Archive for Digital Publishing

Establishing A Unique Brand

Posted: May 31st, 2016

[by Chris Winton-Stahle] It’s often the case that finding yourself as an artist is difficult with all the distracting noise out there in the business. It is a difficult thing to look within, find that inner clarity, listen to that voice within and THEN build a strong brand-name around that vision. But, as artists, this [...]

Rethinking Pricing of Visual Assets

Posted: May 16th, 2016

[by Jan Klier] Cross-post from LinkedIn. Lots of change is afoot in the world of visual assets, which I consider the umbrella term for still photography and motion imagery. The still photographers are grappling with an apparent imbalance of supply and demand, competition from ‘everyone is a photographer’, a client base less versed in the business [...]

How Your Portfolio Edit Can Support or Tank Your Brand

Posted: May 9th, 2016

[by Carolyn Potts] Show too much=Risk being forgettable. You probably know by now that your brand is way more than your logo. It’s visual consistency throughout your online and offline presence. Think of Apple. One of the most iconic brands we know and probably the most widely-used example in discussions about branding excellence. If you [...]

The Struggle With Modern Day Usage

Posted: April 18th, 2016

[by Jenna Close] The single largest conflict with my client-direct jobs is limited licensing. Prior to the internet, promotional materials required a lengthy process of design and printing. Changes to existing materials happened neither quickly nor often, thus it was easy for clients and photographers both to keep track of image usage. These days change happens [...]

Personal Projects and Getting Work

Posted: April 15th, 2016

Success Story Series  – Part 3 [by Todd Joyce] I’ve done several personal projects and I have to say that the work that I received as a result, and what I’ve learned from them have been worth every minute/hour/day/week and month spent. One of the most rewarding projects was my 30 day portrait project.  http://joycephotography.com/flipbook/.  [...]

The Art of Self-Promotion

Posted: March 31st, 2016

[by Chris Winton-Stahle] Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do [...]

Creating Buzz

Posted: March 29th, 2016

[by Michael Clark] Promoting yourself and your work is a never-ending task for any creative. Over the last twenty years as a freelance adventure sports photographer I have tried just about every promotional method under the sun. No matter what type of promotion you do, it all comes down to the work. If the images [...]

CGI, One Big Toy Box.

Posted: December 4th, 2013

[by Jeff Glotzl] Or rather, an virtual machine shop with a photo studio in the back. My first exposure to an integrated CGI and photography workflow came when photographer Chris Clor came to speak to my ASMP chapter, to show his work and share his methodology. I was blown away! Chris’ presentation opened my eyes [...]

Pick You

Posted: May 10th, 2013

[By Rosh Sillars] Seth Godin famously advises: Don’t wait for others to pick you. This is certainly good advice when it comes to the publishing industry. As someone who has published books via traditional publishers, I’m not fearful of publishing on my own. You shouldn’t be either. Yes, there are advantages, such as distribution channels [...]

Self – Publishing – It’s Never Been Easier

Posted: May 9th, 2013

[By Gail Mooney] I’ve had a bit of experience with self-publishing. My first attempt many years ago, was with My Publisher when I created a hard cover book of family photos to give as Christmas gifts for my siblings. I went on to produce a couple of printed books using both Blurb and Lulu with [...]

Want to Make an App with Adobe Creative Cloud?

Posted: May 8th, 2013

[By Richard Harrington] Like many of you, I’m digging in to learn about digital publishing.  Adobe has a compelling solution with Adobe Digital Publishing Suite, which is included with a Creative Cloud membership.  This tool lets you create apps that work well on tablets and can serve as a starting place for your digital publishing [...]

Impressive Quarterly Newsletter Yields Assignments

Posted: May 7th, 2013

[By Blake Discher] I met Santa Fe photographer and ASMP member Michael Clark several years ago when I visited his ASMP chapter to speak about Search Engine Optimization. A very busy commercial outdoor sports photographer, his work has appeared in advertising for Nikon, Apple, Continental Tire, and countless others. He walks the walk when it [...]

Self-Publishing An Outlet For Success? 

Posted: May 6th, 2013

[By Jay Kinghorn] In a wide-range of industries, the Internet is enabling businesses to connect with, and sell directly to, their audiences, bypassing traditional distributors, publishers or middlemen. This allows smaller, niche businesses to sell their wares more profitably and establish a tight-knit bond with their customers. In the world of filmmaking, James Swirsky and [...]