Archive for Career Planning

The Art of Self-Promotion

Posted: March 31st, 2016

[by Chris Winton-Stahle] Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do [...]

Prospecting Like a Pro

Posted: February 11th, 2016

[by Kat Dalager] Shotgun marketing has become less effective in a population that would prefer to opt in rather than opt out. That means up front research is more important than ever if you want to make the most of your time and money. Where to Begin You could always buy an email or mailing list [...]

Validating a Prospector’s Approach

Posted: February 10th, 2016

[by Barry Schwartz] In my twenties I wanted to be a field biologist. I loved the idea of being outside, engaging with the elements, and how naturalists develop broad conclusions based on specific behaviors and occurrences. I appreciated that research never ends; that there was always more to learn, deeper to look, farther to go. I [...]

Just 5 Minutes a Day…

Posted: January 20th, 2016

[by Judy Herrmann] This past Fall, my 9-year-old daughter started learning Viola as part of her elementary school’s strings program. Like most music teachers, Ms Vaughn wants the kids to practice every day. But what’s novel about her approach is that she asks them to practice for just 5 minutes per day. Years of experience [...]

Predictions for 2016 and Beyond

Posted: January 8th, 2016

[by Kat Dalager] Now, more than ever, photographers need to be thinking about content rather than just photography. “Content” includes still and moving images, sound and words. There will be less distinction between channels such as “print” or “digital.” Take Live Portrait for example. Like QR codes and other virtual reality apps, it provides an [...]

Standing Out

Posted: January 5th, 2016

[by Michael Clark] Every year, between Christmas and New Year’s, I work up my goals for the next year according to my latest 5-year plan. Those goals are a not only a list of ambitions and dreams, but they are also a working document that helps me focus on where I want to go with [...]

Don’t Tell and Do it NOW!

Posted: December 23rd, 2015

[by Todd Joyce] We all make new promises to ourselves each year and most are broken by the end of January.   Promises tend to focus on being better at something (e.g physical shape, better communicator, better at marketing or to be more open to new ideas or styles). Some of the terms we use in [...]

Making the Move to Photography as Second Career

Posted: October 28th, 2015

[by Anthony Bianciella] Leaving a full-time career to become a professional photographer can be attractive and unnerving at the same time. Given the right set of circumstances, you can make it work. And everyone’s situation is a little different so you may need to plan ahead to ensure that you’re in the right position to [...]

An Interview with Doug Menuez

Posted: September 18th, 2015

An Interview with Doug Menuez Shortly after I opened my studio, I was flipping through an awards annual and saw a self-promotional piece Doug Menuez created about his wife’s experiences immigrating to the United States. It was love at first sight. Since then, I have watched his career with increasing admiration and respect. It was [...]

Legacy and Estate Planning for Photographers – An Attorney’s Perspective

Posted: September 17th, 2015

[by Kenneth Falcon] Estate planning is an extremely important consideration for any person, and especially those who own or control intellectual property. For photographers, there are special considerations to be taken into account. You leave behind a unique legacy, which—if properly administered—can be profitable for your heirs, and provide enrichment to future generations of your [...]

Preparing For a Final Edit

Posted: September 16th, 2015

[by Richard Kelly] Like many of my peers, I started snapping pictures with film in a camera. All of us who started this way have stories of falling in love with photography as we watched the image develop in a tray of developer under the glow of a red safe-light. We have a romantic connection [...]

The Value of Future Licensing Revenue

Posted: September 15th, 2015

[by Ellen Boughn] Preparing for the inventible requires a lifelong commitment to record keeping, image file organization and editing. At the time of death or when placing an archive into a trust a value must be assigned. It is relatively easy for a fine art appraiser to determine the value of a collection of prints, [...]

What Happens to My Images?

Posted: September 14th, 2015

[by Peter Krogh] A photo collection can have great ongoing value. As photographers, we understand the historical, emotional and commercial value of images. But the long-term maintenance of a photo collection can also be a real liability. If you want to maximize the value and life of your photography, it’s important to do some realistic [...]

