Author Archive
The Changing World of Visual Communications
Posted: September 24th, 2012
The ASMP Guide to New Markets will launch next week at ASMP’s Symposium on September 27th where the first 100 people to arrive at the Times Center in New York will get a free copy. Those who can’t attend live, can watch the livestream via asmp.org/symposium. Tom Kennedy authored the second chapter of the book: [...]
Selecting Photographers
Posted: May 8th, 2012
[by Tom Kennedy] My observations about selecting photographers for assignments goes back to my time as director of photography at National Geographic. Fundamentally, I saw it as my role to identify photographers who could contribute to the magazine on the basis of their talent, creative vision, and passion for particular genres that would be useful [...]
Rediscovering Photo Bliss Through iPhoneography
Posted: April 4th, 2012
[by Tom Kennedy] For me, iPhoneography is all about restoring a fundamental kind of creative joy that I had as a 12 year old first discovering the magic of image-making. There is a fluidity to using the iPhone as a camera that is somehow triggering my imagination and visual responsiveness to the world around me. [...]
Technology Changes Place New Importance on Visual Literacy
Posted: November 9th, 2011
[by Tom Kennedy] In an era of maximum image saturation, where every iPhone is a camera and no aspect of human activity goes undocumented, no matter how mundane, new questions emerge as to the value and utility of photography as a means of understanding human experience. As someone who began as my career as a [...]
Moving to the Collaborative Marketing Model
Posted: October 28th, 2011
[by Tom Kennedy] I have been reading a book recently entitled “The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion,” by John Hagel III, John Seely Brown, and Lang Davison. The book shows how converging technology has been a massive disruptor of long-held business models, organizational models, and modes [...]
Using RAIN to Grow Creativity
Posted: August 9th, 2011
[by Tom Kennedy] A podcast I heard recently used the acronym “RAIN” to describe a technique for extracting the most out of daily life by staying in the moment. Given the the drought affecting many parts of the world, that caught my attention. As I listened, I realized how appropriate this acronym was for issues [...]
