Author Archive

Just Because You’ve Long Been Out of School, Doesn’t Mean the Learning Stops

Posted: December 22nd, 2015

[by Kimberly Blom-Roemer] The biggest significant impact I made on my business this last year came from making continuing education a priority. You know how it is, you get caught up in all the everyday things with the business: marketing, accounting, shooting, post production, etc. There just never seems to be enough time to learn [...]

Minimal Stress When Traveling to Projects? It Is Possible!

Posted: December 16th, 2015

[by Kimberly Blom-Roemer] Local projects aren’t always the norm for me, since most of my clients have projects all over the country. And, being a photographer and traveling light just aren’t things that are used together in a sentence. I will go so far as to say these are my company’s travel policies, and not [...]

Evolve or Die – Sounds Harsh, but Very True

Posted: November 4th, 2015

[by Kimberly Blom-Roemer] To stay ahead of the pack and keep your revenue growing, you have to ensure you’re providing the services your clients are looking for, and that your business is operating efficiently. Business 101 right? Though I was doing well at ensuring my services are growing to meet my clients needs, I was [...]

Hard Noses and Evolution – The Life and Times of Your Contracts

Posted: January 14th, 2015

[by Kimberly Blom-Roemer] The most steadfast policy I have for my business is…No Signed Estimate, No Shoot. Period. In the very rare occasion that I’ve made an exception, it didn’t end well, and you should be suspicious of a client who balks about it. Your estimate is there to ensure everyone is on the same [...]

Channel Your Inner Madonna!

Posted: January 7th, 2015

[by Kimberly Blom-Roemer] We’ve all seen it, the metamorphosis that entertainers have to periodically go through to remain relevant in the industry. Like her or hate her… a great example of this is Madonna. Over the last thirty years, she has reinvented herself more ways than I can count. The same thing needs to happen [...]

OEERB – A Nonsense Acronym That Makes A Project Go Smooth

Posted: October 8th, 2014

[by Kimberly Blom-Roemer] Since all my projects are on location, and not always a location that is actually owned/controlled by my clients, a few additional strategies need to be applied to ensure a successful shoot as well as not negatively impacting my client’s relationship with the building occupant/owner. – Options. When scheduling a day to [...]

The Great Balancing Act

Posted: September 3rd, 2014

[by Kimberly Blom-Roemer] If we all wanted a nine to five, punch a time clock job, we would have gotten one. Instead, we’ve chosen the precarious path of independent business people. But that choice doesn’t doom us to vacationless 70 hour weeks. Honestly, no one can do that for long and remain effective. So, what [...]

Paperwork is King

Posted: July 24th, 2014

[by Kimberly Blom-Roemer] With projects being discussed verbally, via email, among multiple people who might not always have exactly the same vision, and referencing a variety of documents, how do you ensure everyone has the same expectations for the project? Include everything in the Estimate. By doing this, you have one document that governs the [...]

A Client’s “Virtual Presence Device”

Posted: June 5th, 2014

[by Kimberly Blom-Roemer] Many of my clients are not in the same town or even state as the projects I photograph for them. So, for them to travel to the site the day I’m photographing it can become a huge expense. Being sensitive to their budget, I have developed a service that many clients appreciate. [...]

Freedom Comes With A Price

Posted: February 13th, 2014

[by Kimberly Blom-Roemer] One of the biggest drawbacks of being in business for yourself is the lack of that reliable paycheck. But, that is a nature of our business, and happily, you can take strides to alleviate the uncertainty. Stay Current. I’m sure I’m not the first one to tell you this, but, keep your [...]

To Dread or Not To Dread – The Initial Potential Client Meeting

Posted: February 5th, 2014

[by Kimberly Blom-Roemer] The idea of going to a “job interview” and sitting at a table with people that I were sure were looking for every reason not to work with me was a constant source of stress, anxiety, negativity, and dread. I couldn’t go on thinking like that. So, over time I developed a few [...]