Mitigating Obstacles

Posted: September 11th, 2015

[by Jennifer Stoots, AAA] It took the Estate of Robert Doisneau six years to settle and the Todd Walker Estate ten years. What does this mean exactly? For the photography market, it meant that, after the artists died, their artwork was taken out of circulation until such time that the executor could complete the process [...]

Personal Archives

Posted: September 10th, 2015

[by Thomas Werner] Many of us think of a personal archive as a group of images and/or videos archived with a clear and accessible numbering system that will allow for easy access and identification of the image whether online or in print. If your goal is to build a valuable and enduring archive you need [...]

What’s Your Legacy?

Posted: September 9th, 2015

[by Todd Joyce] Years ago, an ASMP chapter (Dallas, I think) coordinated a show of projected member images with the theme “what five images do you want to be remembered for, when all is said and done?”  The show was hosted in a funeral home with a live piano player.  Yes, a bit dark, but [...]

Tips to Make Life Easier for Your Heirs

Posted: September 8th, 2015

[by Mary Engel] I always say that inheriting an archive is a wonderful legacy, but a huge responsibility. I inherited my mother Ruth Orkin’s archive in 1985, and my father Morris Engel’s archive in 2005. I think it is important for a photographer working on their archive to think ahead about who the person might [...]

Thinking Farther Ahead

Posted: September 4th, 2015

[by Jenna Close] Typically in years past I have scheduled January as the month to start working on my marketing campaign for that year. There was always something hopeful about beginning the new year by rolling out a fresh set of promos. However, after awhile a pattern began to emerge. I would start out strong [...]

Building Your Roadmap to Success

Posted: September 3rd, 2015

[by Judy Herrmann] Summer is ending and we’re already two-thirds of the way through 2015.  It’s the perfect time to dig in and start thinking about the roadmap you’re following – where you’ve been, where you want to go and whether you’re on track or need to tweak things a little. Those of you who’ve [...]

Happy Business New Year!

Posted: August 31st, 2015

[by Todd Joyce] I treat Labor Day more like New Year’s Day than January 1st.  Each Fall, throughout our lives, we’ve been conditioned to start new school years.  At summer’s end, we would enter a new grade with new ideas and information.  We’d meet new people and establish new relationships.   I’ve been out of school [...]

The Vision Thing

Posted: April 15th, 2015

[by Barry Schwartz] I used to worry quite a bit about finding my “vision.”  I could not figure out where it might be located or how vision was even defined.  I believed the responsible thing to do was get a fix on my vision in advance in order to stick to it.  But how could [...]

Let Your Vision Find You

Posted: April 14th, 2015

[by Colleen Wainwright] Ultimately, all of the interesting career shifts and cool projects I’ve managed to accomplish came at me sideways, while I wasn’t looking. I left ad copywriting to become a screenwriter–until I found out that while I wasn’t much good at writing movies, I had some skill (and a lot more enthusiasm) for [...]

Channel Your Inner Madonna!

Posted: January 7th, 2015

[by Kimberly Blom-Roemer] We’ve all seen it, the metamorphosis that entertainers have to periodically go through to remain relevant in the industry. Like her or hate her… a great example of this is Madonna. Over the last thirty years, she has reinvented herself more ways than I can count. The same thing needs to happen [...]

The Good, the Bad and the Cardinal Sin of Photographers

Posted: December 23rd, 2014

[by Todd Joyce] Each year, about this time, I analyze my successes and failures. It’s important to see both, so that you can build on what’s good and change what’s not. These are a few of my observations. Looking back, 2014 was a very good year for me. I can certainly attribute some of the [...]

Will Photograph For Food

Posted: July 18th, 2014

[by Pascal Depuhl] Everything is important. But one thing is more important than everything. If you want to avoid standing on a street corner with a cardboard sign reading: “Will photograph for food,” there’s really only one thing you need to know. When you’re starting out as a photographer, everything seems important; buying equipment, getting [...]

