Author Archive
Annoy Yourself!
Posted: May 15th, 2012
[by Kimberly Blom-Roemer] Are you avoiding marketing as though it was a trip to the dentist? There is a way to change that behavior: ANNOY YOURSELF! First, in December not only do I review my marketing activities for the previous year, I schedule the whole next year. For example, based on my review, I decide [...]
My Apps…My Brain…
Posted: April 2nd, 2012
[by Kimberly Blom-Roemer] It is amazing to me how in such a short time, apps have become an indispensable tool in my business. Here are some of my favorites: LinkedIn This app is really well put together, and allows for easy monitoring of my connections via LinkedIn. In fact, I think it is a lot [...]
Are You Utilizing ALL Available Marketing Avenues?
Posted: March 13th, 2012
[by Kimberly Blom-Roemer] There is more than one way to contact a client. Are you utilizing all of them? A truly successful marketing campaign maximizes various avenues: paid advertising (both print and online) paid direct mail free publicity workshops and seminars lead generator programs social networking face-to-face networking We all know about direct marketing – [...]
Do You Track Your Marketing Success?
Posted: February 9th, 2012
[by Kimberly Blom-Roemer] If you don’t… I will be blunt… your wasting your time and money. Period. There are various ways to track your marketing success. No, you can’t see if someone even glanced at your postcard before throwing it in the circular file. BUT, you if you have it set up that you can [...]
Finances – Taking the Dread Out of the “Icky Part” of Business
Posted: January 31st, 2012
[by Kimberly Blom-Roemer] One of the biggest issues for my business, and it becomes the biggest issue because of my great desire to avoid it, is the finances. OK, I don’t avoid it, I hide from it completely. So yes, on my short list as my business grows is to hire someone to handle it [...]
Features and Benefits – What’s the Difference?
Posted: January 16th, 2012
[by Kimberly Blom-Roemer] Even though nearly marketing book on the planet recommends focusing on client benefits, most service based businesses don’t understand the difference between a feature and a benefit. Feature: the characteristic of the person or business that OFFERS the benefit to clients. Benefit: What does the client RECEIVE from a feature? Another way [...]