Strategic Planning – It’s Not Just For Big Businesses

Posted: January 8th, 2014

[by Kimberly Blom-Roemer] Between Christmas and New Year, I take some quiet time, isolate myself from the world, put on some beautiful music, and reflect on everything that has happened in the last year, good and bad. What worked, what didn’t? What did I achieve? Then, where do I want to be in a year, [...]

Stalking or Tracking… Which Is It?

Posted: November 27th, 2013

[by Kimberly Blom-Roemer] It may sound a little creepy, but, you can actually SEE who opens your email marketing, when they did it, if they clicked through on a link in the email, and if they did, whether they forwarded it or shared it on social media. How cool is that? All this is available [...]

A Matter of Time

Posted: November 19th, 2013

[by Kimberly Blom-Roemer] Your time is precious. Having your own business is the best and worst of all worlds. If left to its own devices, the business can take over your life. Here’s a few techniques to tame potentially ferocious time monster and have it purring like a kitten. 1.) Set a Regular Work Schedule [...]

Building a Business on a Shoe String… Cut Corners Without Pain.

Posted: September 10th, 2013

[by Kimberly Blom-Roemer] It was the best of times… it was the worst of times…  Yep, that would sum things up for me the last seven years. My family was at the financial brink, but I refused to give up on my business. So, a lot of hard decisions had to be made. Maybe a [...]

Cheat Sheets – They Weren’t Just for College

Posted: August 8th, 2013

[by Kimberly Blom-Roemer] When I was first starting out, I struggled with ensuring a consistent and professional message/image to potential and current clients – remembering to ask all the right questions at the same time, and not going back to them for “one more question” – how annoying for them. I knew I had to [...]

Go Ahead, Peek Over My Shoulder.

Posted: August 1st, 2013

[by Kimberly Blom-Roemer] Over and over again I hear the way to be inspired creatively is to visit a museum, gallery, or other artistic performance. But, I don’t live close enough to such venues that I can just “pop” in on one when my creative juices wane. Fortunately, I have museums and great artists throughout [...]

Social Media Everywhere… Where Do You Even Start?

Posted: June 27th, 2013

[By Kimberly Blom-Roemer] Everyone says you need to include social media…but where do you start? Which ones do you utilize? How often should you post? WHAT do you post? All good questions… and, no easy answers. Where to start? First, I would recommend researching other photographers inside and outside your market. What do they do? [...]

Top Five Best-est Pieces of Business Advice I Have Ever Received

Posted: April 11th, 2013

[by Kimberly Blom-Roemer] It’s just too hard to narrow down all the great business advice I’ve ever received into a single tid-bit so rather than limit myself, here are my top five: Don’t Wait for Everything to be Perfect. If you wait until your marketing is perfect, your portfolio is perfect, your mailing list is [...]

Be A Super Hero To Your Clients

Posted: February 27th, 2013

[by Kimberly Blom-Roemer] Admit it, you put a towel on to use as a cape at least once as a kid. Now grown up, we all want to be a Super Hero to our clients – we have to be to keep them. Here’s one easy way I achieve this on my shoots. I have [...]

Your Most Important Tool Isn’t In Your Bag

Posted: February 15th, 2013

[by Kimberly Blom-Roemer] There’s something that is often overlooked in our business.  It is the most abused, but yet the most vitally important thing: You! How are you taking care of you? When was the last time you sat for 15 minutes quietly, unplugged from everything, and not waiting on something or trying to go [...]

You Are NOT An Accountant – But You Play One In Your Business!

Posted: January 16th, 2013

[by Kimberly Blom-Roemer] One of the biggest dreads in my business is accounting. I hate it. I can’t even describe how much I hate it. First on my list of items to outsource IS my accounting. But until then. I have to do it myself. Most Important Accounting Task. Have a separate business bank account. [...]

Don’t “What If” Yourself to Death!

Posted: December 18th, 2012

[by Kimberly Blom-Roemer] I have written seven drafts of this blog post. In my drafts I have written about my business plan, my business vision, my marketing plan…but, none of it really comes to the core of what 2012 was like for me. But, 2012, I am in disbelief! In late 2011 I relocated to [...]