Great Advice and Hard Truths

Posted: July 17th, 2014

[by Michael Clark] Starting out in this industry is a daunting task. I struggled quite a bit for a few years before I decided to go full-time and when I did, it felt like I was jumping off a huge cliff to see if I could fly. Early on in my career, Marc Romanelli, a [...]

Good Data and A Good Attitude: Two keys to launching a stable career

Posted: July 16th, 2014

[by Carolyn Potts] While no one could argue that you need talent, shooting skills, and post-production ability to have a successful photo career, it’s also critical to know some secrets that successful photographers know. People who are successful in any business know how to use both “left brain” business data and also employ some “right [...]

Ready to Launch: Build Your Networks

Posted: July 15th, 2014

[by Tom Kennedy] Launching a career can seem like an overwhelming task. There are so many things that need immediate attention, ranging from developing a business plan and setting up appropriate paperwork and relationships to support the business to finding immediate assignments that can begin to produce income. In the present world of always-on digital [...]

Strategic Planning – It’s Not Just For Big Businesses

Posted: January 8th, 2014

[by Kimberly Blom-Roemer] Between Christmas and New Year, I take some quiet time, isolate myself from the world, put on some beautiful music, and reflect on everything that has happened in the last year, good and bad. What worked, what didn’t? What did I achieve? Then, where do I want to be in a year, [...]

What’s Your Big Picture?

Posted: December 3rd, 2012

[by Gail Mooney] Ever since I can remember, I’ve had my eye on the “big picture”.  My “big picture” has changed many times over the years but somehow my mind would always have a picture of how I saw myself and what I saw myself doing.  Sometimes that picture was clear and vivid. I saw [...]

My Team of Advisors

Posted: November 16th, 2012

[by Richard Kelly] I can’t say enough about the importance of a strong team of professionals to my photography practice. My accountant not only assists me with the day to day questions regarding payroll, taxes and other financial planning, but is also a micro business and an excellent counsel on many of the other business [...]

Assemble Your “Cabinet”

Posted: November 15th, 2012

[by Kimberly Blom-Roemer] Just like a country, you are head of a vast empire. And, any successful leader knows, you can’t be an expert in everything. You need to surround yourself with the best people you can to make the best decisions and be successful. • Accounting. Whether you have an accountant handle all your [...]

Coaches: Olympians Do It, World Champions Do It, You Should Too!

Posted: November 12th, 2012

[by Jay Kinghorn] Michael Phelps and Tiger Woods have coaches. Michael Jordan had one too. Why don’t you? I’ve recently started working with a career coach and, from a career development perspective, I can honestly say that the hours we’ve worked together have been among the most valuable I’ve ever spent. Most remarkable was the [...]

The Most Important Question of All

Posted: October 18th, 2012

[by Judy Herrmann] When the late Susan Carr first asked me to contribute three chapters to The ASMP Guide to New Markets in Photography, I thought the topics she assigned me were pretty wide-ranging.  After all, Your First Step helps you clarify the vision that drives your career, Your Road Map outlines how to create [...]

Super-Charge the Time You Spend Working on Your Photography Marketing Plan

Posted: August 3rd, 2012

[by Carolyn Potts]  The time you invest working on your marketing has a real dollar value, so make every minute count – use time management tools and apps to help you FOCUS. If you omit vacation and holidays, there are about 49 work weeks/year. Invest just 20 min. per day on any marketing activity, and [...]

To Plan or Over Plan

Posted: August 2nd, 2012

[by Kevin Lock] As a young photographer, I quite simply jumped in. I didn’t look before I leaped and with that leap of faith, I was given little advice.  In all honesty, no one leaned in and said “Hey you know what?  That is a long way down… have you thought this thru?” Just silence. [...]

