Author Archive
Top Five Best-est Pieces of Business Advice I Have Ever Received
Posted: April 11th, 2013
[by Kimberly Blom-Roemer] It’s just too hard to narrow down all the great business advice I’ve ever received into a single tid-bit so rather than limit myself, here are my top five: Don’t Wait for Everything to be Perfect. If you wait until your marketing is perfect, your portfolio is perfect, your mailing list is [...]
Be A Super Hero To Your Clients
Posted: February 27th, 2013
[by Kimberly Blom-Roemer] Admit it, you put a towel on to use as a cape at least once as a kid. Now grown up, we all want to be a Super Hero to our clients – we have to be to keep them. Here’s one easy way I achieve this on my shoots. I have [...]
Your Most Important Tool Isn’t In Your Bag
Posted: February 15th, 2013
[by Kimberly Blom-Roemer] There’s something that is often overlooked in our business. It is the most abused, but yet the most vitally important thing: You! How are you taking care of you? When was the last time you sat for 15 minutes quietly, unplugged from everything, and not waiting on something or trying to go [...]
You Are NOT An Accountant – But You Play One In Your Business!
Posted: January 16th, 2013
[by Kimberly Blom-Roemer] One of the biggest dreads in my business is accounting. I hate it. I can’t even describe how much I hate it. First on my list of items to outsource IS my accounting. But until then. I have to do it myself. Most Important Accounting Task. Have a separate business bank account. [...]
Don’t “What If” Yourself to Death!
Posted: December 18th, 2012
[by Kimberly Blom-Roemer] I have written seven drafts of this blog post. In my drafts I have written about my business plan, my business vision, my marketing plan…but, none of it really comes to the core of what 2012 was like for me. But, 2012, I am in disbelief! In late 2011 I relocated to [...]
Assemble Your “Cabinet”
Posted: November 15th, 2012
[by Kimberly Blom-Roemer] Just like a country, you are head of a vast empire. And, any successful leader knows, you can’t be an expert in everything. You need to surround yourself with the best people you can to make the best decisions and be successful. • Accounting. Whether you have an accountant handle all your [...]
Stop Waiting for Perfection
Posted: October 25th, 2012
[by Kimberly Blom-Roemer] “Don’t wait for everything to be perfect, because if you do, you’ll never get started.” ~Judy Herrmann Hearing this was a big a-ha moment for me. It applies to nearly everything on the business end, but the most pronounced area has been my marketing. I am the biggest critic of my marketing, [...]
My Biggest Regret
Posted: August 28th, 2012
[by Kimberly Blom-Roemer] This touches on the very core of why I am so passionate about ASMP. Back in the ah-hem… cough… cough… late 80s when I found my passion of photography in College, the coursework was all about theory, creativity, and technique. Which, of course, is vitally important. But something that was never touched [...]
Do You Have a Marketing Plan Outside Your Head?
Posted: July 31st, 2012
[by Kimberly Blom-Roemer] Sounds, no pun intended, like a no-brainer. But have you actually sat down and written out your marketing plan, complete with dates, goals, etc? We have all heard this before – we wouldn’t set out on a cross country road trip (ok, most of us wouldn’t) without getting a map, or engaging [...]
Summer Reading List from a Book Hoarder
Posted: June 26th, 2012
[by Kimberly Blom-Roemer] OK, I will be the first to admit, most of my “recreational” reading is heavily influenced by the fact that I am a photographer and small business owner. If you’re like me, being photographer isn’t nine-to-five… it is who I am from morning to night. Maybe I am not completely balanced… is [...]
Catch & Release (no, not a shutter release)
Posted: May 30th, 2012
[by Kimberly Blom-Roemer] If you’re anything like me, you will have a hundred different tasks running around in your head you need to do. They will nag me until I do something about it, distracting me from the project at hand or my family, and detracting from being 100% in the present. To help achieve [...]
Annoy Yourself!
Posted: May 15th, 2012
[by Kimberly Blom-Roemer] Are you avoiding marketing as though it was a trip to the dentist? There is a way to change that behavior: ANNOY YOURSELF! First, in December not only do I review my marketing activities for the previous year, I schedule the whole next year. For example, based on my review, I decide [...]
My Apps…My Brain…
Posted: April 2nd, 2012
[by Kimberly Blom-Roemer] It is amazing to me how in such a short time, apps have become an indispensable tool in my business. Here are some of my favorites: LinkedIn This app is really well put together, and allows for easy monitoring of my connections via LinkedIn. In fact, I think it is a lot [...]
Are You Utilizing ALL Available Marketing Avenues?
Posted: March 13th, 2012
[by Kimberly Blom-Roemer] There is more than one way to contact a client. Are you utilizing all of them? A truly successful marketing campaign maximizes various avenues: paid advertising (both print and online) paid direct mail free publicity workshops and seminars lead generator programs social networking face-to-face networking We all know about direct marketing – [...]
Do You Track Your Marketing Success?
Posted: February 9th, 2012
[by Kimberly Blom-Roemer] If you don’t… I will be blunt… your wasting your time and money. Period. There are various ways to track your marketing success. No, you can’t see if someone even glanced at your postcard before throwing it in the circular file. BUT, you if you have it set up that you can [...]
Finances – Taking the Dread Out of the “Icky Part” of Business
Posted: January 31st, 2012
[by Kimberly Blom-Roemer] One of the biggest issues for my business, and it becomes the biggest issue because of my great desire to avoid it, is the finances. OK, I don’t avoid it, I hide from it completely. So yes, on my short list as my business grows is to hire someone to handle it [...]
Features and Benefits – What’s the Difference?
Posted: January 16th, 2012
[by Kimberly Blom-Roemer] Even though nearly marketing book on the planet recommends focusing on client benefits, most service based businesses don’t understand the difference between a feature and a benefit. Feature: the characteristic of the person or business that OFFERS the benefit to clients. Benefit: What does the client RECEIVE from a feature? Another way [...]