Assemble Your “Cabinet”

Posted: November 15th, 2012

[by Kimberly Blom-Roemer] Just like a country, you are head of a vast empire. And, any successful leader knows, you can’t be an expert in everything. You need to surround yourself with the best people you can to make the best decisions and be successful. • Accounting. Whether you have an accountant handle all your [...]

Stop Waiting for Perfection

Posted: October 25th, 2012

[by Kimberly Blom-Roemer] “Don’t wait for everything to be perfect, because if you do, you’ll never get started.” ~Judy Herrmann Hearing this was a big a-ha moment for me.  It applies to nearly everything on the business end, but the most pronounced area has been my marketing. I am the biggest critic of my marketing, [...]

My Biggest Regret

Posted: August 28th, 2012

[by Kimberly Blom-Roemer] This touches on the very core of why I am so passionate about ASMP. Back in the ah-hem… cough… cough… late 80s when I found my passion of photography in College, the coursework was all about theory, creativity, and technique. Which, of course, is vitally important. But something that was never touched [...]

Do You Have a Marketing Plan Outside Your Head?

Posted: July 31st, 2012

[by Kimberly Blom-Roemer] Sounds, no pun intended, like a no-brainer. But have you actually sat down and written out your marketing plan, complete with dates, goals, etc? We have all heard this before – we wouldn’t set out on a cross country road trip (ok, most of us wouldn’t) without getting a map, or engaging [...]

Summer Reading List from a Book Hoarder

Posted: June 26th, 2012

[by Kimberly Blom-Roemer] OK, I will be the first to admit, most of my “recreational” reading is heavily influenced by the fact that I am a photographer and small business owner. If you’re like me, being photographer isn’t nine-to-five… it is who I am from morning to night. Maybe I am not completely balanced… is [...]

Catch & Release (no, not a shutter release)

Posted: May 30th, 2012

[by Kimberly Blom-Roemer] If you’re anything like me, you will have a hundred different tasks running around in your head you need to do. They will nag me until I do something about it, distracting me from the project at hand or my family, and detracting from being 100% in the present. To help achieve [...]

Annoy Yourself!

Posted: May 15th, 2012

[by Kimberly Blom-Roemer] Are you avoiding marketing as though it was a trip to the dentist? There is a way to change that behavior: ANNOY YOURSELF! First, in December not only do I review my marketing activities for the previous year, I schedule the whole next year. For example, based on my review, I decide [...]

My Apps…My Brain…

Posted: April 2nd, 2012

[by Kimberly Blom-Roemer] It is amazing to me how in such a short time, apps have become an indispensable tool in my business. Here are some of my favorites: LinkedIn This app is really well put together, and allows for easy monitoring of my connections via LinkedIn. In fact, I think it is a lot [...]

Are You Utilizing ALL Available Marketing Avenues?

Posted: March 13th, 2012

[by Kimberly Blom-Roemer] There is more than one way to contact a client. Are you utilizing all of them? A truly successful marketing campaign maximizes various avenues: paid advertising (both print and online) paid direct mail free publicity workshops and seminars lead generator programs social networking face-to-face networking We all know about direct marketing – [...]

Do You Track Your Marketing Success?

Posted: February 9th, 2012

[by Kimberly Blom-Roemer] If you don’t… I will be blunt… your wasting your time and money. Period. There are various ways to track your marketing success. No, you can’t see if someone even glanced at your postcard before throwing it in the circular file. BUT, you if you have it set up that you can [...]

Finances – Taking the Dread Out of the “Icky Part” of Business

Posted: January 31st, 2012

[by Kimberly Blom-Roemer] One of the biggest issues for my business, and it becomes the biggest issue because of my great desire to avoid it, is the finances. OK, I don’t avoid it, I hide from it completely. So yes, on my short list as my business grows is to hire someone to handle it [...]

Features and Benefits – What’s the Difference?

Posted: January 16th, 2012

[by Kimberly Blom-Roemer] Even though nearly marketing book on the planet recommends focusing on client benefits, most service based businesses don’t understand the difference between a feature and a benefit. Feature: the characteristic of the person or business that OFFERS the benefit to clients. Benefit: What does the client RECEIVE from a feature? Another way [...]