My Top 10 Tips for Photography Career Planning

Posted: August 1st, 2012

[by Judy Herrmann] For the past 5 years, I’ve been giving seminars, consulting and writing about business planning and managing change. Based on years of study and practice, here are my top tips for building a successful career or business plan: Get really clear about what you want. The single biggest stumbling block to making [...]

Do You Have a Marketing Plan Outside Your Head?

Posted: July 31st, 2012

[by Kimberly Blom-Roemer] Sounds, no pun intended, like a no-brainer. But have you actually sat down and written out your marketing plan, complete with dates, goals, etc? We have all heard this before – we wouldn’t set out on a cross country road trip (ok, most of us wouldn’t) without getting a map, or engaging [...]

Nobody Plans to Fail, but Many Fail to Plan

Posted: July 30th, 2012

[by Todd Joyce] If you’re like most artists, everything has to be perfect. So you engross yourself in thought for weeks working on a grand plan that is the most comprehensive ever made. Then, you get distracted and it never makes the light of day and you continue as you have, shooting from the hip. [...]

What’s Stopping You?

Posted: January 6th, 2012

[by Judy Herrmann] A new year.  A fresh start.  Time to rock that marketing!   But before we dig in, well, there are millions of things that need to get done first. When it comes to marketing, most of us have a pretty good idea of what needs to happen.  The challenge lies in getting it [...]

Risk & Reward

Posted: December 22nd, 2011

[by Jenna Close] In early 2011 my partner and I started offering aerial services with our remotely controlled helicopter.  It was the culmination of a year of research, development, training and considerable financial investment.  We believed that the RC Heli would be a new and useful tool for our clientele.  The endeavor was a big [...]

Don’t Sit on the Sidelines

Posted: December 20th, 2011

[by Jay Kinghorn] As I’ve traveled the country delivering my Adaptation: Running a Successful Photo Business in Today’s Era of Smartphones, Tablets and Social Media, I’ve spoken with photographers building remarkable businesses despite being in the midst of a global recession. Closer to home I’ve started attending the Salt Lake City Entrepreneurs Meet-up group, a [...]

Letting Go is Hard to Do

Posted: December 19th, 2011

[by Thomas Werner] Personally this past year was one of extraordinary change.  One of the most difficult aspects of this transition was the re-examination of my business, and evaluating what portions should be held onto and what should be let go of. A number of hard decisions had to be made regarding where and how [...]

People Watching

Posted: November 8th, 2011

[by Judy Herrmann] One of the most important functions I perform as a business owner is paying attention to the societal trends that affect my business.  Every decision I make – from the visual approach I take to producing new imagery to the prospective clients I target and the income streams I pursue – is [...]

Picking the Perfect Personal Project

Posted: November 1st, 2011

[by Colleen Wainwright] As a lifelong sufferer of Shiny Object Syndrome, I’ve generally chosen my non-work pursuits based on whatever glittery thing grabbed me. While it’s fun yielding to serendipity now and then, bigger projects requiring lots of my precious time/energy/attention tend to work out best when they’re rooted in some deeper longing and aligned [...]

No Small Decisions

Posted: October 12th, 2011

[by Richard Kelly] “There are no small decisions in moviemaking.”  – Sidney Lument , Director (pg 112 MAKING MOVIES by SIDNEY LUMENT Vintage Books) If you change “moviemaking” to photography, well you get the picture. This to me summarizes all my decisions from art, to craft to commerce. Every action has a consequence, or a [...]

Pay it Forward

Posted: October 11th, 2011

[by Jenna Close] “I challenge you to make your life a masterpiece.  I challenge you to join the ranks of those people who live what they teach, who walk their talk.”   – Tony Robbins Over the years I have been given many gifts of inspiration, support and friendship.  Without fail, these lessons have come from [...]

To Do – Build Future

Posted: September 6th, 2011

[by Jay Kinghorn] Do you make room in your to-do lists for skills training, experimentation or creative exploration? If your to-do’s focus only on getting through your immediate business and personal tasks, but fail to move you forward, you’ll have a hard time pushing yourself into new creative endeavors, opening new business opportunities or quite [...]

