Author Archive

Is It Me ….. Is It My Camera?

Posted: April 16th, 2015

[by Kevin Lock] The first thing that comes to mind in the journey of finding or rediscovering ones creative vision, is to shoot a project that you are passionate about. But, I have to be honest.  Even though I have done that in the distant past and it has worked for me,  I have not [...]


Posted: April 8th, 2015

[by Kevin Lock] Trendy had a negative connotation when I was in Junior High.  At that time my friends and I embraced the punk rock scene.  We wanted to be different from the majority of the students at my school.  We rebelled in the music we listened to, our manner of dress, style of hair  [...]

Fellow photographer. Mentor. Friend.

Posted: October 16th, 2014

[by Kevin Lock] I met my mentor in college and didn’t even know it. While attending San Diego State, I took my first ‘paying’ photographic job at the Daily Aztec.  After only being on staff for a few weeks I attended a slide show presentation on Somalia, presented by a photojournalist whom had begun the [...]

Don’t Wait…Too Late

Posted: September 24th, 2014

[by Kevin Lock] I read recently that the iPhone 6 is setting records, and it only just came out. Lines formed at Apple Stores around the country long before the big release on September 19. Sadly, I wasn’t there. I have never been one who had to have the latest. In fact, I am usually [...]

Shoot for Yourself

Posted: October 4th, 2013

[by Kevin Lock] Throughout my career I’ve had a few experiences that have forced me to reevaluate and modify my work. One such realization happened to me pre 9-11. I was on the set of a movie in Berlin, my first international shoot. It was supposed to go two days. It went five. On my [...]

Managing Cash Flow

Posted: September 11th, 2013

[by Kevin Lock] In my photographic career I would hardly say cash “flows”. It trickles. It comes in a violent rush. It even gets pumped dry once in a while, much like the wells my uncle Dave used to drill. So how to maintain some liquidity thru the drought and stay alive in the desert [...]

Less Than 51% Could Qualify, If We Would Allow Them to and We Should.

Posted: March 29th, 2013

By [Kevin Lock] I make 100% of my income from photography.  So why would I write a post regarding “Managing Multiple Income Streams?”  Because I support our members who do. Some of those members happen to be General Members and amongst my peers, there is some resentment about being more than just a photographer. A [...]

My Big Idea for the Year? A Smaller Lens.

Posted: February 12th, 2013

[by Kevin Lock] I appreciate simplicity and consider myself a minimalist.  I am not materialistic or greedy. When it comes to photographic equipment, I don’t have a ton of gear.  I carry two Nikon bodies with me to all shoots, I have a 70-200 on one body and a 28-70 on the other, but I [...]

Repeat Clients are Prospects, Too

Posted: February 6th, 2013

[by Kevin Lock] “Pete and Repeat walk into a bar.  Pete walks back out.  Who doesn’t?” “Repeat.” “Pete and Repeat walk into a bar.  Pete walks back out.  Who doesn’t?”… Repeat clients should not be over looked as prospective clients.  Most of my work is by word of mouth, via FAP and serving repeat clients.  [...]

Shots vs Shoots

Posted: January 31st, 2013

[by Kevin Lock] As a photographer I do not schedule or set out to do portfolio shoots.  While I believe each and every shoot can and should be shot with your portfolio in mind,  I prefer to create those portfolio shots within the work I am hired to do.  I often ask, “how will this [...]

Carry Superglue

Posted: December 13th, 2012

[by Kevin Lock] Whether you are an assistant or photographer, I encourage you to carry superglue.  I know, one more thing to stick in your bag, but such a tiny parcel can be a quick fix at saving the day. Super glue has limitless uses and has even been used in triage on the battle [...]

Strobing my Subject

Posted: August 24th, 2012

[by Kevin Lock] I started off with a Vivitar 283, and it sucked. Ok…..substitute “my skills” for Vivitar 283. Luckily there were options and I utilized what was at my disposal. For some of my first newspaper assignments I was able to substitute a Norman 400 B. With the additional power and mobility of the [...]

To Plan or Over Plan

Posted: August 2nd, 2012

[by Kevin Lock] As a young photographer, I quite simply jumped in. I didn’t look before I leaped and with that leap of faith, I was given little advice.  In all honesty, no one leaned in and said “Hey you know what?  That is a long way down… have you thought this thru?” Just silence. [...]

