position myself as a DP or Camera Operator.  I want to take the lead on a project and handle the entire video production.  So when I talk about [...]

Learning How to Price Video

Posted: May 11th, 2011

[by Judy Herrmann] Late last year, after creating some personal video projects, my partner, Mike Starke, and I started exploring the realities of producing video for clients. Over the years, we’ve learned the hard way to perform in-depth research before committing funds to any diversification scheme so  we started the process by doing a series [...]

Pricing Video: When Estimating, Don’t Forget Client Reviews and Output

Posted: May 10th, 2011

[by Jay Kinghorn] When estimating an upcoming video or multimedia job, it’s easy to neglect estimating the time necessary for client reviews and encoding your video files for output. These two areas alone can quickly eat through your profit margins . Here are a few tips to make sure you’re accurately estimating these aspects of [...]

Estimating Video

Posted: May 9th, 2011

[by Gail Mooney] First let me say that I position myself as a producer and that I estimate on the entire video production. I do not hire myself out as a Director or Director of Photography or as a Camera Operator. Many times I may also direct and shoot a project but when a client [...]

Selling Your Price

Posted: March 11th, 2011

[by Susan Carr] As photographers we are confident skilled visual communicators. When it comes to pricing our work we may lack, in equal measure, the skill necessary to articulate our pricing structure in a clear and concise manner. Talking about price can be uncomfortable for us. However, when we are confident in how we determine [...]

The Power of Paperwork

Posted: March 10th, 2011

[by Judy Herrmann] Anyone will tell you that you’ve got to have your paperwork buttoned down tight.  ASMP even provides handy templates for estimates, assignment confirmations, delivery memos, change orders and invoices at www.ASMP.org/forms and you’ll find a comprehensive set of ASMP recommended terms & conditions you can modify to fit your needs at www.ASMP.org/t&c.  [...]

Creating A Downward Spiral

Posted: March 8th, 2011

[By Steve Whittaker] Recently, I visited several web sites of photographers who are fairly new to the field of Architectural Photography. Several were members of the ASMP Architectural list serve and I noticed that they had listed their fee structures on their web sites. In several cases, their fees reflected values that were available to [...]

Avoid Confusion – Talk About Usage

Posted: March 7th, 2011

[by Shawn Henry] The major point of confusion between clients and photographers with many photo assignments, both editorial and commercial, is the scope of the usage allowed by the photographer and those expected by the client.  This confusion often results because the photographer fails to address the usage issue up front, instead relying on “boilerplate” [...]

But, I Don’t Know How to Price It

Posted: October 29th, 2010

[by Shannon Fagan] Over the years, I’ve developed a collective resource for image license pricing advice.  Here’s a list of some of my favorites, from the theoretical to the pragmatic.  Take them as a seed start for investigations on pricing, and also with a grain of salt.  When pricing complicated assignments and licenses, I often [...]

On Your Mark, Get Set, GO!

Posted: October 28th, 2010

[by Judy Herrmann] Let me make one thing clear – I am a big advocate of pricing by the shot or project.  With one or two exceptions (event photography comes to mind), charging by the hour just punishes you for gaining skills and investing in better equipment. It also encourages the client to try to [...]

Staying True to Your Creative Fee

Posted: October 25th, 2010

[by Jenna Close] As a general rule, I don’t lower my creative fee when negotiating pricing with a client.  Since (as the name implies) this is the price I put on my own creativity, I want to retain the initial value I have placed on it.  My feeling here is that negotiating pricing is a [...]