Archive for the ‘Kevin Lock’ Category
[by Kevin Lock]
Want to boost your sales. Connect. Reconnect. Build a relationship.
Connect with your clients. Really connect. Then reconnect. It is not rocket science. Be yourself. You are much more than your art, your imagery or your next possible job. You have to sell yourself. The sales will follow.
If your client likes you, they will recommend you to their peers and their friends. They will introduce you to new opportunities and as the years pass, your connections will most likely move up and eventually on …relocating and changing their own career path. If you have spent the time to connect and build that relationship, well…. that phone will ring. If you have done your job, they will take you with them. And since you are already well liked at the job they are leaving… your existing client will continue to hire you. After all isn’t it is much easier to keep the clients you have than to obtain new ones that do not yet know you.
So be yourself. Sell yourself. Send them postcards when you travel. Invite them into your personal world. Remind them that relationships are the most important thing. I guarantee you will boost your sales in the long term, and you might just make a few friends along the way.
Kevin Lock is a photographer based in southern California. He is a national board member of The American Society of Media Photographers. Contact Kevin at kevin@lockphoto.com
[by Kevin Lock]
For every job, pack as if you were going on a family vacation. Lay it all out the night before, inspect it, cross it off a checklist and put each item in its proper place. This will relieve a lot of stress and besides the rest of your creative team will be pleased if you decide to show up at the beach and have not forgotten your swimsuit.
Kevin Lock is a photographer based in southern California. He is a national board member of The American Society of Media Photographers. Contact Kevin at kevin@lockphoto.com
[by Kevin Lock]
Unless we introduce ourselves, “they” do not know who we are. It is time to make that introduction. Take a few days, put together a blurb book, pick up the phone, make some cold calls, set up a couple of meetings and jump in. Get out and meet someone.
Kevin Lock is a photographer based in southern California. He is a national board member of The American Society of Media Photographers. Contact Kevin at kevin@lockphoto.com
[by Kevin Lock]
The American Society of Media Photographers Strictly Business 2 was a defining weekend for me. It was the beginning of a series of significant and concrete ASMP experiences that continue to positively affect my business some two years later.
That weekend I received a wealth of information, was introduced to leaders from chapters around the country and I connected with over a dozen photographers from my own chapter (over half of us had not even met). It was the beginning of relationships with numerous photographers that have become good friends in the interim. Today I can call upon this core group of photographers, when I require assistance, advice, to talk pricing, copyright and for clarification on a myriad of issues.
SB2 was also a turning point in my involvement with ASMP. That weekend reaffirmed the importance of my commitment to the ASMP and what our organization offers our community. It also provided a platform to connect and recruit an energetic group that has lead our chapter forward in difficult times.
SB3 is currently in the planning stages. I encourage you to continue your involvement with the ASMP and to keep your eye out for this incredible opportunity. When SB3 is officially announced, my suggestion is to drop anything you might be doing that weekend and run, don’t walk, to a weekend that is guaranteed to change your business.
Kevin Lock is a photographer based in southern California. Recently he was elected to the National Board of Directors for the ASMP. Contact Kevin at kevin@lockphoto.com
[by Kevin Lock]
Having a hard time reaching out to new clients? Pick up the phone and personally reconnect with past clients that you may have not heard from or worked with in a while. You will be surprised how this will boost your confidence and assist you in making long over due “cold calls” to potential clients.
Kevin Lock is a photographer based in southern California. Recently he was elected to the National Board of Directors for the ASMP. Contact Kevin at kevin@lockphoto.com