This is War

Posted: June 28th, 2012

[by Kevin Lock] I believe photographers are soldiers in the creative world.  We fight for, and at times with, our editors, publishers, critics, the general public and even ourselves.  We fight hard to bring our art to life.  This summer I have War on my mind. The Art of War By Sun Tzu In the [...]

Pick Me, Pick Me, Pick Me

Posted: May 11th, 2012

[by Kevin Lock] Clients… we need them.  I like to think that most of the time, they need us as well.  From time to time I ask ‘why me’?  Why do my clients pick me?  My first thought is of the most obvious reason.  The images.  Most of my conversations with perspective clients are a [...]

Lunch on Me

Posted: May 1st, 2012

[by Kevin Lock] A successful photographer told me a long time ago that “keeping existing clients is so much easier than finding new ones.”  I would add that keeping existing clients is much more important than finding new ones. One way that I ensure repeat business from my clients is to make them feel special.  [...]

My Favorite Apps

Posted: April 6th, 2012

[by Kevin Lock] Photo: Hipstamatic.  Even though this app may be over used, it continues to dazzle and start conversations (at least with my peers – e.g. beginners and my family).   I am continually amazed at the fun that can be had with this app and the ‘fruits’ of my labors.   Business: Keynote.  This [...]

Licensing + Options = Happy Client

Posted: March 2nd, 2012

[by Kevin Lock] Would you eat at a place that only served one menu item?  I am not talking about a burger joint that offers more than burgers.  I am talking about a burger joint that offers a quarter pound burger, medium well, white bread, ketchup and mustard.  No pickles, no fries, no drinks, no [...]

Photography & Society; The Pro’s, The Hobbyists and Me

Posted: November 11th, 2011

[by Kevin Lock] 182 years ago Louis Daguerre invented his eponymous daguerreotype and photography was born.  With this new medium came a competitive and complex world that has conflicted the artist within and simultaneously seduced him/her into the realm of capturing the moment for financial gain. Fast forward to 2011 and you will find that [...]


Posted: September 15th, 2011

[by Kevin Lock] Are they really clients if they refuse to pay up?  I don’t think so.  I have another word for them. Let’s call them what the court calls them: Defendants. I am not litigious, but I refuse to be taken advantage of.  I’d rather not sue, but I have had to.  As a [...]

Who’s on First….?

Posted: September 2nd, 2011

[by Kevin Lock] We all have our own reason for getting into this business.  For me it just kind of happened.  It was something I always did and to be honest I didn’t plan on making a living doing it.  Perhaps you had a similar experience and find yourself in business struggling to make a [...]

Back to school

Posted: August 23rd, 2011

[by Kevin Lock] “Back to school, back to school… to prove to dad that I’m not a fool.”  (Adam Sandler / Billy Madison.)  Not sure about you but I for one don’t want to start over.  I have too many years invested.  Just like Billy, I do not want to repeat the first grade or [...]

Plan Early, Save Money

Posted: July 12th, 2011

[by Kevin Lock] We are presently within “Daylight Savings Time,” where our clocks are set forward and I find myself forward thinking. I don’t know about you, but I plan on getting to the Photo Plus Expo this Fall, October 26-29.  It is well known that hotels in NYC can cost a fortune and fill [...]


Posted: June 13th, 2011

[by Kevin Lock] An assistant who can anticipate a photographers next act is an invaluable asset to any shoot.  Being acutely attentive and acquiring the ability to ascertain the needs of the photographer, in advance, is an attractive quality that is always appreciated.  In addition, your attentiveness will positively affect your client by aggrandizing him [...]

Thoughts on New Business Models for Photographers

Posted: May 24th, 2011

[by Kevin Lock] I have been in the (“professional” photographic) business for almost 20 years.  So let me ask you “what the hell do I know about new business models”?  I imagine that I am not alone in my ignorance. While completing a Google search on “New Business Models,” (drum roll please…) number 4  of  [...]

Personal work in Business Portfolios?… Yes. Absa*#$*inglutely.

Posted: May 19th, 2011

[by Kevin Lock] I am taking that one step further.  I have been slowly building a body of personal work in hopes that, in the future, it will be the only work I show.  Why?  I want to move in the direction of securing the work that I want to do…. not what I currently [...]