Gearing Up for Fall

Posted: August 26th, 2011

[by Judy Herrmann] As those lazy days of Summer draw to a close, I’m starting to prepare myself for the crazy days of Fall.  Shorter days usually mean longer hours for this working Mom, but do they have to?  As the demands of my business and my daughter’s preschool grow in tandem, I’m using what’s [...]

Learning From The Competition

Posted: March 22nd, 2011

[by Judy Herrmann] Traditional business planning experts stress the importance of conducting a  “competitive analysis” and it certainly offers some value.  Understanding the strengths, weaknesses and market position of the people you’re competing against can help you differentiate your business, anticipate client concerns or objections and position yourself more effectively.  But, it won’t necessarily help [...]

My Two-Years’ Resolutions….

Posted: January 6th, 2011

[by Shannon Fagan] On Dec 31, 2008, we entered the “tip of the iceberg” in what we all can agree was a two-year introduction to a new and permanently changed economy for professional aspirations in commercial photography.  Taking a twist on “Auld Lang Syne”, I enjoyed looking look back at how the steps I took [...]

Change Everything

Posted: January 5th, 2011

[by Kevin Lock] I have to be honest with you.  I text myself.  Might sound dirty but it feels good.  Might not be appropriate for all audiences, but it works for me.  I have been texting myself the phrase “change everything” for months now.  And it is working. I came up with this simple idea, “change everything,” on a cross [...]

Stepping Up

Posted: January 3rd, 2011

In my last post, I challenged us all to figure out what our assumptions are.  As one of my first acts of 2011, I’m going to share some of the assumptions on my list. Some assumptions I’m questioning: I am a photographer – Why? – What does that really mean? – What else am I? [...]

Looking Forward, Looking Back

Posted: December 23rd, 2010

[by Judy Herrmann] I suddenly realized this morning that it’s not just the year that’s winding to a close but the first decade of the 21st century. When I look back at where we’ve been, my God, so much has changed. In 2000, I started working with Olympus when they introduced the first 35mm style [...]

Career planning: The long and Winding Road

Posted: December 3rd, 2010

[by Carolyn Potts] If you don’t know where you’re going, any road will take you there. ~Lewis Carroll Yes, it’s good to have a focused and well-thought-out career plan. It’s far better than not knowing where you want to go. However, a career plan to “become rich and famous” isn’t quite specific enough But even [...]

See the Ball

Posted: December 2nd, 2010

[by Todd Joyce] “See the ball, hit the ball” is a saying in baseball that over simplifies the concept, but it’s true.  If you aren’t seeing what you want to hit, you’ll never connect.  You’ll swing blindly, just hoping to hit something… anything.   Career planning is seeing the end result so that you can make [...]

Focus on the Things that Do Not Change

Posted: December 1st, 2010

[by Jay Kinghorn] It’s a real challenge trying to plan your career during a time of economic uncertainty and rapid technological change. To plan most effectively, begin with those elements that change the least—your creative goals, financial aspirations and current costs of doing business. Use these as a baseline for evaluating each new opportunity. Only [...]

We All Get Lost Without a Map (and every once in awhile that is a good thing)

Posted: November 30th, 2010

[by Jenna Close] Setting out towards the career you want is like planning a long trip.  It requires a balance of forethought and flexibility.  Just as with any adventure, stumbling blindly into unfamiliar territory without a map or a clue is not likely to result in wild success.  Consider your photographic path and ask yourself [...]

“If you don’t know where you’re going…you might not get there.” – Yogi Berra

Posted: November 29th, 2010

[by Judy Herrmann] In 1989, at age 24, I started a photography studio with my partner, Mike Starke. We began by building a portfolio filled with images that looked “commercial.” These generic, safe images demonstrated our technical skills in lighting and using a view camera but left nothing to differentiate our studio but location and [...]