Author Archive

Communication is Key to Managing Expectations

Posted: March 15th, 2016

[by Michael Weschler] © Michael Weschler As with any business, preparation is crucial and while you can’t anticipate everything, you must eliminate the variables that you can. This is why in order to manage expectations best, it needs to be clarified right from the start of any project’s discussion, what those expectations might be. It’s [...]

Learning From Losing is Still a Win

Posted: July 30th, 2015

[by Michael Weschler] There comes a time in every photographer’s career, when you’re up for something bigger than you ever imagined you might get. You’re out of your comfort zone, but the timing feels right to stretch a little and meet this challenge. Don’t panic, but don’t get too excited yet, either! While it’s great [...]