Time Management

Posted: March 28th, 2011

[by Kevin Lock] Wikipedia defines time management as “exercising conscious control over the amount of time spent on specific activities, especially to increase efficiency or productivity.” Ha.  If only it was that simple. I put the question of time management to my daughter.  She added “ and not procrastinating”.  I am not sure but I [...]

Who is My Competition?

Posted: March 25th, 2011

[by Kevin Lock] I am my only competition. That is a fact. I consider working as a photographer to be similar to being an athlete, say a sprinter, in the Olympics.  Some would call that sprinter a competitive athlete. To back up this claim some might argue that the sprinter was in a competition and [...]

Take a Break, Take 30

Posted: February 18th, 2011

[by Kevin Lock] Take 30 minutes a day to shoot something close to your heart. 30 short minutes, they add up.  30 (min) x 30 (days) x 30 (months).  Pretty soon you will find your photography light-years ahead. Kevin Lock is a national board member of the ASMP.  When Kevin is not taking 30, he [...]

Want to Find New Clients? Follow Me

Posted: February 7th, 2011

[by Kevin Lock] Start with A, ASMP that is.  Your first step in getting more work is working on your Find A Photographer listing (FAP).  FAP… get it up, add to it, keep it updated, and buy more portfolios. (They are cheap.)  That is what I did and it has bumped me up in the [...]

Change Everything

Posted: January 5th, 2011

[by Kevin Lock] I have to be honest with you.  I text myself.  Might sound dirty but it feels good.  Might not be appropriate for all audiences, but it works for me.  I have been texting myself the phrase “change everything” for months now.  And it is working. I came up with this simple idea, “change everything,” on a cross [...]

Thoughts on Event Photography

Posted: November 22nd, 2010

[by Kevin Lock] Are you thinking that Event Photography is a dead end street?  I say you are looking in the rear view mirror. At first glance, it might appear that event photography is just a way to make money, a way to survive in tough economic times.  Of course there is money involved and [...]

Travel Homework Assignment

Posted: November 12th, 2010

[by Kevin Lock] When traveling abroad, I suggest that you do your homework.  Don’t assume the airline or anyone else will do it for you.  I recently spent a month traveling via Jet Blue’s “All You Can Jet” promotion.  I was on the road photographing places that I had never been.  I visited 4 countries [...]

Why Even Try?

Posted: October 7th, 2010

[by Kevin Lock] While in college I pursued my dream of becoming a documentary photographer and a photojournalist.  I quickly segwayed into editorial photography. At the time there seemed to be an unlimited amount of opportunity. Magazines and assignment work was in abundance. Every day more and more magazines appeared. A lot has changed in [...]

Connect and Reconnect

Posted: August 9th, 2010

[by Kevin Lock] Want to boost your sales.  Connect.  Reconnect.  Build a relationship. Connect with your clients.  Really connect. Then reconnect. It is not rocket science. Be yourself. You are much more than your art, your imagery or your next possible job. You have to sell yourself. The sales will follow. If your client likes [...]

Pack Right the Previous Night

Posted: July 22nd, 2010

[by Kevin Lock] For every job, pack as if you were going on a family vacation.  Lay it all out the night before, inspect it, cross it off a checklist and put each item in its proper place.  This will relieve a lot of stress and besides the rest of your creative team will be [...]

Make Time to Meet Someone New

Posted: June 18th, 2010

[by Kevin Lock] Unless we introduce ourselves, “they” do not know who we are. It is time to make that introduction.  Take a few days, put together a blurb book, pick up the phone, make some cold calls, set up a couple of meetings and jump in. Get out and meet someone. Kevin Lock is [...]

I am a Strictly Business 2 Grad

Posted: May 25th, 2010

[by Kevin Lock] The American Society of Media Photographers Strictly Business 2 was a defining weekend for me.  It was the beginning of a series of significant and concrete ASMP experiences that continue to positively affect my business some two years later. That weekend I received a wealth of information, was introduced to leaders from [...]

Cold Calls?

Posted: May 7th, 2010

[by Kevin Lock] Having a hard time reaching out to new clients?  Pick up the phone and personally reconnect with past clients that you may have not heard from or worked with in a while. You will be surprised how this will boost your confidence and assist you in making long over due “cold calls” [...]